Product marketing manager with history of setting lead gen, conversion and product sales records. Successfully widened all parts of the sales funnel through a combination of content marketing, analytics, and a focus on high engagement customer activities.
- Market, product, and competitive analysis
- Content marketing evangelist
- Develop marketing plans/budgets
- Experienced developing products with teams in Japan, Germany, France
- Proven SEO expertise
- CRM implementation
- Market recognition: Gained lead organic ranking on Google for the most popular industry keywords using a combination of smart content marketing and SEO.
- Lead generation: Set new records in 2011 and 2012 with total increase of 22% and flat marketing budget.
- Customer engagement: Implemented webinar program in 2009. Hosted or presented in more than 70 webinars for 4,000+ attendees.
- Business intelligence: Researched, configured, and implemented CRM platform for sales, marketing, and support functions.
- Competitive analysis: Developed talking points, presentations, and comparisons to re-position lead product when main competitor launched their latest. Lead product set records for both dollars and units with only a fraction of the competitive marketing budget.
Manassas, VA, 07/2010 - Current
Product line management as part of a global team. Recommend strategic shifts for fast, sustainable growth to executive management. Develop marketing strategy for products with mature technologies and mature competition.Deliver sales and technical presentations to key accounts (on-site and webinar). Coach staff on strategic messaging to key accounts and stakeholders. Provide tactical direction for day-to-day operations. P&L analysis, management, and sometimes repair.
Chicago, IL, 02/2008 - 07/2010
Focused on inbound marketing with content creation, website development, SEO, PPC, and on-page optimization. Designed and implemented webinar program starting 2009. Designed and implemented CRM starting 2009. Developed "smart" software add-on named "Method Expert" to automate, guide, and simplify complex tasks for best-selling product. Lead technical support for top-selling products.
Dublin, OH, 06/2006 - 02/2008
Immediately became the American technical expert on best-selling product. Primary responsibilities involved positioning products for sales evaluation and troubleshooting user data. Presented all products in the best light possible and assisted in sales efforts. Re-focused role from "button pusher" to technical sales.
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School Attended
- University of Illinois at Urbana-Champaign
Job Titles Held:
- Product Line Manager
- Product Specialist
- Chemist II
Degrees
- Bachelor of Science
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