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Owner/Marketing Specialist Resume Example

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OWNER/MARKETING SPECIALIST
  • www.ramblinmedia.com
Professional Summary

Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Expertise in strategy development, marketing execution and business development. Excellent communication, networking and negotiation skills.

Skills
  • Business analysis
  • Business Development
  • Contract Management
  • Sales
  • Client Service
  • Partnership development
  • Marketing
  • Consulting
  • Relationship Building
  • Verbal and written communication
Work History
Owner/Marketing Specialist, 09/2019 to Current
Ramblin Media – Mountain Lakes, New Jersey
  • Manages all client interaction.
  • Directs marketing projects at all stages, including conceptual planning, schedule management and final implementation.
  • Established, initiated and optimized business development strategies based on clients targets, product specifications, market data and budget factors.
  • Built, implemented and enhanced local marketing initiatives to maximize outreach and sales for over 12 clients.
  • Used consultative sales approach to listen carefully to client needs and recommend desired products and services.
  • Collaborate with clients to better understand unique needs, developing social media campaigns that would increase brand identity.
  • Helped clients develop websites and social media pages to promote businesses.
  • Utitlize both traditional and digital marketing strategies to maximize opportunities. Negotiate and purchase advertising in both print and digital - trade magazines, journals, google, facebook, instagram on behalf clients.
Director of Catering & Community Outreach, 03/2019 to 01/2020
Sonic Wave Management – Boonton, New Jersey
  • Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
  • Oversaw and enhanced public relations and fundraising programs for 5 rreatuarnt locations.
  • Determined and devised strategic marketing initiatives to reach target audiences.
  • Increased customer satisfaction by resolving Catering Department issues.
  • Led Store Managers & Catering team in delivery of relaunch of catering, resulting in implementing new online ordering system and catering menu..
  • Drove operational improvements which resulted in savings and improved profit margins.
  • Held weekly meetings with [Job title]s to identify techniques to overcome sales obstacles.
  • Collaborated with upper management to implement continuous process improvements and exceed team goals.
  • Held one-on-one meetings with store mangaers to identify selling hurdles and offered insight, including scheduling, promotional events, menu specials, into how best to remedy such issues.
Area Director, 04/2008 to 12/2019
N2 Publishing – Mountain Lakes, New Jersey
  • Made outbound calls to existing customers to upsell advertising packages.
  • Developed strong relationships with advertisers and negotiated pricing following established procedures.
  • Helped customers in determining design and layout of sold and spec ads.
  • Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
  • Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
  • Planned and led [Number] training sessions to promote sales team professional development and sales goal reinforcement.
  • Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
  • Created and presented media and advertising packages to prospective customers.
  • Educated clients on specific marketing strategies to increase client sales and overall promotion effectiveness.
  • Planned client relationship cultivating events to promote growth, resulting in expansion of clientele base by [Number]%.
  • Built strong client relationships and provided high value-adding services, resulting in [Number]% company market share increase.
Director of Business Development, 01/2003 to 12/2008
Nimble Quick – Philadelphia, PA
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Negotiated, prepared and signed contracts with clients.
  • Consistently exceeded quotas through penetration of new accounts.
  • Built and strengthened strategic relationships with vendors, advertising agencies and leading [Industry] partners.
  • Planned and executed events and marketing programs, producing [Number] times goal of qualified leads.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Education
Bachelor of Arts: CommunicationsUniversity of Maryland - College Park, MD
Certifications

Constant Contact Certified Partner

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Resume Overview

Companies Worked For:

  • Ramblin Media
  • Sonic Wave Management
  • N2 Publishing
  • Nimble Quick

School Attended

  • University of Maryland

Job Titles Held:

  • Owner/Marketing Specialist
  • Director of Catering & Community Outreach
  • Area Director
  • Director of Business Development

Degrees

  • Bachelor of Arts : Communications

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