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Product Marketing Associate Resume Example

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PRODUCT MARKETING ASSOCIATE
Summary

Creative, multi-skilled marketing professional experienced in developing compelling, customer-oriented content across a variety of channels. market trend analysis and consumer strategy. Skilled in evaluating data and reporting findings to inform decision makers. Passionate about advancing today's solutions for tomorrow's challenges.

market trend analysis and marketing strategy development. Skilled in evaluating and distilling market research into actionable insights. Bringing [Number] years of marketing expertise, including targeted campaign development, social media management and promotional strategy.

Skills
  • Content Development: Experienced in writing succinct and compelling content for B2B and B2C audiences, including digital media, online advertisements, and technical product collateral.
  • Marketing Program Planning: Successfully planned and executed multifaceted, strategic marketing campaigns; developed campaign specific digital marketing and ad content to align with campaign targets.
  • Market Research: Experienced in conducting in-depth market research via customer surveys, online research, and direct outreach to optimized marketing communication strategy based on research findings.
Experience
06/2017 to 06/2020
Product Marketing AssociateCompany Name － City, State

Enel X e-Mobility (https://evcharging.enelx.com), formerly eMotorWerks, is a branch of the Enel Group's advanced energy business line focused on delivering smart EV charging stations and IoT platform to expedite the decarbonization of the energy and transportation sectors. (full time as of Summer 2019)

  • Wrote and managed marketing communications for B2B and B2C customers including monthly company newsletter, company blog posts, eCommerce listings, and webinar content. Worked closely with products and engineering teams to develop and update technical collateral.
  • Organized and executed multifaceted, targeted marketing campaigns. Constructed campaign strategy briefs and managed creation of digital marketing content to ensure consistent and effective messaging; tracked and reported key campaign metrics to evaluate success and potential improvements.
  • Conducted in-depth, cross channel market research and competitor analysis, collecting qualitative and quantitative customer data to identify valuable target markets and develop effective marketing communication strategies.
  • Optimized website and online marketing content across primary online sales channels (Webstore, Amazon and big-box retailers) leading to consistent top ranking on Amazon and increased online sales. Revamped customer support web content leading to reduced customer support requests.
06/2016 to 09/2016
Sales and Marketing InternCompany Name － City, State

EnerAllies (www.enerallies.com) provides HVAC optimization services for restaurant chains and small-box retailers, utilizing a software-based automation and analytics platform to manage HVAC settings and alert users of potential equipment degradation.

  • Pinpointed high-value target regions, evaluated prospective customer needs, and identified prominent commercial franchises within these markets.
  • Compiled and organized executive contact information for high-value leads, shared research with the sales team to develop and carry out sales strategies.
06/2015 to 09/2015
E-Commerce Marketing AnalystCompany Name － City, State
  • Responsible for conducting market research and establishing new online channels for the sale of rare, high-value British sports car equipment.
  • Set up new online product catalog and wrote product descriptions for used and refurbished parts and assemblies, including engines, body panels, chassis, and wheels.
  • Managed digital listings and online sales process, generating $10,000+ in new monthly revenue.
04/2013 to 09/2015
Member Services AssociateCompany Name － City, State
  • Responsible for a broad range of golf course member services, including pro shop sales and support, corporate events and tournaments; Oriented and trained new employees.
Education and Training
Bachelor of Arts: Political Science (Comparative Politics)University of California, Santa Barbara － City, State

Relevant Coursework:

  • Marketing Communications, Research Statistics, Political Communications, American Politics, Economics, Political Theory
Certifications

Energy Innovation and Emerging Technologies: Certificate program on the future of energy and grid innovation through Stanford University Online

Corporate Sustainability: Putting Theory into Practice Certificate program on corporate sustainability strategy through Stanford University Online

Activities

UCSB Men's Varsity Rowing Team: Student-athlete on University of California, Santa Barbara Men's Rowing Team. Two-time medalist at ACRA collegiate national championship.

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Resume Overview

School Attended

  • University of California, Santa Barbara

Job Titles Held:

  • Product Marketing Associate
  • Sales and Marketing Intern
  • E-Commerce Marketing Analyst
  • Member Services Associate

Degrees

  • Bachelor of Arts : Political Science (Comparative Politics)

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