Highly-skilled strategic thinker, puzzle solver and marketing professional with over a decade of experience across an array of healthcare settings. Successfully executed marketing and business development activities for a worldwide leader in capital radiology equipment, one of the country's foremost academic medical centers, and two of its largest investor owned healthcare enterprises. Proven track record and demonstrated ability to provide marketing strategy to large, matrixed organizations and consultancy to healthcare executives and physician leadership.
Manage marketing strategy, segmentation, positioning, messaging and sales promotions for a line of general imaging and point-of-care ultrasound products sold in the United States. Provide direct support and sales enablement for 30+ direct channel sales personnel. Annual sales for products managed are >$50 million in North America.
Serve as the marketing resource and internal consultant for outpatient surgery centers in the northeastern United States with responsibilities in seven states. Oversee and implement corporate marketing programs for same-store growth at partner centers. Report on marketing activities, presented programs and provided market research at over 200 quarterly board meetings during a 4-year period.
Worked directly with senior physicians in leadership roles (Chiefs, Chairs, and Directors) and administrators in a consultant-like capacity to develop marketing strategy and ways to build business within core service lines and offerings. Penn Medicine is one of the world's leading academic medical centers, dedicated to the related missions of medical education, biomedical research, and excellence in patient care.
Position created after successful tenure as an intern in the Department of Marketing and Business Development. Reported directly to Chief Business Development Officer (CBDO). Role had multiple responsibilities, including marketing, public relations and market research for all key strategic service lines (Heart and Vascular, Oncology, Urology, Orthopedics, Neurosurgery) within academic medical center.
Relevant coursework: Global Marketing, Biotechnology and Health Industry Management and Biotechnology Ethics
Completed contact hours towards project management professional (PMP) credential
Presidential Scholarship Recipient – Highest Academic Scholarship Reward
August 2003 to May 2007
Activities: Men's Rugby Team Captain, Interfraternity Council, Student Senate and Columnist for school newspaper
Gettysburg College Garthwait Leadership Center
“Young Alumni Leadership Program”
June 2015 to May 2016
Completed formal 12-month leadership tutoring and mentorship program.
Competitive application process and assigned mentor from similar industry.
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