LiveCareer-Resume

president co founder resume example with 17+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
Montgomery Street, San Francisco, CA 94105
:
Professional Summary

Accomplished sales and marketing executive offering 25 years of successful experience. Results driven executive with consistent record of high performance driving sales, improved brand awareness/preference, market share, and revenue. A strategic marketing visionary delivering innovative solutions across enterprises, professional sports leagues, film studios, and brands. Skilled at sourcing and negotiating strategic partnerships, marketing collaborations, and channel/retail marketing partnerships. Superior interpersonal and leadership skills, capable of resolving multiple and complex issues and motivating staff to peak performance.

Skills
  • Business Development
  • Channel Development Strategy
  • Channel Marketing
  • C-Level Relationship Management
  • Social Media Strategy
  • Forecasting & Budgeting
  • Multi-Cultural Marketing
  • Sports & Entertainment Marketing
  • Brand Development
  • Monetization
  • Contract Negotiations
  • Product Development & Launch
Education
University of Michigan Ann Arbor, MI, Expected in 1995 MBA : Marketing and Corporate Strategy - GPA :
University of Michigan Ann Arbor, MI, Expected in 1990 BBA : Marketing - GPA :
Work History
Darden Restaurants, Inc. - President & Co-founder
Mankato, MN, 01/2015 - 12/2019
  • Full P&L responsibility for successful launch and scale of this social media publishing company
  • Duties included developing and executing corporate strategy, driving revenue, identifying growth opportunities, and providing world class customer service
  • Developed and successfully executed monetization strategy by consolidating company's social media pages into one lifestyle network offering to advertisers
  • Increased revenue by 95% over 4-year period by launching premium pricing strategy and driving greater customer retention
  • Launched network wide content posting strategy resulting in 70% increase in people reached within 18 months
  • Achieved profitability in year 1 through aggressive cost containment and leveraging crowd sourced and gig economy resources
  • Successfully transformed revenue mix from 100% amplification of client content to 35% amplification and 65% custom content created by Codeblack resulting in increased revenue
  • Generated 10x increase in client accounts over 4-year period through implementation of effective sales and marketing strategies
MAVEN STRATEGIES, INC - President & Founder
City, STATE, 01/2002 - 12/2019
  • Hold P&L responsibility for this boutique strategic marketing and experiential consulting firm
  • Accountable for strategic planning process, corporate vision and strategic direction, growth strategies, business development, revenue generation, along with marketing and branding strategies for clients
  • Successfully diversified customer base from 100% consumer packaged goods companies (CPG) to 70% CPG and 30% other (QSR, entertainment, and financial services)
  • Accelerated new business growth by 150% over 24 months by launching marketing services division offering strategic marketing, advertising, and public relations
  • Increase revenue by 30% by developing new valuation model for sponsorship assets
  • Developed and launched first-of-its-kind pay for performance product placement initiative for songs and music videos. Effort led to 2% sales increase for client's brand
  • Recruited world-class management team that reduced sponsorship and event production cost, resulting in 50% increase in gross margin
  • Initiated plan to build government practice, successfully secured Minority Business Enterprise certification from State of Maryland
  • Conducted research on emerging trends within industry and capitalized on finds to develop new products, services and strategies
  • Secured Neiman Marcus as channel partner for newly launched luxury mens wear client, resulting in 65% increased revenue for brand
EVENTS DC - Director of Sales & Sponsorship
City, STATE, 01/2012 - 01/2014
  • Lead sponsorship sales for Sports and Entertainment Division of former Washington, DC Sports and Entertainment Commission
  • Responsible for all aspects of sponsorship including sales, servicing and activation of events ranging from college football games to music festivals
  • Collaborate with sponsors to develop and execute customized and integrated platforms that deliver on specific business goals utilizing event, media, and experiential assets
  • Exceeded sponsorship revenue goal by 50% for AT&T Nation's Football Classic (Classic) by expanding assets available in all sponsorships packages
  • Increased Classic's average revenue per sponsor by 10% through implementation of new pricing strategy
  • Launched sponsor/partner servicing initiative resulting in 100% customer satisfaction
  • Led multi-organizational team in development and execution of strategic sales plan to attract world class sporting events to Washington, DC
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth
DMV WIRELESS, LLC - Managing Partner
City, STATE, 01/2009 - 01/2011
  • Founding and managing partner of official Cricket Wireless dealer
  • Held overall P&L responsibility and led investor fund raising, location selection, lease negotiations, store construction, management hiring, marketing, and inventory management
  • Successfully opened three locations in Washington, DC area on time and 11% under budget
  • Ranked #1 Cricket Wireless dealer in U.S. Mall channel, and ranked top 10 among all dealers nationwide through innovative marketing and promotion strategies
  • Propelled 2 of DMV's locations among top 5 revenue producing stores in Washington, DC area
  • Analyzed and presented financial reports and cost effectiveness to partners and investors
  • Successfully negotiated sale of company's top revenue producing store, and subsequent sale of company

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Resume Overview

School Attended

  • University of Michigan
  • University of Michigan

Job Titles Held:

  • President & Co-founder
  • President & Founder
  • Director of Sales & Sponsorship
  • Managing Partner

Degrees

  • MBA
  • BBA

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