president co founder resume example with 17+ years of experience

(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
Professional Summary

Accomplished sales and marketing executive offering 25 years of successful experience. Results driven executive with consistent record of high performance driving sales, improved brand awareness/preference, market share, and revenue. A strategic marketing visionary delivering innovative solutions across enterprises, professional sports leagues, film studios, and brands. Skilled at sourcing and negotiating strategic partnerships, marketing collaborations, and channel/retail marketing partnerships. Superior interpersonal and leadership skills, capable of resolving multiple and complex issues and motivating staff to peak performance.

  • Business Development
  • Channel Development Strategy
  • Channel Marketing
  • C-Level Relationship Management
  • Social Media Strategy
  • Forecasting & Budgeting
  • Multi-Cultural Marketing
  • Sports & Entertainment Marketing
  • Brand Development
  • Monetization
  • Contract Negotiations
  • Product Development & Launch
University of Michigan Ann Arbor, MI, Expected in 1995 MBA : Marketing and Corporate Strategy - GPA :
University of Michigan Ann Arbor, MI, Expected in 1990 BBA : Marketing - GPA :
Work History
Darden Restaurants, Inc. - President & Co-founder
Mankato, MN, 01/2015 - 12/2019
  • Full P&L responsibility for successful launch and scale of this social media publishing company
  • Duties included developing and executing corporate strategy, driving revenue, identifying growth opportunities, and providing world class customer service
  • Developed and successfully executed monetization strategy by consolidating company's social media pages into one lifestyle network offering to advertisers
  • Increased revenue by 95% over 4-year period by launching premium pricing strategy and driving greater customer retention
  • Launched network wide content posting strategy resulting in 70% increase in people reached within 18 months
  • Achieved profitability in year 1 through aggressive cost containment and leveraging crowd sourced and gig economy resources
  • Successfully transformed revenue mix from 100% amplification of client content to 35% amplification and 65% custom content created by Codeblack resulting in increased revenue
  • Generated 10x increase in client accounts over 4-year period through implementation of effective sales and marketing strategies
MAVEN STRATEGIES, INC - President & Founder
City, STATE, 01/2002 - 12/2019
  • Hold P&L responsibility for this boutique strategic marketing and experiential consulting firm
  • Accountable for strategic planning process, corporate vision and strategic direction, growth strategies, business development, revenue generation, along with marketing and branding strategies for clients
  • Successfully diversified customer base from 100% consumer packaged goods companies (CPG) to 70% CPG and 30% other (QSR, entertainment, and financial services)
  • Accelerated new business growth by 150% over 24 months by launching marketing services division offering strategic marketing, advertising, and public relations
  • Increase revenue by 30% by developing new valuation model for sponsorship assets
  • Developed and launched first-of-its-kind pay for performance product placement initiative for songs and music videos. Effort led to 2% sales increase for client's brand
  • Recruited world-class management team that reduced sponsorship and event production cost, resulting in 50% increase in gross margin
  • Initiated plan to build government practice, successfully secured Minority Business Enterprise certification from State of Maryland
  • Conducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies
  • Secured Neiman Marcus as channel partner for newly launched luxury mens wear client, resulting in 65% increased revenue for brand
EVENTS DC - Director of Sales & Sponsorship
City, STATE, 01/2012 - 01/2014
  • Lead sponsorship sales for Sports and Entertainment Division of former Washington, DC Sports and Entertainment Commission
  • Responsible for all aspects of sponsorship including sales, servicing and activation of events ranging from college football games to music festivals
  • Collaborate with sponsors to develop and execute customized and integrated platforms that deliver on specific business goals utilizing event, media, and experiential assets
  • Exceeded sponsorship revenue goal by 50% for AT&T Nation's Football Classic (Classic) by expanding assets available in all sponsorships packages
  • Increased Classic's average revenue per sponsor by 10% through implementation of new pricing strategy
  • Launched sponsor/partner servicing initiative resulting in 100% customer satisfaction
  • Led multi-organizational team in development and execution of strategic sales plan to attract world class sporting events to Washington, DC
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth
DMV WIRELESS, LLC - Managing Partner
City, STATE, 01/2009 - 01/2011
  • Founding and managing partner of official Cricket Wireless dealer
  • Held overall P&L responsibility and led investor fund raising, location selection, lease negotiations, store construction, management hiring, marketing, and inventory management
  • Successfully opened three locations in Washington, DC area on time and 11% under budget
  • Ranked #1 Cricket Wireless dealer in U.S. Mall channel, and ranked top 10 among all dealers nationwide through innovative marketing and promotion strategies
  • Propelled 2 of DMV's locations among top 5 revenue producing stores in Washington, DC area
  • Analyzed and presented financial reports and cost effectiveness to partners and investors
  • Successfully negotiated sale of company's top revenue producing store, and subsequent sale of company

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Resume Overview

School Attended

  • University of Michigan
  • University of Michigan

Job Titles Held:

  • President & Co-founder
  • President & Founder
  • Director of Sales & Sponsorship
  • Managing Partner


  • MBA
  • BBA

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