Owner/CEO Resume Example Mceachern Agency

OWNER/CEO

Summary

Self-motivated professional successful in seizing viable opportunities for expansion and innovation in Marketing industry. Offering a 12-year background in increasing profits, reducing costs, and transforming customer service standards through market research and network relationships. Experienced in leading and supervising team of 30 employees. Astute Business Owner with 12 years of experience in operations management, competitive analysis, and financial management. Talented in capitalizing on new trends and technologies to boost business initiatives and reach sales objectives.

Skills

Marketing & Pricing Strategies
Campaign Focus Group
New Product Launch
Digital Marketing
Branding
Corporate Communications
Finance

Fundraising
Market Research
Media Relations
Policy
Public relations
Sales
MS Office

Experience

Owner/CEO | 06/2007 to 03/2020McEachern Agency - Glen Burnie, MD

Manage corporate marketing and communications functions.
Direct brand management, PR, media relations, corporate positioning, product launches, advertising, and sales.
Leadership, development, and execution of highly successful marketing, advertising and public relations campaign for clients, which generated immediate positive ROI for all clients.
Developed management system for executing advertising campaigns, which decreased hours utilized and increased profits per campaign.
Ran the day-to-day operations of political campaigns, hired and managed a full staff, coordinated and implemented fundraising operations, and created and managed campaign budgets.
Leveraged strengths in cost-effective marketing management and vendor negotiations to end each campaign an average of 20% under budget (without compromising business growth goals).
Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
Managed day-to-day business operations, including accounting, finance, HR, marketing and public relations.
Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
Applied human resources expertise to optimize hiring, training and performance.
Managed key accounts, including developing sales presentations and promotion initiatives to drive product sales and increase brand awareness.
Conducted target market research to scope out industry competition and identify advantageous trends.

Executive Assistant | 01/2008 to 06/2018SOUTH CAROLINA HOUSE OF REPRESENTATIVES - Columbia, SC

Act as the liaison for the Representative with staff, the public, and members of the House of Representatives
Prepares Schedules, events, itineraries, and not limited to monthly projected activities
Coordinates radio and television interviews, public appearances, photo opportunities with constituents (If Representative was not available I would do all interviews and photo sessions)
Briefed Representative of all information pertaining to upcoming events, travel, and activities
Monitors and maintains incoming phone calls, text messages, emails, and responds when requested
Responsible for fundraising, campaign material, and community sponsored events Train interns and other office staff
Maintain financial records.
Handled logistics, catering, agendas and travel arrangements for meeting and event planning for legislators, community constituents, and general assembly personnel
Drafted invoices, reports and proposals using QuickBooks.
Coordinated meeting and event logistics for senior management, including executives and board of directors.

Marketing Director | 06/2007 to 04/2018McEachern Realty - Columbia, SC

Create, budget and organize marketing plans that include pricing strategies, balancing company objectives and resident satisfaction
Design marketing campaigns Manage brand awareness and strategies; initiate market research studies and analyze their findings
Formulate, direct and coordinate marketing activities and policies to promote the property
Manage and audit all promotional material and social media sites
Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
Compiled product, market and customer data to forecast accurate sales and profit projections.
Created innovative strategies to drive customer engagement.
Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.

Education and Training

Lander University - - Greenwood, SC | Bachelor of ScienceBusiness Administration, Marketing/Management, 2006

Spartanburg Methodist College - - Spartanburg, SC | Associate of ArtsComputer Science, 2004

Activities and Honors

Member of Kappa Alpha Psi Fraternity

Brand Ambassador

Owner of iHoop Training Basketball (Nike)

Certified Strength and Conditioning coach

Former professional basketball player

10 Years as a successful high school coach

CPR and First Aid Certified

Accomplishments

Help raise over 10 million dollars in campaign funds in political campaigns ranging from School Board to Presidential
Managed over 33 political campaigns (State and Federal level)
Aided in the marketing efforts with AT&T's national multimillion dollar “It can wait” campaign
Developed and managed fundraising events in over 5 different states producing over 10 million dollars in economic impact.

Resume Overview

Companies Worked For:

McEachern Agency
SOUTH CAROLINA HOUSE OF REPRESENTATIVES
McEachern Realty

School Attended

Lander University
Spartanburg Methodist College

Job Titles Held:

Owner/CEO
Executive Assistant
Marketing Director

Degrees

Lander University - Greenwood, SC | Bachelor of Science
Spartanburg Methodist College - Spartanburg, SC | Associate of Arts

Owner/CEO Resume Example

Resume Score: 80%

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