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practice development manager resume example with 14+ years of experience

Jessica Claire
Montgomery Street, San Francisco, CA 94105 609 Johnson Ave., 49204, Tulsa, OK
Home: (555) 432-1000 - Cell: - resumesample@example.com - : - -
Professional Summary

Highly creative, motivated professional with over 12 years of business development, strategic marketing and operations experience. Possesses an innovative mind for developing and integrating critical plans that increase bottom lines. Adept at cultivating new program initiatives from conception to completion in highly pressurized environments. Skilled at managing teams and collaborating with key internal and external stakeholders. Strong ability to communicate concisely with individuals at all levels.

Skills
  • Strategic Marketing / Advertising
  • Digital Marketing
  • Business Development
  • Marketing Automation
  • Brand Management
  • Process Optimization 
  • Physician Engagement
  • Reporting / Analytics
Work History
03/2017 to Current
Practice Development Manager Jams Arbitration, Meditation, And Adr Services Los Angeles, CA,
  • Successfully grew the S. FL territory by marketing to and on-boarding OBGYN practices to the ShiftMD technology platform and implementing its' usage into their workflow 
  • Educates physicians / staff on technology features and product knowledge in order to optimize revenue potential
  • Analyzes monthly performance metrics to identify opportunities for revenue optimization and routinely presents data/findings to key stakeholders
  • Analyzes user behavior to identify opportunities to improve the technology's user interface and work flow within the practice

KEY ACHIEVEMENTS

  • Increased sales revenue by over 400% by acquiring new accounts and optimizing existing app usage
06/2015 to 01/2017
FL Market Manager Marcus Corporation Columbus, OH,
  • Led territory build for bundled payment operations in the FL market overseeing an annual Medicare program size of $285 million
  • Analyzed real-time software data and monthly CMS claims to identify strengths/weaknesses of the program, implement operational changes, improve quality of care and optimize cost
  • Engaged partners' clinical and operational leadership teams to achieve process/behavior change for Medicare recipients' episodes of care
  • Educated hospital executive leadership and key departments (MD, CM, PT, Nursing) on the bundled payment program and its' goals
  • Built post-acute performance networks around episode initiating anchor hospitals

KEY ACHIEVEMENTS

  • Reduced SNF utilization and SNF LOS by over 9 days from Q4 to Q2 resulting in almost $1M in quarterly SNF spend reduction for ACH partner
  • Moved ACH partner's quarterly financial performance positively by over $800k
05/2013 to 05/2015
Corporate Marketing Manager Commonwealth Assisted Living Greensboro, NC,
  • Developed/implemented strategies for local and national sales/marketing initiatives in managed Medicare model
  • Implemented internal processes to create marketing automation for the clinical, sales and operations departments for 36 medical centers across the U.S.
  • Developed/executed production of sales, marketing and clinical collateral across four brands including advertising buys
  • Developed monthly company-wide sales, marketing and patient education campaigns from creative concept to front line execution
  • Developed SOPs and managed the internal communication campaigns from key internal stakeholders to patient-facing employees
  • Established and maintained relationships with vendors, community-based non-profit organizations, and the health plan partner
  • Managed the legal, clinical, and operational vetting processes for collateral, campaigns, events and patient referral programs to comply with company standards, CMS policies and HIPAA regulations

KEY ACHIEVEMENTS:

  • Spearheaded the marketing and launch of 12 healthcare center openings in 2013, resulting in a new patient acquisition rate of up to 50% per opening
  • Achieved the most successful, least expensive campaign launch of the 2013 Medicare AEP, generating a $360,000 increase in new patient acquisition for that center.
09/2010 to 05/2013
Sales and Marketing Director Fertility & Genetics City, STATE,
  • Developed, implemented and managed online marketing campaigns, pay-per-click advertising, google analytics and annual budgeting
  • Constructed a cohesive brand that highlighted online visibility, product positioning and pricing strategies to stand out among local competitors
  • Initiated and led patient education seminars with record attendance, resulting in a 70% capture rate for future appointments
  • Led staff education sessions on customer service improvement techniques resulting in increased new appointment capture rates and patient retention
  • Created B2B and B2C marketing collateral/presentations
  • Managed financial contracts and obligations for all self-pay patients

KEY ACHIEVEMENTS:

  • Drove business expansion by increasing new patient traffic by over 100% 
  • Increased referral patients by 50% by developing relationships with local medical groups
  • Increased overall performed procedures and self-pay contracts by 50%
  • Fostered marketing campaigns resulting in the highest number of IVF cycles performed during a 1-year period in the practice's 20-year history. 
08/2006 to 08/2010
Department Manager / Marketing Nikki Beach Corp. City, STATE,
  • Responsible for marketing, sales, sponsorships and operations for 2 corporate entities
  • Communicated corporate marketing initiatives to regional management staff 
  • Worked with real estate division to organize international trade shows and sales events

KEY ACHIEVEMENTS

  • Brokered large-scale group sales to high-end luxury condo organizations which directly increased customer traffic. 
  • Increased music company profits by identifying creative ways to sell existing inventory
Education
Expected in 2004 to to
Bachelor of Science:
Florida State University - Tallahassee, FL
GPA:

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Resume Overview

School Attended

  • Florida State University

Job Titles Held:

  • Practice Development Manager
  • FL Market Manager
  • Corporate Marketing Manager
  • Sales and Marketing Director
  • Department Manager / Marketing

Degrees

  • Bachelor of Science

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