I bring a highly unique combination of left and right brain attributes- extremely organized and highly creative at the same time. I have worked in a variety of roles from large corporation to small start up business allowing me to touch every aspect of business. Having worked in a large corporation and then developing my own small product business, I have a unique window into every aspect of running a business. I am excited and motivated to work in a collaborative setting after years of running a small business solo.
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MARKETING & SALES
Roles and Responsibilities
-Managed and directed the development of company brand identity, website design, social media presence, online ads, and printed collateral.
-Organize, manage, art direct & style all product photoshoots.
-Collaborate with photographer to develop consistent, on-brand imagery.
-Present products at sales events and tradeshows for increased brand awareness.
Outcomes
-Grew wholesale and hospitality accounts from 0 to 74 accounts across 60 cities, including international accounts in Tokyo, Seoul & Paris.
-Developed direct sales stream through in-person events and online presence.
PRODUCTION
Roles and Responsibilities
-Design and development of all NPG brand products- including tabletop linens, global vintage textile pillow collections, and various children's products.
-Oversee all aspects of product execution, including progress of each phase, quality of workmanship and product deliverable timelines.
Outcomes
-Successfully outsourced production to a local Portland manufacturer, Spooltown.
-Developed "Gathered Goods" brand and established mutually beneficial trade relationships with international artisans in Mexico, India, Africa & Afghanistan.
-Successfully negotiated contracts with key suppliers, Telio & Cie and Guterman, establishing favorable, competitive pricing for primary raw goods.
ADMINISTRATIVE
Roles and Responsibilities
-Research, resource and develop purchasing accounts for all raw materials.
-Oversee assistants, sewers and social media manager.
-Manage backend of web shop on Shopify.
-Manage outsourced bookkeeping, accounting and IT.
PHOTO PRODUCTION
Roles and Responsibilities
-Managed $1.2 M annual budget and participated in all annual budget development meetings.
-Mentored freelance artists (wardrobe, hair & makeup, etc) on quality standards and improvements.
-Produced and managed all photoshoots for on-figure product page photography and lay-down marketing photography for web (approximately 1500 on-figure assets & 200 lay-downassets per quarter. Produced in-house brand projects and website video clips (1 per quarter).
-Organized and managed seasonal casting for women's, men's, women's body, and maternity photo shoots.
-Maintained estimate sheets for 10 photo shoots per quarter with estimated and actual data for each shoot..
-Maintained weekly metrics for photography shot counts.
-Collaborated with cross functional teams including: in-house studio manager, account manager, assistant account manager, digital artist team, planning & merchandising to complete projects on tight deadlines.
-Hired and managed a freelance team of 15 including art directors, stylists, assistant stylists, hair & makeup artists, and caterers.
Outcomes
-Negotiated model rates & fees down 50% for all on-figure photography.
-Successfully resolved a range of complex artistic development issues for both freelance artists and staff team members.
-Consistently met demanding schedules and deadlines for photography and video projects.
-Successfully met the financial team's mandate to increase daily shot count by 57%, significantly decreasing cost per shot.
ART DIRECTION
Roles and Responsibilities
-Art directed product page on-figure shoots.
-Interpreted and represented brand aesthetic through the art direction of online catalog product pages.
Outcomes
-Established consistent visual direction for website product pages.
Roles and Responsibilities
-Co-authored business plan with owner, David Fredrickson.
-Managed and maintained AP/AR, budgeting and cash flow.
-Developed and maintained marketing assets including printed and web-based portfolios.
-Generated marketing leads and initialed early business development activities.
-Wrote professional business correspondence.
Outcomes
-Reduced financial discrepancies by moving financial record keeping from hand kept documents to Quickbooks.
-Assisted in the establishment of a successful, 22 year design and fabrication business.
Roles and responsibilities
-Shopped all wardrobe and fitted models for on-figure photo shoots for print and commercial projects according to art director's specifications.
-Coordinated with hair and makeup teams to verify models maintained consistent, specific image during events.
-Employed on-trend shoes, jewelry, headwear and other accessories to complement designer outfits.
-Maintained acute awareness of current fashion trends.
-Cultivated and maintained relationships with local prop and wardrobe houses.
-Kept meticulous organization of all clothing and accessories used for commercials and photo shoots.
-Remained composed, positive and professional during long shoot days.
Outcomes
-Meticulously followed client guidelines to ensure brand consistency across campaigns and marketing programs.
-Fostered productive, professional working relationships with fellow artists, craftspeople, vendors and media representatives.
-Contributed creative ideas during strategic and conceptual brainstorming sessions.
-Consistently adhered to all internal delivery schedules.
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Companies Worked For:
School Attended
Job Titles Held:
Degrees
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