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Product Marketing Manager Resume Example

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PRODUCT MARKETING MANAGER
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Dedicated and dynamic media marketing specialist possessing a proven track record of performance, seeks to leverage knowledge and expertise in Program Management, Strategy Development, Advertising Content, BrandMessaging, Campaign Execution, Quantitative/Qualitative Analysis, Metric Reporting, and Cost Control to support key initiatives within a progressive organization.
Executive Summary

Resource Coordination: Possess a proven ability to anticipate unique requirements or potential road-blocks in all situations. Continually develop back-up plans to minimize risk and deliver exceptional results; streamline communication and implementation channels to effectively meet business development and organizational needs.

Relationship Management: Highly experienced in assessing true needs and expectations, building lasting professional relationships. Grow and deepen strategic partnerships to achieve mutually beneficial outcome.


• Google Ad Certified
• Product Description & Photography
• Monitor Workflow on Trello Boards
• Data Set Analysis/Targeted Marketing
• Relationship Building/Follow Up
• Teamwork & Delegation 
•Technical Support & Education
• Product Launch/ Promotional strategy
• Leveraging Communication Channels
• Consultative/B2B Sales & Service
• Product Introduction at Trade Shows
• Psychological Pricing Strategies
Experience
11/2017 to Current
Product Marketing ManagerMichael Warehouse － Riverside, CA
  •  Provide direct support for this warehouse distributor location of Amazon-based sales, that has grown to 400 products.
  •  Manage various stores on Amazon, driving sales through SEO in product description.
  • Research similar products online to gain market insight, while adhering to Amazon rules.
  • Forecast sales of inventory to ensure products are in stock, interacting with the manufacturer in China to update and schedule product shipment.
  •  Coordinate product inventory and returns shipping to Amazon for Prime.
05/2016 to Current
Graphic & Web ConsultantChicago, IL
  • Photograph products, write content, and design interactive websites.
  • Create custom logos and work with diverse clients, including: restaurants, cafes, an RV rental service, and an upscale Yacht Rental company.
  • Generate scheduling and pricing applications, build drop-down menus, edit/produce videos, and create media content.
  • Research market competition, including: pricing structures, cancellation/return policies, and online presence to remain competitive.
  • Develop websites incorporating keywords to increase traffic and click through rates (CTRs).
10/2016 to 11/2017
Marketing ManagerGL LED, LLC － Chicago, IL
  • Identified strategic partnerships and gathered market information to gain competitive advantage.
  • Redeveloped direct email marketing strategy, resulting in 23% increase in site visits.
  • Boosted eCPM by 20%, revamping subscriber communications to differentiate products.
  • Increased client web traffic by 72%, improving and optimizing web content.
  • Grew sales 20% and expanded clients to designers, architects, developers, and homeowners.
  • Introduced new assembly concepts and transformed component parts into convenient finished products.
05/2015 to 10/2016
Office AssistantGLASONE GLASS & ALUMINUM － Chicago, IL• Educated clients on all aspects of product selection, including durability, risk of breakage, appearance, and price.
• Produced Quickbook estimates for customers based on measurements and material types.
• Worked with manufacturers/vendors to produce orders on schedule within customer budgets.
• Coordinated residential/commercial installation of glass, aluminum, and mirror components.
Education
2015
Bachelor of Science: MarketingUniversity of Illinois at Chicago － Chicago, IL
• Key coursework included:
- Marketing Channels & E-commerce                - Global Marketing
- Practical Product Management                       - Legal Marketing & Management
- Accounting/Statistics/Analysis 1                        - Calculus I, II, & Calculus for Business
• Member, Phi Theta Kappa Honor Society
2009
High School DiplomaPark Hill South High School － Kansas City, MO
TECHNOLOGY
  • Adobe (AI, ID, PS, AE)
  • Google SketchUp
  • Website Design WIX/Shopify/SquareSpace/WordPress
  • MS Office & Google Suites
  • Mailchimp
  • Wix ShoutOut
Languages
Trilingual, fluent in English, Mandarin & Cantonese
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Resume Overview

Companies Worked For:

  • Michael Warehouse
  • GL LED, LLC
  • GLASONE GLASS & ALUMINUM

School Attended

  • University of Illinois at Chicago
  • Park Hill South High School

Job Titles Held:

  • Product Marketing Manager
  • Graphic & Web Consultant
  • Marketing Manager
  • Office Assistant

Degrees

  • Bachelor of Science : Marketing
    High School Diploma

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