Product Manager National Regional Chains resume example with 16+ years of experience
JessicaClaire
Montgomery Street, San Francisco, CA94105609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000
Cell:
resumesample@example.com
Career Focus
Motivated Marketing/Product Manager with over 20 years marketing and product development experience, enabling startup and established companies to increase leads and revenue.
Summary of Skills
Product management
Project management
Strategic planning
Business development
Budgeting
Microsoft Operating systems and its associated software such as Microsoft Word and Excel.
Accomplishments
Sales and Marketing
Increased annual gross sales by up to15%.
Developed and implemented business strategies delivering volume and margin growth
Opened 3 new stores contributing to revenue/profitability
Managed budgets getting more value for the money invested
Product Roll-Out
Introduced new products to the market with marketing support
Added value to raw material to bring in additional margin
Professional Experience
Product Manager - National & Regional Chains, 06/2012 to 09/2015 Bimbo Bakeries Usa – Kennesaw, GA, USA
Managed P&L through pricing and cost management. Margins have increased by 20%.
Had a leading role in creating Foodservice Strategy and its implementation.
Implemented processes to increase efficiency and profitability
Lead project teams delivering new products or changes to current products based on customer needs.
Through working with different business divisions added value to existing raw material.
Brought a wholesome approach to projects by bringing sales, marketing, R&D and Culinary teams together.
Marketing Manager - Foodservice , 08/2011 to 06/2012 Safran Group – Wall, SD,
Create and implement the strategy and business plan for food service segment.
Establish Harvest Provisions as a food service brand.
Understand the needs of sales team and provide training and support increasing engagement
Created the first Harvest Provisions K-12 brochure as well as prepare the brand and the K-12 line for its first SNA show.
Brand Manager - Sterling Silver Premium Meats, 07/XXX7 to 08/2011 Cargill Beef – City, STATE, Turkey
Branding and marketing of Cargill's premium beef brand
Achieved higher brand awareness and reach through developing/ implemented brand positioning, brand messaging and brand strategies .
Determined yearly business objectives and business plans to reach those objectives. Results was year over year growth in volume.
Increased number of customers by working with sales team, identifying prospective customers and creating strategic plans to achieve results
Increased engagement for the sales team and for the customer teams by creating tools and trainings to educate and get ownership of the brand.
Create new products, new packaging and new labels to grow the brand and meet consumers' needs.
Manage food service loyalty programs: Signature Club and Sterling Silver Signature Chefs Program which played a significant role in brand positioning.
0-12 Brand Manager, 03/XXX4 to 06/XXX5 United Colors Of Benetton - Turkey – City, STATE,
Increased the brand presence in the Turkish market by choosing the right collection, presenting to the customers, pricing, store presentations and merchandising.
Managed inventory, budgeting, PR, and advertisement activities.
Sales & Marketing Manger, 08/1999 to 10/XXX3 ATM Dis Ticaret Ve Pazarlama Ltd. Sti – City, STATE, Turkey
Managed all aspects of business for Joker Stores including purchasing, marketing, sales, customer relations, human resources, budgeting and price policies of all different baby products from toys to furniture.
Managed brand managers as well as store managers, creating synergy between 2 teams to increase engagement and sales
Increased sales by improving current stores sales as well as opening new stores. Opened 3 stores in 2 years increasing total number of stores to 8.
Brand Manager - Mattel Toys, 04/1997 to 07/1999 ATM Dis Ticaret Ve Pazarlama Ltd. Sti. – City, STATE,
Responsible for purchasing, marketing, strategic planning, pricing, and distribution of all Mattel products.
These products include such brands as Barbie, Hot Wheels, Scrabble, Fisher Price.
Attend all major international toy fairs.
Responsible for choosing the product range for import to Turkey.
Responsible of coordination of public relations and advertising agent and media buying company.
Sales & Marketing Manager, 09/1996 to 03/1997 Toys R Us - Turkey – City, STATE,
One of the core team members in the opening of first 2 Toys R Us stores in Turkey, Carousel (Bakirköy) and Izmit Outlet Center.
Received an intense 1-month training at Toys'R'Us stores in Canada and United States and headquarters in New Jersey as well as attending major toy fairs.
Competitive pricing, buying local merchandise as well as merchandising of these items and creating inserts for promotions were among some of the responsibilities.
Education
B.A. Degree: Economics, Expected in June 1993 Marmara University - Göztepe, GPA:
Economics Focus of Study included Marketing, Management and Organization,International Economics
Exchange Program: , Expected in 1989 Warrior Run highschool - Watsontown, PA GPA:
Selected and participated in the AFS program in Senior year of Highschool in Watsontown, PA.
High School Diploma: , Expected in 1988 American Academy For Girls - Istanbul, GPA:
Exchange Program: , Expected in Beloit College - Beloit, WI GPA:
Selected by the Economics Department to attend a full scholarship exchange program in Beloit.
Also accepted for an additional semester for an Honor's Term by Beloit College as first exchange student.
Skills
Agency management, branding and marketing, budgeting, business plans, customer relations, marketing plans, presenting, product manager, product management, project management, promotion, sales analysis, strategic planning, language - Turkish
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