Owner/Marketing Specialist Resume Example
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OWNER/MARKETING SPECIALIST
- www.ramblinmedia.com
Professional Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Expertise in strategy development, marketing execution and business development. Excellent communication, networking and negotiation skills.
Skills
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Work History
Owner/Marketing Specialist, 09/2019 to Current
Aaron's, Inc – Lebanon , TN
Aaron's, Inc – Lebanon , TN
- Manages all client interaction.
- Directs marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Established, initiated and optimized business development strategies based on clients targets, product specifications, market data and budget factors.
- Built, implemented and enhanced local marketing initiatives to maximize outreach and sales for over 12 clients.
- Used consultative sales approach to listen carefully to client needs and recommend desired products and services.
- Collaborate with clients to better understand unique needs, developing social media campaigns that would increase brand identity.
- Helped clients develop websites and social media pages to promote businesses.
- Utitlize both traditional and digital marketing strategies to maximize opportunities. Negotiate and purchase advertising in both print and digital - trade magazines, journals, google, facebook, instagram on behalf clients.
Director of Catering & Community Outreach, 03/2019 to 01/2020
Canndescent – Palm Springs , CA
Canndescent – Palm Springs , CA
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
- Oversaw and enhanced public relations and fundraising programs for 5 rreatuarnt locations.
- Determined and devised strategic marketing initiatives to reach target audiences.
- Increased customer satisfaction by resolving Catering Department issues.
- Led Store Managers & Catering team in delivery of relaunch of catering, resulting in implementing new online ordering system and catering menu..
- Drove operational improvements which resulted in savings and improved profit margins.
- Held weekly meetings with [Job title]s to identify techniques to overcome sales obstacles.
- Collaborated with upper management to implement continuous process improvements and exceed team goals.
- Held one-on-one meetings with store mangaers to identify selling hurdles and offered insight, including scheduling, promotional events, menu specials, into how best to remedy such issues.
Area Director, 04/2008 to 12/2019
N2 Publishing – City , STATE
N2 Publishing – City , STATE
- Made outbound calls to existing customers to upsell advertising packages.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Helped customers in determining design and layout of sold and spec ads.
- Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Planned and led [Number] training sessions to promote sales team professional development and sales goal reinforcement.
- Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
- Created and presented media and advertising packages to prospective customers.
- Educated clients on specific marketing strategies to increase client sales and overall promotion effectiveness.
- Planned client relationship cultivating events to promote growth, resulting in expansion of clientele base by [Number]%.
- Built strong client relationships and provided high value-adding services, resulting in [Number]% company market share increase.
Director of Business Development, 01/2003 to 12/2008
Nimble Quick – City , STATE
Nimble Quick – City , STATE
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Negotiated, prepared and signed contracts with clients.
- Consistently exceeded quotas through penetration of new accounts.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading [Industry] partners.
- Planned and executed events and marketing programs, producing [Number] times goal of qualified leads.
- Developed innovative and targeted collateral to support overall branding objectives.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Education
Bachelor of Arts: CommunicationsUniversity of Maryland - City
Certifications
Constant Contact Certified Partner
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Resume Overview
School Attended
- University of Maryland
Job Titles Held:
- Owner/Marketing Specialist
- Director of Catering & Community Outreach
- Area Director
- Director of Business Development
Degrees
- Bachelor of Arts : Communications
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