Success in marketing, sales, and strategic management can be measured by results. During my 18 years in the Pharmaceutical Industry inside and outside Pfizer, I've delivered significant and measurable bottom-line benefits and have been continuously rewarded with new challenges and opportunities of increasing responsibilities. My career has been well-balanced among, Analytical Lab Director outside Pfizer, field sales, and brand management/marketing. Alliance partner Lead for Puerto Rico and other co-promote brands. As you'll observe from the enclosed resume, I have been an innovator, devising and executing new ideas, creative concepts, and original approaches that have led to new directions and positive results. Specific highlights include: Managed the effective development of marketing strategies and operating plan, regional POAs, managed care push/pull through initiatives to successfully develop the business for all GIP Brands, and Pfizer Corporate brand in Puerto Rico Quarterly Business Review with Senior Management as the Regional Business Director Kevin Jones and annually business reviews with North America Vice President Carl Wilbanks Consistently achieved double digit growth in sales and market share. Developed effective and easy-to-use tools for promotion ordering resources simplification to assist sales force. Directs the development of overall marketing strategies and long range plans, including sales budget and forecast, for assigned therapeutic areas. Direct a group of Marketing Colleagues whom as a Team developed initiatives that contributed to ways to simplify processes and remove barriers which stop teams from working with one another. Developed Managed Markets initiatives to grow the business within the Managed Care environment. Developed and launched 7 new products that consistently outperformed sales expectations. Improved gross profit margins in an average of 33% through effective expense management and a successful drive to spur sales across therapeutic lines. Worked closely and as a team and partner with customers, field forces and HQ marketing teams to develop effective strategies and innovative initiatives for the Divisions under responsibility of the Company. Analyzed and reviewed all available marketing intelligence information (IMS data, sales data, marketing research data), in order to ensure the development of new strategies and marketing programs that lead to obtain faster decisions and market penetration of assigned products. Experienced Marketing Manager 18+ years in the Pharmaceutical Industry with demonstrated leadership and business acumen, driving key initiatives and campaigns development for PR/USA (Hispanic/Latino Markets) and the West Indies. Solid track record of progressive growth and cumulative revenue streams of more than $1.2B in 12 years for all managed brands combined, with extensive background in: Product launch Management - Brand P&L - Contract Management and outsourcing - Financial Modeling - Internal Controls (Compliances guidelines, RC, trademarks)- Financial Planning - Budget Management and Forecast - Long Range Forecast - Staff Training and Supervision. Effectively use an empowering, participatory management style that breeds accountability, teamwork, continuous improvement and results.
Product ManagerPfizer Caribbean, INCSan Juan, PR
Cardio, Respiratory, Pain, and Eliquis Alliance) $150M Budget, $6M Expenses all brands 2003 to 2009 Manage P&L, budget and forecast management, resource prioritization and allocation Provided Marketing Support for Lipitor, Norvasc, Inspra, Zmax, Spiriva, Tykosin, Caduet, Eliquis Alliance development in PR Successful Launch of, Spiriva, Zmax, Caduet and Lipitor New indications in Puerto Rico and West Indies Responsible for all Pfizer Resp /Cardio products in all Caribbean, West Indies and Dominican Republic Drive growth and retention through the development of a comprehensive and effective marketing plan, set strategic direction for the asset and lead execution of marketing plans Develop, communicate and implement marketing tools and marketing activities in support of this asset within the U.S., PR, W.I Global markets Develop and drive the communication of this asset's key message and this asset's positioning and branding within U.S., P.R., W.I.
markets Drive the product/marketing message through all communication channels by partnering with internal and external communication resources and functions Coordinate and collaborate with cross functional teams within the CV Business Unit to attain comprehensive market goals Evaluate trends in assigned segments, as well as new but related markets, to determine segment penetration opportunities and strategies Identifying market research needs and manage market research projects Determine research methods to track demographic trends and market demands.
For all Global Innovative Pharma (GIP) brands) Brand Marketing Team Manage P&L, budget and forecast management, resource prioritization and allocation Provided Marketing Support for all GIP brand Lead all related alliances meetings Successful Launch of, Eliquis, New indications in Puerto Rico and Virgin Islands Develop and execute the asset's marketing strategies to achieve stated revenue, profitability and market share objectives Manage marketing resource allocation, budget compliance and performance Participate in lifecycle planning to optimize long-term growth for asset.
For all promoted and non promoted Primary Care Brands) SE RBU, Regional Marketing All descriptors mentioned as Product Manager below, adding the people's manager experience All Pfizer's Pharmaceutical LLC; Marketing vendors, Creative and Media Agency contracting (Carat, Bravo, KTG, CDMi, Holicomgroup.
All Pfizer's Pharmaceutical LLC; oversees procurement processes within Financial Tools (Pegasus, Ariba, Computron) Agency evaluation processes and software (Decideware) implementation for Primary Care Manage P&L, budget and forecast $65M Budget, $4.9M Expenses Develop direct reports with the following brands: Lipitor, Caduet, Chantix, Spiriva, Lyrica, Pristiq, Aricept, Aricept 23, Eliquis Plans, coordinates and implements healthcare professional (HCP) customer strategies and interactions and marketing related activities to for Primary Care products in Puerto Rico.
These include identification of key HCP customers and leading appropriate interactions, development of product specific strategies, objectives and analysis of relevant competitive activities for the Company to operate profitably.
Serves as liaison to NY Multi-Cultural Marketing Team and RBU Marketing lead and provides input into US Hispanic Marketing initiatives and facilitates re-applying Puerto Rico developed programs/materials into the US RBU's.
1 1995MBA:New York University
Stern School of BusinessNew York City, NYGPA: Magna cum LaudeMagna cum Laude
BS Chemistry Organic Synthesis Río Piedras Campus, PR 1991:University of Puerto Rico
Marketing Certified by DMA institute in NYC
Advanced knowledge in Excel, Word, and Power Point, Decideware,
My record shows my ability to contribute to a company's success and profitability, with 74% IBT for the past years. I'm confident I can deliver similar results for your Business Unit
Thank you for your consideration.
Willing to travel and/or relocate.
Fluent in English and Spanish.
Agency, branding, Budget, competitive, Direct Marketing, direction, bilingual English, Fluent in English, Financial, functional, marketing plan, marketing strategies, marketing plans, market research, marketing, market, materials, meetings, Excel, Power Point, Word, Pegasus, positioning, PR, processes, procurement, Product Manager, research, Spanish, strategic
Willing to travel and/or relocate. My record shows my ability to contribute to a company's success and profitability, with 74% IBT for the past years. I'm confident I can deliver similar results for your Business Unit Thank you for your consideration. Sincerely, Erick Garcia