Experienced business leader with demonstrated strategic planning, problem-solving and team-building abilities. Successful at bringing in and training staff to handle customer and business needs. Loyal and tactful Marketing Manager with experience tracking product line sales and cost. Analyzes and enters sales, expense and new business data to track performance. Promotes top-notch campaign development to drive marketing success. Resourceful Marketing Manager recognized for enhancing corporate marketability through progressive electronic and print marketing tools. Sound understanding of corporate messaging and online tactics to promote campaigns. Detail-oriented approach to cultivating contacts and sample data. Versatile Social Media Manager possessing well-coordinated and data-driven methodologies focused on prospecting solid leads, developing strategies and increasing ROI. Knowledgeable about multiple social platforms and optimizing SEO. Excellent communicator and planner committed to building long-lasting and productive relationships.
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- Set pricing structures according to market analytics and emerging trends.
- Oversaw project execution, phase progress, workmanship and team performance to drive on-time completion of deliverables.
- Promoted business on social media platforms to maximize brand identity and generate revenue.
- Hosted special events to boost brand awareness and increase community engagement.
- Managed sales presentations to promote product and brand benefits.
- Devised business and marketing plans and prepared monthly financial reports.
- Oversaw staff hiring, initiating new training and scheduled processes to streamline operations.
- Analyzed client business needs and assisted in determining appropriate resources and strategies.
- Negotiated with vendors to gain optimal pricing on products resulting in substantial increase in profit margin.
- Developed key customer relationships to increase sales.
- Followed-up with clients after installations to assess quality service and customer satisfaction.
- Identified customer needs to deliver relevant product solutions and promotions and meet target budgets.
- Improved overall customer purchasing experiences to promote steady revenue.
- Answered product questions with up-to-date knowledge of sales and promotions.
- Created and implemented store displays, promoting sales and growth.
- Contacted new and existing customers to outline benefits of products.
- Recruited, hired and trained new hires to optimize profitability.
- Listened to customer needs to identify and recommend best products and services.
- Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
- Prepared and sent proposals to prospective clients.
- Formulated and launched marketing and promotional campaigns to maximize profits.
- Generated monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes to clients.
- Measured profitability of each product line and maintained current and accurate sales forecasts.
- Represented company at local and trade association meetings to promote products.
- Tested and optimized organic and paid acquisition channels and lead generation campaigns.
- Identified, implemented and enhanced marketing strategies by accounting for factors such as organizational objectives, market trends and costs.
- Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
- Processed daily paperwork, balanced register drawers, produced staffing schedules and prepared deposits.
- Strengthened work flow productivity by hiring, managing and developing top talent.
- Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
- Prioritized sanitation, safety and health standards in work areas to meet OSHA requirements.
- Answered product questions with up-to-date knowledge of sales and promotions.
- Generated repeat business by responding to customer concerns with friendly and knowledgeable service.
- Oversaw storewide merchandising benchmarks to maintain operational excellence.
- Corrected operational issues with process improvements.
- Maintained stockroom condition to preserve product quality.
- Coordinated social media and brand marketing to boost store's image and increase sales.
- Enhanced customer satisfaction and store operations through relationship building and daily problem-solving.
- https://www.linkedin.com/in/Jessica-Claire-078060233
- https://twitter.com/degenlando
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Resume Overview
School Attended
- University of Kentucky
Job Titles Held:
- Owner/Operator
- Sales Representative
- Marketing Manager
- Store Manager
Degrees
- MBA
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