Innovative self starter multi culture executive and marketing professional with international sales experience in high-volume, multi-unit, retail and business operations. Desires an international high-level position in a professional corporate environment.
Manufacturing and Inventory Management:
Company incorporated to manage the assets acquired from previous position at Decopierre Inc.
Management of product formulas under royalty and licensing agreements.
Defined strategy and business plan for 2 new consumer products and decision making to bring product to market.
Day to day operation of the company.
Finalized the development of a unique and innovative French product for the North American market. Adapted the marketing and sales strategy to fit US customer habits.
Implemented production of the products though toll blending facilities in Texas resulting in a net reduction of 30% in the cost.
Developed and integrated market plans to efficiently position the company brand within targeted markets. Identified strategic partnerships to gain a competitive advantage.
Generated sales in 13 states though a network of dealers and distributors by implementing sales and marketing training and an in-depth hand-on product training. Responsible for hiring the sales force as well as all personnel for the company.
After successfully managed Zefal's product line and distribution network, the company decided to have its own distribution center to be closer to its core customers and develop a more direct approach with key retail chains.
Managed day to day operation of the subsidiary including accounting, auditing, inventory, personnel as well as organize manufacturing in China for the product line sold exclusively at Wal-Mart. Organized shipping from the ground up to over 1200 independent stores and multi sport chains as well as all Wal-Wart distribution center.
In the second year of operation, for the first in company history, 7 items were included by Walmart and sold nationwide as well as in the Canadian market resulting in 2.5 millions in sales. Worked intensively to design planograms for key retail chains like R.E.I and adapting the assortment to fit market needs.
Hired, managed an independent nationwide sales force from the ground up. In the second year, sales to independent retail stores grew 35%.
Executed integrated advertising campaign across multiple media channels.
Created extensive sales and inventory analysis as well as forecasting reporting to company headquarter in France.
Managed an existing group of bicycle and bicycle part distributors throughout the US and Canada. Replaced all non performing distributors after evaluation period.
In the first 3 years, increased the number of distributors by 30% while terminating 25% of the original list resulting in an increase in sales of more than 40% in year 4. Managed all orders from distributors and their deliveries from the French and Chinese manufacturing plants.
Developed and directed strategy for launch of new consumer products based on market studies and focus groups.
Organized, designed all trade shows for the North American and Canadian markets.
Manage the advertising budget mostly directed to the print media. Worked with advertising agencies to design ad campaigns.
Grew customer base from 55 accounts to 95 accounts in my area.
Managed a portfolio of restaurants and retail stores, which generated $985,000 in revenue per year.
Responsibilities included store merchandising, new wine placement and promotion as well as P.O S design.
Managed all wine tastings for my restaurant and retail accounts.
Bilingual English / French with French as mother tongue.
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