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Owner/Creative Director Resume Example

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OWNER/CREATIVE DIRECTOR
Professional Summary

Multi-tasking Manager well-known for creating positive workplace culture and high-performing teams. Demonstrated Product or Service expertise, including competitive offerings, pricing and market positioning.

Skills
  • Public and Media Relations
  • Marketing and advertising
  • Brand development
  • Corporate Communications
  • Team Management
  • Client communication
  • Market Positioning
  • Communications strategies
  • Corporate identity branding
  • Website management
  • Trade show representation
  • Copywriting and editing
Work History
Owner/Creative Director Company Name - City, State02/2017 - Current
  • Developed strategic communication and marketing plans.
  • Preserved branding standards of assigned accounts.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Presented clients with unique copy options based on overall marketing objectives.
  • Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of quality deliverables.
  • Ghostwrote articles for different clients and agencies in Type and Type industries, incorporating relevant SEO terms and interlinking.
  • Created concise, eye-catching headlines and copy on Type and Type topics.
Marketing Specialist & Public Information Officer Company Name - City, State05/2007 - 02/2017
  • Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Optimized advertising efforts by developing content for media relations, corporate communications and Type posts.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
  • Developed and promoted corporate brand, images and identity to media and public.
  • Worked closely with couples to meet wedding goals, maintain deadlines and resolve complaints or service issues.
  • Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
Brand & Creative Manager Company Name - City, State02/2001 - 05/2007
  • Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
  • Coached executives on key talking points and communication strategies for different audiences.
  • Devised and executed integrated, online and direct marketing campaigns.
  • Worked with public relations team to launch and update company social media profiles, website and blog.
  • Revitalized employee communications to better convey important information and boost morale.
  • Revamped online and print materials in collaboration with graphic designers, photographers and printers.
  • Reviewed and approved all imagery and text to keep all communications in line with brand ideals.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of Type products.
  • Drove marketing efforts by orchestrating Type and Type advertising campaigns.
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
  • Worked with marketing teams to create, deploy and optimize effective campaigns for Industry clients.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
Community Relations SpecialistCompany Name - City, State10/1997 - 01/2001
  • Helped plan and execute private, company and client events.
  • Wrote and distributed press releases for company and clients.
  • Secured media coverage for clients, company and specific campaigns.
  • Developed team communications and information for Type meetings.
Education
Graduate Work in English Instruction California State University, Sacramento - City
Graduate Program, Public AdministrationCalifornia State University - East Bay - City, State
Bachelor of Arts: EnglishCalifornia State University - East Bay - City, State
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Resume Overview

School Attended

  • California State University, Sacramento
  • California State University - East Bay

Job Titles Held:

  • Owner/Creative Director
  • Marketing Specialist & Public Information Officer
  • Brand & Creative Manager
  • Community Relations Specialist

Degrees

  • Graduate Work in English Instruction
    Graduate Program, Public Administration
    Bachelor of Arts : English

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