Owner/Creative Director Resume Example
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OWNER/CREATIVE DIRECTOR
Professional Summary
Multi-tasking Manager well-known for creating positive workplace culture and high-performing teams. Demonstrated Product or Service expertise, including competitive offerings, pricing and market positioning.
Skills
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Work History
Owner/Creative Director Centene Corporation - AZ, State02/2017 - Current
- Developed strategic communication and marketing plans.
- Preserved branding standards of assigned accounts.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Produced original, creative content for promotional advertisements and marketing materials.
- Presented clients with unique copy options based on overall marketing objectives.
- Collaborated with creative director and copywriting team in completing all phases of client projects from planning to on-time completion of quality deliverables.
- Ghostwrote articles for different clients and agencies in Type and Type industries, incorporating relevant SEO terms and interlinking.
- Created concise, eye-catching headlines and copy on Type and Type topics.
Marketing Specialist & Public Information Officer Marshall Medical Center - City , STATE05/2007 - 02/2017
- Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
- Identified appropriate marketing channels and target customers for campaigns.
- Optimized advertising efforts by developing content for media relations, corporate communications and Type posts.
- Wrote engaging and successful marketing, advertising and website copy.
- Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
- Developed and promoted corporate brand, images and identity to media and public.
- Worked closely with couples to meet wedding goals, maintain deadlines and resolve complaints or service issues.
- Managed administrative logistics of events planning,including contract signing, fee collection, event booking and event promotions.
Brand & Creative Manager VSPGlobal - City , STATE02/2001 - 05/2007
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Coached executives on key talking points and communication strategies for different audiences.
- Devised and executed integrated, online and direct marketing campaigns.
- Worked with public relations team to launch and update company social media profiles, website and blog.
- Revitalized employee communications to better convey important information and boost morale.
- Revamped online and print materials in collaboration with graphic designers, photographers and printers.
- Reviewed and approved all imagery and text to keep all communications in line with brand ideals.
- Developed innovative and targeted collateral to support overall branding objectives.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of Type products.
- Drove marketing efforts by orchestrating Type and Type advertising campaigns.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Worked with marketing teams to create, deploy and optimize effective campaigns for Industry clients.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
Community Relations SpecialistNew United Motor Manufacturing, Inc. - City , STATE10/1997 - 01/2001
- Helped plan and execute private, company and client events.
- Wrote and distributed press releases for company and clients.
- Secured media coverage for clients, company and specific campaigns.
- Developed team communications and information for Type meetings.
Education
Graduate Work in English Instruction California State University, Sacramento - City
Graduate Program, Public AdministrationCalifornia State University - East Bay - City, State
Bachelor of Arts: EnglishCalifornia State University - East Bay - City, State
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Resume Strength
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- Measurable results
Resume Overview
School Attended
- California State University, Sacramento
- California State University - East Bay
Job Titles Held:
- Owner/Creative Director
- Marketing Specialist & Public Information Officer
- Brand & Creative Manager
- Community Relations Specialist
Degrees
- Graduate Work in English Instruction
Graduate Program, Public Administration
Bachelor of Arts : English
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