Product marketing manager with history of setting lead gen, conversion and product sales records. Successfully widened all parts of the sales funnel through a combination of content marketing, analytics, and a focus on high engagement customer activities.
Product line management as part of a global team. Recommend strategic shifts for fast, sustainable growth to executive management. Develop marketing strategy for products with mature technologies and mature competition.Deliver sales and technical presentations to key accounts (on-site and webinar). Coach staff on strategic messaging to key accounts and stakeholders. Provide tactical direction for day-to-day operations. P&L analysis, management, and sometimes repair.
Focused on inbound marketing with content creation, website development, SEO, PPC, and on-page optimization. Designed and implemented webinar program starting 2009. Designed and implemented CRM starting 2009. Developed "smart" software add-on named "Method Expert" to automate, guide, and simplify complex tasks for best-selling product. Lead technical support for top-selling products.
Immediately became the American technical expert on best-selling product. Primary responsibilities involved positioning products for sales evaluation and troubleshooting user data. Presented all products in the best light possible and assisted in sales efforts. Re-focused role from "button pusher" to technical sales.
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