Product Manager Resume Example

Success in marketing, sales, and strategic management can be measured by results. During my 18 years in the Pharmaceutical Industry inside and outside Pfizer, I've delivered significant and measurable bottom-line benefits and have been continuously rewarded with new challenges and opportunities of increasing responsibilities. My career has been well-balanced among, Analytical Lab Director outside Pfizer, field sales, and brand management/marketing. Alliance partner Lead for Puerto Rico and other co-promote brands. As you'll observe from the enclosed resume, I have been an innovator, devising and executing new ideas, creative concepts, and original approaches that have led to new directions and positive results. Specific highlights include: Managed the effective development of marketing strategies and operating plan, regional POAs, managed care push/pull through initiatives to successfully develop the business for all GIP Brands, and Pfizer Corporate brand in Puerto Rico Quarterly Business Review with Senior Management as the Regional Business Director Kevin Jones and annually business reviews with North America Vice President Carl Wilbanks Consistently achieved double digit growth in sales and market share. Developed effective and easy-to-use tools for promotion ordering resources simplification to assist sales force. Directs the development of overall marketing strategies and long range plans, including sales budget and forecast, for assigned therapeutic areas. Direct a group of Marketing Colleagues whom as a Team developed initiatives that contributed to ways to simplify processes and remove barriers which stop teams from working with one another. Developed Managed Markets initiatives to grow the business within the Managed Care environment. Developed and launched 7 new products that consistently outperformed sales expectations. Improved gross profit margins in an average of 33% through effective expense management and a successful drive to spur sales across therapeutic lines. Worked closely and as a team and partner with customers, field forces and HQ marketing teams to develop effective strategies and innovative initiatives for the Divisions under responsibility of the Company. Analyzed and reviewed all available marketing intelligence information (IMS data, sales data, marketing research data), in order to ensure the development of new strategies and marketing programs that lead to obtain faster decisions and market penetration of assigned products. Experienced Marketing Manager 18+ years in the Pharmaceutical Industry with demonstrated leadership and business acumen, driving key initiatives and campaigns development for PR/USA (Hispanic/Latino Markets) and the West Indies. Solid track record of progressive growth and cumulative revenue streams of more than $1.2B in 12 years for all managed brands combined, with extensive background in: Product launch Management - Brand P&L - Contract Management and outsourcing - Financial Modeling - Internal Controls (Compliances guidelines, RC, trademarks)- Financial Planning - Budget Management and Forecast - Long Range Forecast - Staff Training and Supervision. Effectively use an empowering, participatory management style that breeds accountability, teamwork, continuous improvement and results.

Marketing Certified by DMA institute in NYC Advanced knowledge in Excel, Word, and Power Point, Decideware,

My record shows my ability to contribute to a company's success and profitability, with 74% IBT for the past years. I'm confident I can deliver similar results for your Business Unit Thank you for your consideration. Sincerely, Erick Garcia

Willing to travel and/or relocate.

Fluent in English and Spanish.

Agency, branding, Budget, competitive, Direct Marketing, direction, bilingual English, Fluent in English, Financial, functional, marketing plan, marketing strategies, marketing plans, market research, marketing, market, materials, meetings, Excel, Power Point, Word, Pegasus, positioning, PR, processes, procurement, Product Manager, research, Spanish, strategic