Decisive Marketing Manager who drives company growth through creative and innovative marketing strategies. Skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing campaigns. Expertise with both online and direct mail marketing campaigns and strategy.
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•Oversee and implement the creation and production of marketing and corporate communications, including advertising and collateral. Marketing collateral such as brochures, photo/video, newsletters and promotional items
•Manage e-communications and strategy, including social media, email marketing and web site content and update
•Develop and implement marketing plans and projects for new and existing programs and services including the development of marketing strategy, promotional plans and market research
•Effectively work as a member of a team to identify client needs and address them with strategic recommendations and services. Led cross-functional 18 member marketing team
•Training, public relations and public speaking skills. Comfortable delivering formal and informal presentations to clients as well as internal team members
•Develop and maintain communications and brand guidelines
•Coordinate event planning such as trade shows and public relations events
•Effective in complex project environments and working with both long-range and short-term business objectives
•Experience with budget development and management
•Owned and operated Witte Cycle, a retail motorcycle shop, for five years. Sold business at a profit
•Established good working relationships with vendors and dealers
•Strong problem solving, team leadership, analytical and interpersonal skills
•Ability to work independently with minimal supervision and work effectively under pressure
•Analyze and track web site and social media usage, SEO, Google Analytics and Google+
•Coordinate and manage IT projects from concept to research, production and delivery
•Capable of multi-tasking, prioritizing and managing time efficiently to meet deadlines
•“Microsoft Certified Professional” in all MS Office, Outlook, Excel, Word, Power Point and Publisher
•Strong knowledge of design software; Adobe Photoshop, Illustrator, InDesign and HTML
•Excellent verbal and written communication skills in both English and Spanish
Microsoft Certified Technology Specialist (Microsoft Certification ID: 6937731)
Information Technology
Network Administration/Information Technology
Honor Society
Adobe Photoshop, design software, English, HTML, Illustrator, Adobe Illustrator, InDesign, Adobe InDesign, MS Access, Microsoft Certified Professional, Microsoft Certified, MS Excel, Excel, MS Office, Outlook, MS PowerPoint, Power Point, MS Project, Publisher, Word, MS Word, Spanish, Visio, written communication skills
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