Self-starting marketing leader with nearly 20 years of experience partnering with matrixed leadership teams across geography, segment and industry verticals to deliver growth-oriented programs and initiatives
Consistent track record of achievement; recognized by managers and colleagues as a valued business partner who delivers to the highest standards of excellence; Recipient of the 2013 Towers Watson Chairman's Award for supporting and leading the development of Towers Watson's first, enterprise-level industry initiative in the US
Accomplished project and people manager of teams up to seven marketers; skilled at leading and motivating cross-functional teams, creating momentum in early startup activities and newly created roles, developing and delivering marketing plans that deliver Marketing Qualified Leads (MQLs) driving consensus and effective execution of programs
Recognized as a change agent, capable of leading multiple stakeholders to consider and adopt new and innovative strategies and tactics
B2B product marketing
Segmentation and targeting
Metrics and analysis
Inbound marketing (Hubspot)
Product Marketing Leader07/2015 to Current Willis Towers Watson – Boston, MA
(NASDAQ: WLTW) is a leading global advisory, broking and solutions company that helps clients around the world turn risk into a path for growth. www.willistowerswatson.com.
Collaborate with Product Leaders and marketers on product positioning, messaging and go-to-market plans for Willis Towers Watson products and solutions with the goal of generating tangible MQLs; partner with Brand, Digital and External Communications teams to develop appropriate standards for new products and new product rollouts; support ongoing product marketing activities for the HCB segment.
Led marketing launch of the firm's first ecommerce platform; partnered with matrixed team to assess and prioritize marketing technology needs for ecommerce, identify target segments, develop brand strategy, visual identity, persona-based messaging and launch campaign plans; advised product leaders on best practices in positioning products for ecommerce sales; developed weekly sales funnel campaigns in Hubspot to support conversion
Led effort to assess current global marketing execution for the firm's rewards data and software line of business including operational activities, staffing and technology and make recommendations to improve efficiency and effectiveness and reduce costs
Launched Willis Towers Watson's Inclusion and Diversity solutions globally with comprehensive and integrated content marketing program including intellectual capital, podcasts, event programming and social media
Collaborated with Strategy and Innovation Team to provide guidance to product managers on incubated product development initiatives including business case development, pitches for internal funding and introductory marketing plans; ensured marketing resources appropriately aligned to new ventures
Audited hundreds of products across Willis Towers Watson to identify issues and best practices in product marketing within the professional services industry and inform development of tools to support product managers and marketers in new product rollout.
Sr. Manager, Cross Segment Marketing01/2011 to 07/2015 Willis Towers Watson – Boston, MA
Established and executed global and national marketing programs in support of the firm's cross business practices and initiatives including industry vertical marketing and buyer-specific outreach
Project managed development of firm's first enterprise-level industry verticals: US Health Care; coordinated internal community of more than 500 practitioners to drive revenue increase of 11% across all lines of business; established formal channels for internal communication and education; built multi-channel, marketing program to enhance branding and visibility
Bestowed a Chairman's Award, designed to recognize associates who have made outstanding contributions to the mission, vision, and values of the firm by consistently performing at an exceptional level, significantly exceeding requirements of their roles and exemplifying the firm's core values, for efforts in the health care sector
Led senior team of cross business practitioners to articulate value proposition and develop messaging strategy targeting the senior finance buyer (CFO, Treasurer, and Controller); coordinated multi-channel marketing program
Supported Chief Marketing Officer and Global Marketing Leadership Team as project manager in redesign and resizing of Marketing function in line with firm's continuous improvement goals.
Sr. Manager, East Division Marketing11/2005 to 01/2011 Willis Towers Watson – Boston, MA
Championed regional sales and marketing programs, including market research and analysis, event management, and lead generation activities; promoted to co-lead East Division and managed a team of five
Led integration of regional marketing plans following merger of, and Watson Wyatt, creating unique client experiences and programs aimed at helping Account Directors expand key client relationships
Collaborated with marketing leadership to up-skill regional marketing role to better support Account Directors and key sellers on account-based, sales and marketing activity; future hires modeled after new role definition, implemented nationally
Implemented numerous best practices including individualized lead follow up process for Account Directors, standardized pipeline reporting, event marketing ROI analysis, account and market research support, and integrated marketing campaigns improving response rates by 25%
Streamlined proprietary marketing database and marketing operations process in support of improved database segmentation and more efficient campaign outreach and targeted execution
Previous experience includes sales and marketing roles at Monster.com and Fidelity Investments.
MBA: MarketingBoston College-
Bachelor of Arts: Marketing And Business CommunicationsAssumption College-