Product Manager National Regional Chains resume example with 16+ years of experience

Jessica Claire
  • Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
  • Home: (555) 432-1000
  • Cell:
Career Focus

Motivated Marketing/Product Manager with over 20 years marketing and product development experience, enabling startup and established companies to increase leads and revenue.

Summary of Skills
  • Product management
  • Project management
  • Strategic planning
  • Business development
  • Budgeting
  • Microsoft Operating systems and its associated software such as Microsoft Word and Excel.

Sales and Marketing

  • Increased annual gross sales by up to15%.
  • Developed and implemented business strategies delivering volume and margin growth
  • Opened 3 new stores contributing to revenue/profitability
  • Managed budgets getting more value for the money invested

Product Roll-Out

  • Introduced new products to the market with marketing support
  • Added value to raw material to bring in additional margin

Professional Experience
Product Manager - National & Regional Chains, 06/2012 to 09/2015
Bimbo Bakeries UsaKennesaw, GA, USA
  • Managed P&L through pricing and cost management. Margins have increased by 20%.
  • Had a leading role in creating Foodservice Strategy and its implementation.
  • Implemented processes to increase efficiency and profitability
  • Lead project teams delivering new products or changes to current products based on customer needs.
  • Through working with different business divisions added value to existing raw material.
  • Brought a wholesome approach to projects by bringing sales, marketing, R&D and Culinary teams together.
Marketing Manager - Foodservice , 08/2011 to 06/2012
Safran GroupWall, SD,
  • Create and implement the strategy and business plan for food service segment.
  • Establish Harvest Provisions as a food service brand.
  • Understand the needs of sales team and provide training and support increasing engagement
  • Created the first Harvest Provisions K-12 brochure as well as prepare the brand and the K-12 line for its first SNA show.
Brand Manager - Sterling Silver Premium Meats, 07/XXX7 to 08/2011
Cargill BeefCity, STATE, Turkey
  • Branding and marketing of Cargill's premium beef brand
  • Achieved higher brand awareness and reach through developing/ implemented brand positioning, brand messaging and brand strategies .
  • Determined yearly business objectives and business plans to reach those objectives. Results was year over year growth in volume.
  • Increased number of customers by working with sales team, identifying prospective customers and creating strategic plans to achieve results
  • Increased engagement for the sales team and for the customer teams by creating tools and trainings to educate and get ownership of the brand.
  • Create new products, new packaging and new labels to grow the brand and meet consumers' needs.
  • Manage food service loyalty programs: Signature Club and Sterling Silver Signature Chefs Program which played a significant role in brand positioning.
0-12 Brand Manager, 03/XXX4 to 06/XXX5
United Colors Of Benetton - TurkeyCity, STATE,
  • Increased the brand presence in the Turkish market by choosing the right collection, presenting to the customers, pricing, store presentations and merchandising.
  • Managed inventory, budgeting, PR, and advertisement activities.
Sales & Marketing Manger, 08/1999 to 10/XXX3
ATM Dis Ticaret Ve Pazarlama Ltd. StiCity, STATE, Turkey
  • Managed all aspects of business for Joker Stores including purchasing, marketing, sales, customer relations, human resources, budgeting and price policies of all different baby products from toys to furniture.
  • Managed brand managers as well as store managers, creating synergy between 2 teams to increase engagement and sales
  • Increased sales by improving current stores sales as well as opening new stores. Opened 3 stores in 2 years increasing total number of stores to 8.
Brand Manager - Mattel Toys, 04/1997 to 07/1999
ATM Dis Ticaret Ve Pazarlama Ltd. Sti.City, STATE,
  • Responsible for purchasing, marketing, strategic planning, pricing, and distribution of all Mattel products.
  • These products include such brands as Barbie, Hot Wheels, Scrabble, Fisher Price.
  • Attend all major international toy fairs.
  • Responsible for choosing the product range for import to Turkey.
  • Responsible of coordination of public relations and advertising agent and media buying company.
Sales & Marketing Manager, 09/1996 to 03/1997
Toys R Us - TurkeyCity, STATE,
  • One of the core team members in the opening of first 2 Toys R Us stores in Turkey, Carousel (Bakirköy) and Izmit Outlet Center.
  • Received an intense 1-month training at Toys'R'Us stores in Canada and United States and headquarters in New Jersey as well as attending major toy fairs.
  • Competitive pricing, buying local merchandise as well as merchandising of these items and creating inserts for promotions were among some of the responsibilities.
B.A. Degree: Economics, Expected in June 1993
Marmara University - Göztepe,

Economics Focus of Study included Marketing, Management and Organization,International Economics

Exchange Program: , Expected in 1989
Warrior Run highschool - Watsontown, PA

Selected and participated in the AFS program in Senior year of Highschool in Watsontown, PA.

High School Diploma: , Expected in 1988
American Academy For Girls - Istanbul,
Exchange Program: , Expected in
Beloit College - Beloit, WI

Selected by the Economics Department to attend a full scholarship exchange program in Beloit.

Also accepted for an additional semester for an Honor's Term by Beloit College as first exchange student.


Agency management, branding and marketing, budgeting, business plans, customer relations, marketing plans, presenting, product manager, product management, project management, promotion, sales analysis, strategic planning, language - Turkish

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Resume Overview

School Attended

  • Marmara University
  • Warrior Run highschool
  • American Academy For Girls
  • Beloit College

Job Titles Held:

  • Product Manager - National & Regional Chains
  • Marketing Manager - Foodservice
  • Brand Manager - Sterling Silver Premium Meats
  • 0-12 Brand Manager
  • Sales & Marketing Manger
  • Brand Manager - Mattel Toys
  • Sales & Marketing Manager


  • B.A. Degree
  • Exchange Program
  • High School Diploma
  • Exchange Program

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