Conducted market research to rationalize category and segment opportunities
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IdentifiedĀ gaps for new product ideas to grow market share and growth, while supporting the business goals
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Manage the Product Line Lifecycle from Ideation Stage until after it delivers to the market
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Segmented the market and optimized all segment product mix elements, including product positioning, product merchandising, and pricing
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Build and Manage the Global Range Architecture, including all style details, target product pricing/margins, and regional assortmentsĀ to be distributed and usedĀ internally
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Conduct seasonal sku analysisĀ by tracking YOY sell in #'s,Ā as a resultĀ reducing total sku counts by +50% to save on sample costs and increase efficiencies with both development and sales, without losing revenue
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Work closely with Global Sales Managers to identify regionalĀ opportunities and develop product sales strategies to drive revenue; as well as managed the Quick to Market program to serve immediate needs
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Run sell-in and sell-thru data reports to track performance
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Work closely with Marketing on the go-to-market plan for all key initiatives and merch collections to drive sell thru at wholesale and retail
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Partner with E-Commerce on web calendar and help build content around seasonal product launches to drive consumer traffic and sales