PRODUCT LINE MANAGER FOR WOMEN'S AND KID'S FOOTWEAR
Project Manager effective in leading and directing Product Creation from inception to launch. More than 5 years of progressive management experience and repeated success in developing global product initiatives to grow market share and drive revenue, as well as the managing and building of product line plans and roadmaps
Market Research and Analysis
Competitive and Trend Analysis
Product Development and Lifecycle
Performance tracking and evaluation
Time Management skills
01/2014 to Current
Product Line Manager for Women's and Kid's FootwearK-Swiss Global Brands － Westlake Village, CA
Conducted market research to rationalize category and segment opportunities
Identified gaps for new product ideas to grow market share and growth, while supporting the business goals
Manage the Product Line Lifecycle from Ideation Stage until after it delivers to the market
Segmented the market and optimized all segment product mix elements, including product positioning, product merchandising, and pricing
Build and Manage the Global Range Architecture, including all style details, target product pricing/margins, and regional assortments to be distributed and used internally
Conduct seasonal sku analysis by tracking YOY sell in #'s, as a result reducing total sku counts by +50% to save on sample costs and increase efficiencies with both development and sales, without losing revenue
Work closely with Global Sales Managers to identify regional opportunities and develop product sales strategies to drive revenue; as well as managed the Quick to Market program to serve immediate needs
Run sell-in and sell-thru data reports to track performance
Work closely with Marketing on the go-to-market plan for all key initiatives and merch collections to drive sell thru at wholesale and retail
Partner with E-Commerce on web calendar and help build content around seasonal product launches to drive consumer traffic and sales
04/2008 to 01/2014
Project Manager for Design and DevelopmentK-Swiss Global Brands － Westlake Village, CA
Create and Manage the product development calendar to ensure we hit all deliverables related to product design, development, marketing, and Sample ETA's
Allocate and Manage development responsibilities and identify the resources needed to perform and finish each assignment on time.
Work closely with the in-house and overseas development teams to ensure product specifications are without issues, following it through till samples are confirmed and ready for production
Delivered status reports to the executive team for budgeting and planning purposes.
Monitored team progress and enforced deadlines.
Partnered with IT, Operations/Manufacturing and Head of Development to move away from manual input and spreadsheets and implement a customizable PLM system (SoftShoe) to increase our efficiencies and support all aspects of Product Development in one user friendly database, from storing and tracking of Line Plans, Product Specifications, Costing, Production Running Changes, and Materials Management. Once in production, I was the point of contact to report all system glitches and upgrades, to keep the system running smoothly and maintain its speed.
01/2001 to 04/2008
National Account Manager/Customer ServiceK-Swiss Global Brands － Westlake Village, CA
Managed 10 key accounts, 5 of which brought in 40% of the total volume
Maintained high levels of partner satisfaction by working closely with the sales force and retailers
Offered feedback to executive-level management on the effectiveness of selling programs and initiatives
Handled customer calls into our call center inquiring on products and services, as well as handling the processing and tracking of purchase orders
Resolved customer questions, issues and complaints.
High School DiplomaSimi Valley High School － Simi Valley, CA, United States
Associate of Arts: General StudyPierce Community College － Woodland Hills, CA, United States
Bachelor of Arts: Business ManagementCal Lutheran University － Thousand Oaks, CA, United States