owner digital marketing specialist resume example with 10+ years of experience

(555) 432-1000,
, , 100 Montgomery St. 10th Floor

Team-oriented Social Media Manager & Digital Marketer with 10-year background administering social media accounts for businesses & non-profits. Creative & passionate about the online space with a proven record of success in building Social Media teams, brand awareness, increasing followers and developing skills of team members.

  • Adobe Photoshop & Lightroom
  • Promotional Campaigns
  • Professional Event, Portrait & Commercial Photography
  • Event Marketing & Media Production
  • Copywriting
  • Creative Problem Solving
  • Critical Thinking
  • Strategic Campaign Planning
  • Social Media Copywriting
  • Analytics and Reporting
  • Photo Editing (phone & desktop)
  • Phone Video editing
  • Team Building
  • Event Marketing & Management
  • Market Research
  • SEO Optimization
  • Digital Graphics
  • Logo Creation
  • Registered Nurse
Education and Training
Harding University Searcy, AR Expected in 05/2007 Bachelor of Science : Nursing - GPA :
Bankers Healthcare Group - Owner/Digital Marketing Specialist
Hartford, CT, 01/2022 - Current
  • Partner with church leaders to share the story of their church on social media with the emphasis on reaching their community & building a team from within.
  • Develop and implement strategic social media marketing plans for churches.
  • Guide & coach church leaders through building a social media team.
  • Direct social media and digital marketing strategy and initiatives to promote brand building, guest inclusion, and faith-based beliefs.
  • Craft visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
  • Develop informative resources to share with other church social media managers.
  • Partner with church leaders to share the story of their church with the emphasis on reaching their community & building a team from within.
  • Sharing proven systems & processes to set churches up for success.
The House - Social Media Manager
City, STATE, 02/2019 - 01/2022
  • Served as a volunteer then hired on as part-time staff to manage & lead the social media team.
  • Utilized Instagram and Facebook to promote church culture, vision & values.
  • Head over social media strategy, photography, copy, content & team building.
  • Successfully implemented new strategies during online church covid shift.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, and faith-based beliefs.
  • Implemented event marketing strategies for events while the event was live.
  • Posted encouraging, inviting & creative content on social media.
  • Taught new photographers how to use manual modes on the camera.
  • Trained & empowered team to create & post useful, encouraging & inviting content on social media including photographs.
  • Grew team from 1 leader with a couple of photographers to 4 leaders with 2-3 people under each leader.
  • Promoted content through advertising on specific social media networks to reach the target audience.
  • Created and published quality original content on selected social media networks to communicate the non-profit message.
  • Created a professional look and feel for organization's online presence in social media forums to maximize reach and understanding of the company's services.
  • Designed content editorial calendar to plan marketing campaigns and integrate social media content.
  • Collaborated with the marketing team to coordinate social media advertising campaigns to achieve a unified marketing strategy.
LuLaRoe Melanie Poteat - Fashion Consultant/Owner
City, STATE, 10/2016 - 01/2019
  • Built an online Facebook group community of over 1200 members within 2 years.
  • Maintained engagement in the group by posting fashion-related content, live videos, album sales & more.
  • Setup pop-up boutiques in customer's homes & at events.
  • Managed the entire shopping experience for the client, putting together outfits and providing personalized style tips.
  • Received payments, processed purchases, and issued receipts.
  • Completed outfits and complemented clothing selections with carefully curated accessories.
  • Helped brand awareness by assisting in merchandising and handling display setups.
  • Increased customer base and generated new sales by networking within select groups.
  • Leveraged upselling opportunities on clothing.
  • Performed various administrative duties by checking invoices, preparing special orders, and carefully shipping orders.
  • Created a photo inventory of over 1000 pieces of clothing including flatlays & mannequin style photographs.
  • Generated over $40,000 in sales in 2017.
Melanie Poteat Photography - Professional Photographer/Owner
City, STATE, 10/2010 - 04/2015
  • Collaborated with clients to plan shoots and boost satisfaction with photos.
  • In 2012, performed over 300 photoshoots including babies, families, weddings, etc.
  • In 2013, traveled to Seattle for a photography marketing workshop with a well-known photographer, Sandy Puc.
  • Implemented in-person sales (IPS) strategy to take my session average from $300 per session to $1200/session sales average for the year.
  • Acquired Lightroom & Photoshop skills to crop, manipulate, and perform color balance for final images.
  • Photographed special events, parties, and portraits.
  • Explained price and package details to customers.
  • Improvised photographic methods and techniques.
  • Provided excellent customer service through each step of the customer experience from the first contact to product delivery.
  • Took an SEO course & utilized that knowledge to take my website from ranking on the 16th page to the #3 spot for 'Northwest Arkansas Newborn Photographer.'
  • Created photography course & taught over 50 participants through multiple classes.
  • Planned and obtained original shots using innovative thinking and new techniques.
  • Generated $65,000 in sales in 2013.
  • Facebook page with hundreds of photos can be seen at
Activities and Honors

- Completed Social Media Pro course.

- Member of BNI networking organization for 1 year

- Member of 'Women In Networking in Northwest Arkansas' for 1 year

- Co-Coordinated Dave Ramsey Financial Peace University course 5 times.

- Co-led

- Womens Bible Study leader


Additional Information
  • Passionate & Driven

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

Your data is safe with us

Any information uploaded, such as a resume, or input by the user is owned solely by the user, not LiveCareer. For further information, please visit our Terms of Use.

Resume Overview

School Attended

  • Harding University

Job Titles Held:

  • Owner/Digital Marketing Specialist
  • Social Media Manager
  • Fashion Consultant/Owner
  • Professional Photographer/Owner


  • Bachelor of Science

By clicking Customize This Resume, you agree to our Terms of Use and Privacy Policy

*As seen in:As seen in: