Motivated Marketing/Product Manager with over 20 years marketing and product development experience, enabling startup and established companies to increase leads and revenue.
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Sales and Marketing
- Increased annual gross sales by up to15%.
- Developed and implemented business strategies delivering volume and margin growth
- Opened 3 new stores contributing to revenue/profitability
- Managed budgets getting more value for the money invested
Product Roll-Out
- Introduced new products to the market with marketing support
- Added value to raw material to bring in additional margin
- Managed P&L through pricing and cost management. Margins have increased by 20%.
- Had a leading role in creating Foodservice Strategy and its implementation.
- Implemented processes to increase efficiency and profitability
- Lead project teams delivering new products or changes to current products based on customer needs.
- Through working with different business divisions added value to existing raw material.
- Brought a wholesome approach to projects by bringing sales, marketing, R&D and Culinary teams together.
- Create and implement the strategy and business plan for food service segment.
- Establish Harvest Provisions as a food service brand.
- Understand the needs of sales team and provide training and support increasing engagement
- Created the first Harvest Provisions K-12 brochure as well as prepare the brand and the K-12 line for its first SNA show.
- Branding and marketing of Cargill's premium beef brand
- Achieved higher brand awareness and reach through developing/ implemented brand positioning, brand messaging and brand strategies .
- Determined yearly business objectives and business plans to reach those objectives. Results was year over year growth in volume.
- Increased number of customers by working with sales team, identifying prospective customers and creating strategic plans to achieve results
- Increased engagement for the sales team and for the customer teams by creating tools and trainings to educate and get ownership of the brand.
- Create new products, new packaging and new labels to grow the brand and meet consumers' needs.
- Manage food service loyalty programs: Signature Club and Sterling Silver Signature Chefs Program which played a significant role in brand positioning.
- Increased the brand presence in the Turkish market by choosing the right collection, presenting to the customers, pricing, store presentations and merchandising.
- Managed inventory, budgeting, PR, and advertisement activities.
- Managed all aspects of business for Joker Stores including purchasing, marketing, sales, customer relations, human resources, budgeting and price policies of all different baby products from toys to furniture.
- Managed brand managers as well as store managers, creating synergy between 2 teams to increase engagement and sales
- Increased sales by improving current stores sales as well as opening new stores. Opened 3 stores in 2 years increasing total number of stores to 8.
- Responsible for purchasing, marketing, strategic planning, pricing, and distribution of all Mattel products.
- These products include such brands as Barbie, Hot Wheels, Scrabble, Fisher Price.
- Attend all major international toy fairs.
- Responsible for choosing the product range for import to Turkey.
- Responsible of coordination of public relations and advertising agent and media buying company.
- One of the core team members in the opening of first 2 Toys R Us stores in Turkey, Carousel (Bakirköy) and Izmit Outlet Center.
- Received an intense 1-month training at Toys'R'Us stores in Canada and United States and headquarters in New Jersey as well as attending major toy fairs.
- Competitive pricing, buying local merchandise as well as merchandising of these items and creating inserts for promotions were among some of the responsibilities.
Economics Focus of Study included Marketing, Management and Organization,International Economics
Selected and participated in the AFS program in Senior year of Highschool in Watsontown, PA.
Selected by the Economics Department to attend a full scholarship exchange program in Beloit.
Also accepted for an additional semester for an Honor's Term by Beloit College as first exchange student.
Agency management, branding and marketing, budgeting, business plans, customer relations, marketing plans, presenting, product manager, product management, project management, promotion, sales analysis, strategic planning, language - Turkish
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School Attended
- Marmara University
- Warrior Run highschool
- American Academy For Girls
- Beloit College
Job Titles Held:
- Product Manager - National & Regional Chains
- Marketing Manager - Foodservice
- Brand Manager - Sterling Silver Premium Meats
- 0-12 Brand Manager
- Sales & Marketing Manger
- Brand Manager - Mattel Toys
- Sales & Marketing Manager
Degrees
- B.A. Degree
- Exchange Program
- High School Diploma
- Exchange Program
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