Online brand development for top-rated florist including: merchandising, marketing strategy, creative and execution. Optimized product catalog based on seasonality, best-sellers and Google Analytics trends. Administered net promoter score campaign and made general recommendations based on survey results. Constructed business plan for investor outreach.
Led team of 3 over the course of a 2-week sprint resulting in a redesign of SimpleMatters.com and a targeted landing page for the Bluetooth wearable device.
Developed new sales channel and led vision for luxury floral concierge and corporate gift service with buy-in from CEO. Developed go-to-market strategy including brand, positioning, strategic partnerships and event coordination with Head of PR. Teamed with Sr. Graphic Designer and UX Designer to create a memorable, user-centered design for web product.
Creative direction and copywriting of all marketing materials for Bento Box Interactive children's apps including app store copy, print media, social media and events.
Leveraged startup background to increase organizational capacity of youth performing arts non-profit. Developed brand identity and voice for website, sponsorship and grant materials.
Core member of 4-person team responsible for designer recruitment, copywriting, content management, creative direction and email marketing. Reported to Co-founders and COO.
Select footwear models and materials for designs based on trend forecast and brand initiatives set by VP of Merchandising. Direct footwear photography styling with creative team and coordinate monthly product releases with marketing. Work closely with COO and Head of Logistics, ensuring sufficient inventory levels and timely delivery during hyper-growth phase.
Managed 5 sales floors across mens and womens apparel and accessories with teams ranging in size from 3 to 16.
Resident House DJ at the South Bay's longest-running house club, Dragon Bar in Hermosa Beach. Appearances at LA's premiere house clubs including King King, Avalon and Vanguard.
Produced Pasadena's longest-running electronic music event. Spearhead promotion through email, online advertising, corporate sponsorship and grassroots marketing. Creative direction, design and production of all promotional materials.
Product development for online retailer of home and fashion goods by artisans from developing nations. Translated traditional art forms into designs appealing to a Western palate while maintaining the integrity of native art forms. Reported to Co-founder/Head of Sourcing.
Technical: Basic HTML & CSS, inVision, Balsamiq, GitHub, Trello, Pivotal Tracker, Shotgun, Slack, Magento, Salesforce, Hootsuite, Xtensio, Canva
Non-Technical: Lean Method, Agile & Scrum Frameworks, Business Modeling, UX Research & Customer Development, Sketching, Wireframing, Prototyping, User-Centered Design, User Stories, Sprint Planning & Feature Prioritization, Product Pitch & Presentation
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