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Innovative, talented professional with excellent marketing, customer service and facility oversight skills and more than 15 years of experience. Specialized focus in strategic planning, delivering solutions to global and domestic organizations. A proven leader and top performer with in-depth training and passion for helping businesses build strong client relationships. Successful brand expansion efforts. Recognized by her employers and clients for providing exceptional service. Proficient in monitoring trends and capitalizing on emerging opportunities. Highly effective and comfortable working with people at all levels in organization.
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Lineage Logistics – Lyndhurst, NJ,
- Complete business development/proposals for projects totaling a budget of $2M.
- Plan, oversee and execute all aspects of corporate and private events, impacting more than 3,000 people.
- Build and manage company/client social media profiles and presence, including Facebook, Twitter, Instagram and additional channels.
- Create shareable content appropriate for specific audiences to promote the brand.
- Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
- Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
- Organize and coordinate operations to ensure maximum productivity.
- Represent the company/brand at events, conferences, etc.
- Apply performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Devise, deploy and monitor processes to boost long-term business success and increase profit levels by 40%.
Cb Richard Ellis – Rock Tavern, NY,
- Directed a team of 13 Field Research Photographers (FRP) by assigning their daily directives, training them on new technology, and serving as their direct liaison while they canvass their respective markets.
- Conducted rigorous quality control reviews on all photographs, videos and pertinent data obtained by the FRP before uploading to the CoStar product.
- Responsible for vetting, hiring and training new Field Research staff within the Pacific Northwest territory.
- Designed GIS/mapping grids for each FRP to thoroughly field their market for new inventory.
- Published HD videos to the appropriate product (CoStar, Loopnet, Apartments.com and Apartment Finder) and uploaded more than $540k worth of 3D photos (5,406) to client ads, generating millions of views.
- Streamlined research processes to meet tight deadlines for multiple projects.
- Collaborated with leadership team to identify relevant questions and determine best methods of collection.
Eurofins Scient. – Lafayette, CO,
- Served as a global liaison between GamblingCompliance and more than 900 industry executives.
- Managed new client implementation by facilitating demonstrations, training webinars, and marketing deliverables.
- Increased our US client base from 22 companies to more than 45 in one year (current US revenue total: $956,809).
- Tracked client subscriptions to customize information, tailored to the specific needs of their business.
- Trained new sales hires and analysts to equip them with the necessary tools to succeed.
- Informed customers of additional services offered by company to develop opportunities for sales revenue.
- Collected and logged client feedback about service experience to identify areas for improvement.
Tegna – Phoenix, AZ,
- Led a team of 7 Research Analysts by setting productivity and accuracy goals, engaging in assigned projects, managing workflow, writing performance appraisals and providing extensive training.
- Executed ad hoc research requests from legal, operations, sales and marketing departments, as well as from executive management, to support the company.
- Accurately maintained all information in the CRM database (Salesforce) regarding a company, individual, concept or business plan.
- Analyzed sales forecasts and business trends through Crystal Reports to effectively identify marketable leads.
- Established strategic goals for broad-scale research through acquisition of appropriate funding and program support.
- Established connections with liaisons to industrial and commercial stakeholders, allowing industry trends to inform research and vice versa.
The Pennsylvania State University (PSU) - University Park, PA
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School Attended
- The Pennsylvania State University (PSU)
Job Titles Held:
- Owner/Operator
- Field Research Manager
- Client Relations Manager
- Research Director
Degrees
- Bachelor of Arts
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