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OWNER/ESTHETICIAN Resume Example

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OWNER/ESTHETICIAN
Summary
Innovative, highly motivated sales executive with a consistant history of generating new revenue and exceeding competitive sales goals, with a proven track record for leading profitable projects from start to finish and for building strong relationships with customers.
Accomplishments

•Increased sales from $4 million to 40+ million at Four Paws Products. Introduced new products and established new retail and distributor accounts to achieve superior results. Held quarterly meeting, open houses, and training seminars for Four Paws distributors and retailers across the country to educate them on product knowledge and effective sales techniques. Developed promotional materials and PowerPoint presentations, and served as a role model for new distributors.

•Added a minimum of 2 to 3 new accounts every week at Synergetic Marketing Sales, exceeding sales goals and accumulating over $23,000 a month in sales. Participated in cold calling and prospecting potential clients and hosted marketing events to demonstrate new products.

•Developed and implemented sales and marketing strategies for Faces SkinCare. Train and motivate staff to learn products while building customer loyalty.

Experience
OWNER/ESTHETICIAN
January 2013 to CurrentCompany Name － City, State
  • Increased sales from $4 million to 40+ million at Four Paws Products.
  • Introduced new products and established new retail and distributor accounts to achieve superior results.
  • Held quarterly meeting, open houses, and training seminars for Four Paws distributors and retailers across the country to educate them on product knowledge and effective sales techniques.
  • Developed promotional materials and PowerPoint presentations, and served as a role model for new distributors.
  • Added a minimum of 2 to 3 new accounts every week at Synergetic Marketing Sales, exceeding sales goals and accumulating over $23,000 a month in sales.
  • Participated in cold calling and prospecting potential clients and hosted marketing events to demonstrate new products.
  • Developed and implemented sales and marketing strategies for Faces SkinCare.
  • Train and motivate staff to learn products while building customer loyalty.
  • A modern day spa, infusing 21st century spa and beauty techniques.
  • Train estheticians on new products and co-host hands-on work-shops and in salon education with manufacturer reps to help accelerate business development.
  • Create a team atmosphere and motivate staff to high levels of individual and group performance.
  • Supervise all aspects of inventory, managing a budget and purchasing.
  • Perform a wide range of skin care procedures including facials, makeup application, PCA chemical peels, laser hair removal, photo rejuvenation, Venus Freeze laser, eyelash extensions and facial and body waxing.
  • Apply basic and corrective cosmetics to enhance beauty and camouflage flaws such as acne or melasma.
  • Conduct skin analysis and histology, Fitzpatrick skin typing and global heritage mapping in order to diagnose and treat skin disorders, diseases or anomalies and provide the best treatment protocol.
  • Recommend and sell products to provide clients with skin balance, and control specific skin needs and conditions.
SALES MANAGER
January 2008 to January 2013Company Name － City, State
  • An automated marketing and software development company Establish long-term relationships and consult with small to medium-sized businesses, concentrating on day spas, salons, dermatologists, med spas, and other health and beauty companies, helping develop strategic long-term marketing solutions to drive customer sales.
  • Work with office marketing manager to implement automated technologies that include: referral campaigns, digital coupons, customer loyalty, via our computer kiosk customer check in system.
  • Participated in cold calling and prospecting potential clients, and strategic account visits adding a minimum of 2 new accounts every week, accumulating over $23,000 a month in sales.
  • Consult with sales/marketing manager to develop strategic Internet-based promotional plans, utilizing web design, social media marketing, & search engine optimization (SEO), in order to build a strong web presence.
  • Gather and analyze website statistics and online reviews, to help build online reputation.
  • Required to negotiate and react quickly with regards to business decisions.
REGIONAL SALES MANAGER
January 1997 to January 2006Company Name － City, State
  • This division of Central Garden and Pet is the leading manufacturer of pet products in the US.
  • Oversaw pet brands, Four Paws, TFH, Nylabone, Bio Spot, Wellmark, Mustang & Pet Select.
  • Provided sales direction and achieved goals in sales volume and market share by delivering sales presentation to distributors, store managers, and department heads.
  • Territory included: FL, GA, LA, MS, AL, & SC.
  • Increased sales from $4 million in 1997 to $40+ million in 2006, by introducing new products, building brand loyalty, maintaining and establishing new store retail and distributor accounts, such as: Phillips, Royal, Summit, Publix, K-Mart and Win Dixie.
  • Merchandise products on shelf and displays, to maintain adequate inventory levels, create product flow, product organization, and grow market share of shelf.
  • Provided direct store delivery and setup of Mustang & Pet Select to ensure profit -producing product placement.
  • Worked with distributor sales teams to drive business growth by evaluating specific category performances to set strategic and tactical sales goals.
  • Held quarterly meetings, open houses, and education training seminars with strong participation in all regional and national sales meetings.
  • Created innovative promotional concepts, sales displays, and sales strategies of promotional products.
  • Participated in national and regional trade-shows to maintain and expand company profile, gain new clients and educate clients on products.
Education
L.E. Degree : 2013Brighton Institute of Esthetics － City, State
Esthetics License, State of Michigan - 2013 State of Florida Facial Specialist License : 2014
Certified Laser Technician (Syneron Laser, Aurora-DS, SR, ST, ReFirme & Elos System) Certified Microdermabrasion Technician (Syneron, Libra) Venus Freeze Laser - 2014 Certified Laser Technician PCA Skin - 2014 Certified Advanced Skin Biology, Skin Fundamentals and Advanced PCA Skin Peels Techniques Reese Roberts Beauty Professional - 2014 Certified Individual Eyelash Extension Techniques BePRO - 2014 Certified Airbrush Technician International Dermal Institute/Dermalogica - 2015 International Skin Care Techniques : 2013DSS Laser School － City, State
Associate of Science : Business Marketing, 1989State College of Florida － City, StateBusiness Marketing
Skills
photo, balance, basic, Biology, budget, business development, cold calling, SC, clients, delivery, Libra, direction, inventory levels, inventory, Laser, managing, marketing strategies, marketing, market, marketing manager, Marketing Sales, meetings, office, PowerPoint presentations, Win, producing, profit, promotional materials, purchasing, retail, sales, search engine optimization, seminars, Skin Care, software development, statistics, strategic, Summit, Technician, trade-shows, typing, web design, website, work-shops
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Resume Overview

School Attended

  • Brighton Institute of Esthetics
  • DSS Laser School
  • State College of Florida

Job Titles Held:

  • OWNER/ESTHETICIAN
  • SALES MANAGER
  • REGIONAL SALES MANAGER

Degrees

  • L.E. Degree : 2013
    Esthetics License, State of Michigan - 2013 State of Florida Facial Specialist License : 2014
    Certified Laser Technician (Syneron Laser, Aurora-DS, SR, ST, ReFirme & Elos System) Certified Microdermabrasion Technician (Syneron, Libra) Venus Freeze Laser - 2014 Certified Laser Technician PCA Skin - 2014 Certified Advanced Skin Biology, Skin Fundamentals and Advanced PCA Skin Peels Techniques Reese Roberts Beauty Professional - 2014 Certified Individual Eyelash Extension Techniques BePRO - 2014 Certified Airbrush Technician International Dermal Institute/Dermalogica - 2015 International Skin Care Techniques : 2013
    Associate of Science : Business Marketing , 1989

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