Product Manager, Agile Product Owner Resume Example Critical Mass Inc.

PRODUCT MANAGER, AGILE PRODUCT OWNER

Professional Summary

As a Software Product Manager and Product Owner with scrum, agile, and over 15 years of media buying and planning experience, I want to join a successful and innovative software company so that I can use my talents and knowledge to be a leader in the digital marketplace.

Skills

Technical specifications creation
Agile
Media Negotiation

Work History

Product Manager, Agile Product Owner01/2014 to Current
Critical Mass Inc. – Nashville , TN

Own the development of the product strategy and vision supported by internal and external analysis
Define the product roadmap based on the strategy and vision; manage prioritization and trade-offs among customer and operational support load
Write complete and detail-oriented product requirements documents, specs and user stories, ensuring clear communication of those requirements to the business, design, usability and development teams
Manage weekly and monthly sprints as Product Owner in Agile environment using Jira
Manage third party integrations and establish strong third party and vendor relationships and new business opportunities
Recommended architectural improvements, design solutions and integration solutions
Develop and foster strong client relationships
Train support staff and stakeholders for all client support needs to ensure Go To Market transitions are flawless

Media Director10/2011 to 01/2014
Auditboard – Los Angeles , CA

Worked directly with account teams to anticipate and address client needs and field requests
Responsible for managing media planning and buying for key accounts
Oversaw the media strategy development and the subsequent negotiation, implementation and performance analysis of media plans
Established and maintaied a strong relationship with clients and internal client teams
Supervised media planners and buyers
Managed the day-to-day workload of the team

Client Support Specialist03/2010 to 10/2011
Publicis Groupe Sa – El Segundo , CA

Trained and supported clients on all STRATA programs
Managed the delivery of multiple simultaneous products, including the introduction of new technologies
Translated complex ideas and processes into technical facts or persuasive non-technical presentation Installed and upgraded programs for terminal server, network, and local configurations
Installed all ratings data delivered for Nielsen, Arbitron, and Ad Servers
Superior knowledge of all STRATA programs for all modules including SBMS32, SBMS.Net, View, Eleven, Agency Qual, Media Billing, and Xsale

Media Supervisor02/2008 to 03/2010
Chernoff Newman – Charlotte , NC

Managed client marketing and advertising plans, strategy, and budgets
Established and created strong relationships with clients through account work and presentations
Liaison between clients and entire media team
Supervised and managed media department Provided strategic recommendations applicable to client's business model and goals
Planned, negotiated, and managed DR, TV, Radio, Cable, Print, Outdoor, Mobile Marketing and Digital Media placement for all agency clients
Implemented and managed all social media promotions
Wrote and sent press releases
Designed print and web ads using Adobe Creative Suite Created reports and presentations to assist in gaining new business
Developed media plans using SurveyMethods, WebRF, Qualitap, and AgencyQual
Assisted clients in establishing key and target demographics
Negotiated and managed detailed promotions to support and launch media branding
Created post buy analysis reports from rating information provided by Nielsen and Arbitron
Created and presented client reports for billing, budgets, and media plans
Analyzed campaigns, conversions and sales results as necessary for campaign optimization and client reporting Found opportunities to increase yield of advertising revenues by evaluating CPL, CPA, CPC, CPP, CPM, and Response Rates

Media Buyer09/2005 to 11/2007
GSD&M – City , STATE

Negotiated, maintain, and manage TV, Radio, DR, and Cable placement for clients such as AT&T, BMW, Chili's, Wal-Mart, and TV4US, for the markets of Milwaukee, Madison, Peoria, Louisville, and Baton Rouge
Established and evaluated DR media plans for AT&T
Established and created strong relationships with clients, media planners, account executives, and television and radio stations
Created reports and presentations to assist in gaining new business
Negotiated and planned media buys for issue and political advertisers Created post buy analysis reports from rating information provided by Nielsen and Arbitron
Evaluated sports media proposals for client approval Negotiated internet promotions and added value proposals with television and radio stations to help support new product launches for AT&T and BMW.

Media Negotiator03/2001 to 09/2005
ZENITH MEDIA – City , STATE

Negotiated, maintained and managed media placement for clients such as Toyota, Lexus, Miramax, Nestle, General Mills, and Astra Zeneca for the markets of Indianapolis, Cincinnati, Columbus, Dayton, and Evansville
Presented media buys and proposals to Dealer Groups
Established and created strong relationships with clients, dealer groups, media planners, account executives, and television and radio stations
Evaluated sports media proposals

Education

Bachelor of Science: Social Science and AdvertisingMay 1997Central Michigan University- City, StateBusiness/Advertising and Broadcast and Cinematic Arts

Resume Overview

School Attended

Central Michigan University

Job Titles Held:

Product Manager, Agile Product Owner
Media Director
Client Support Specialist
Media Supervisor
Media Buyer
Media Negotiator

Degrees

Bachelor of Science : Social Science and Advertising May 1997

Product Manager, Agile Product Owner Resume Example

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