Entrepreneurial product manager with over 8.5 years of experience bringing products from concept to execution as a naturally strategic thinker with a meticulous attention to detail and an innate capacity to empathize with users, engineers, and stakeholders alike. Previous experience in UX design and front-end development has allowed for enhanced leadership of cross-functional teams to create exceptional user experiences and ultimately successful products.
02/2016 - Current
Neon RootsProduct Manager
award-winning agile software development agency featured in Forbes, Engadget,
and Inc, whose clients include companies and celebrities such as Spotify,
Salesforce, Heroku, Epson, Tony Robbins, and Snoop Dogg. Rootstrap, the
company's product development consulting workshop, enabled early-stage startup
clients to raise over $10M in FY 2015.
Oversee the growth of over $950K in annual revenue from the Rootstrap program, a product development workshop that takes clients from an initial idea to a validated, development-ready concept in 3 weeks.
Serve as lead product strategist at the head of a 5-person cross-functional consulting team of product designers, software engineers, and product strategists in Rootstrap client engagements.
Overhauled customer acquisition channels and sales funnels, leading to an average increase of 20% in monthly gross revenue versus Q4 2015.
Analyzed two years of data on prior Rootstrap engagements, leading to insights that grew the conversion rate by 19%.
Implemented a new set of landing pages and designed strategic A/B tests that increased conversion rates from 5-7% to 22-26%.
12/2013 - 01/2016
Target Test PrepCTO
technology company that prepares students to succeed on the GMAT, GRE, and MCAT
exams and that has been featured in Forbes, Poets and Quants, Beat the GMAT,
and GRE Prep Club, as well as by partner organizations such as Deloitte, LeanIn,
Forté Foundation, and Management Leadership for Tomorrow (MLT).
Crafted a new product vision and strategy focused on
user experience, learning science, and technology, to rebuild legacy GMAT test
preparation products for optimal learning, retention, and exam performance.
Led a 10-person cross-functional team of software
engineers and product designers in an agile development environment.
Increased conversation rate from free trial plans to
paid plans from 42% to 74% by soliciting user feedback, analyzing usability
data, and testing assumptions.
Spearheaded a re-branding of the company and executed
a revised strategy to position new products in the market, leading to a 133%
rise in gross revenue company-wide, and totaling almost $1M in year 1 for GMAT
Expanded potential customer base by more than 350% by
spearheading the diversification of product offerings to include web- and mobile-based
GRE and MCAT products.
09/2007 - 11/2013
RepresentYouCo-Founder and CTO
legal services company that raised over $1.5M and gained official certification
from the State Bar of California to allow unprecedented access to the top 1% of
lawyers and law firms. The company's attorneys have collectively have won over
$1 billion in verdicts and settlements for their clients.
One of two key participants to secure
a total of $1.5M in funding.
Drove efforts to gain official
certification from the State Bar of California, a coveted distinction which
exponentially increased public confidence in company services.
Implemented the most stringent
minimum attorney qualifications of any legal services company in the United
Established and expanded
Spanish-language operations, growing the program to account for 46% of gross
Managed a 6-person cross-functional
team of full-stack software engineers, search engine marketers, and UX
Designed the architecture of an
internal software system to intake sensitive legal information from clients, to
manage client-attorney matching, and to centralize the ongoing management of
cases referred to member attorneys.
University of California, Santa BarbaraBachelor of Arts: French, Spanish, Portuguese (Minor)
Received BA with Honors
Distinction in Major
Dean's Honors 3 quarters
Hermione-Chevalier Prize for senior honors thesis written in French
Varsity Men's Rowing Team (2002-2004)
French, Spanish, Portuguese (fluent); Italian, Catalan (conversational); Latin (academic)
A/B Testing, Agile Methodologies, Business Analysis, Cross-functional Team Leadership, Data Analysis, Product Design, Product Development, Product Management, Product Strategy, Prototyping, Scrum, SQL, Strategy