Product Manager, General Imaging Ultrasound Resume Example

Serve as the marketing resource and internal consultant for outpatient surgery centers in the northeastern United States with responsibilities in seven states. Oversee and implement corporate marketing programs for same-store growth at partner centers. Report on marketing activities, presented programs and provided market research at over 200 quarterly board meetings during a 4-year period.

• In FY 2015, drove 14,260 leads as tracked through a network of surgery center websites and call tracking. Ranked #1 out
  of 7-person team. Helped team exceed corporate goal of 40,000 marketing leads.
• In FY 2014, drove 10,324 leads as tracked through a network of surgery center websites and call tracking. Ranked #1 out
  of 5-person team. Helped team exceed corporate goal of 30,000 marketing leads.
• Appointed by VP of marketing to be a key member on internal task force to scale and adapt successful strategic planning to gastroenterology and multi-specialty surgery center divisions Successfully executed market studies in over twenty markets ranging from Boston, MA, to Twin Falls, ID.
• Promoted to Director from Manager in July 2015

Worked directly with senior physicians in leadership roles (Chiefs, Chairs, and Directors) and administrators in a consultant-like capacity to develop marketing strategy and ways to build business within core service lines and offerings. Penn Medicine is one of the world's leading academic medical centers, dedicated to the related missions of medical education, biomedical research, and excellence in patient care.

• Initiated direct-to-consumer campaign for Roberts Proton Therapy Center with focus on prostate cancer. Call volume for appointments increased 41% with a strong conversion rate. Contribution margin was >$1 million
• Worked on strategic marketing and communications plan with $250K budget for joint-venture with Doylestown Hospital
  to promote new outpatient radiation oncology center. Exceeded budget expectations for FY'12 (avg. 41 treatments per day
  vs. budget of 32).
• Launched digital advertising and landing page strategy for CyberKnife therapy at Pennsylvania Hospital. The new therapy
  exceeded budget in its first year.

Position created after successful tenure as an intern in the Department of Marketing and Business Development. Reported directly to Chief Business Development Officer (CBDO). Role had multiple responsibilities, including marketing, public relations and market research for all key strategic service lines (Heart and Vascular, Oncology, Urology, Orthopedics, Neurosurgery) within academic medical center.

• Spearheaded marketing efforts for integrated urology services at Hahnemann, including new programs: minimally invasive robotic prostatectomy, erectile dysfunction, and women's incontinence. Strong growth in robotic prostatectomies in FY' 09 (221) FY'08 (132).
• Built business for hematology/oncology program. Worked directly with CBDO to promote new private practice acquired after the closing of local hospital. Cancer Center admissions increased 314% in FY'09.
• Engaged in physician relations to promote Healthgrades. Completed plan to update over 50 physician profiles on consumer- based website.
• Oversaw successful six-month plan to upgrade hospital website from Content Management Service (CMS) to Microsoft Office Sharepoint Server (MOSS) in accordance with corporate initiative.
• Executed proactive and reactive media relations activities including press releases and media advisories. Successful placements included ESPN, Modern Healthcare, Philadelphia Inquirer, Philadelphia Business Journal, CBS3, NBC10, Nursing Spectrum, ADVANCE for Nurses, among other publications and news media.