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Owner/CEO Resume Example

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OWNER/CEO
Summary

Self-motivated professional successful in seizing viable opportunities for expansion and innovation in Marketing industry. Offering a 12-year background in increasing profits, reducing costs, and transforming customer service standards through market research and network relationships. Experienced in leading and supervising team of 30 employees. Astute Business Owner with 12 years of experience in operations management, competitive analysis, and financial management. Talented in capitalizing on new trends and technologies to boost business initiatives and reach sales objectives.

Skills
  • Marketing & Pricing Strategies
  • Campaign Focus Group
  • New Product Launch
  • Digital Marketing
  • Branding
  • Corporate Communications
  • Finance
  • Fundraising
  • Market Research
  • Media Relations
  • Policy
  • Public relations
  • Sales
  • MS Office
Experience
Owner/CEO | 06/2007 to 03/2020McEachern Agency - Glen Burnie, MD
  • Manage corporate marketing and communications functions.
  • Direct brand management, PR, media relations, corporate positioning, product launches, advertising, and sales.
  • Leadership, development, and execution of highly successful marketing, advertising and public relations campaign for clients, which generated immediate positive ROI for all clients.
  • Developed management system for executing advertising campaigns, which decreased hours utilized and increased profits per campaign.
  • Ran the day-to-day operations of political campaigns, hired and managed a full staff, coordinated and implemented fundraising operations, and created and managed campaign budgets.
  • Leveraged strengths in cost-effective marketing management and vendor negotiations to end each campaign an average of 20% under budget (without compromising business growth goals).
  • Established and administered annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives.
  • Managed day-to-day business operations, including accounting, finance, HR, marketing and public relations.
  • Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
  • Applied human resources expertise to optimize hiring, training and performance.
  • Managed key accounts, including developing sales presentations and promotion initiatives to drive product sales and increase brand awareness.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
Executive Assistant | 01/2008 to 06/2018SOUTH CAROLINA HOUSE OF REPRESENTATIVES - Columbia, SC
  • Act as the liaison for the Representative with staff, the public, and members of the House of Representatives
  • Prepares Schedules, events, itineraries, and not limited to monthly projected activities
  • Coordinates radio and television interviews, public appearances, photo opportunities with constituents (If Representative was not available I would do all interviews and photo sessions)
  • Briefed Representative of all information pertaining to upcoming events, travel, and activities
  • Monitors and maintains incoming phone calls, text messages, emails, and responds when requested
  • Responsible for fundraising, campaign material, and community sponsored events Train interns and other office staff
  • Maintain financial records.
  • Handled logistics, catering, agendas and travel arrangements for meeting and event planning for legislators, community constituents, and general assembly personnel
  • Drafted invoices, reports and proposals using QuickBooks.
  • Coordinated meeting and event logistics for senior management, including executives and board of directors.
Marketing Director | 06/2007 to 04/2018McEachern Realty - Columbia, SC
  • Create, budget and organize marketing plans that include pricing strategies, balancing company objectives and resident satisfaction
  • Design marketing campaigns Manage brand awareness and strategies; initiate market research studies and analyze their findings
  • Formulate, direct and coordinate marketing activities and policies to promote the property
  • Manage and audit all promotional material and social media sites
  • Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
  • Compiled product, market and customer data to forecast accurate sales and profit projections.
  • Created innovative strategies to drive customer engagement.
  • Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
Education and Training
Lander University - - Greenwood, SC | Bachelor of ScienceBusiness Administration, Marketing/Management, 2006
Spartanburg Methodist College - - Spartanburg, SC | Associate of ArtsComputer Science, 2004
Activities and Honors
  • Member of Kappa Alpha Psi Fraternity
  • Brand Ambassador
  • Owner of iHoop Training Basketball (Nike)
  • Certified Strength and Conditioning coach
  • Former professional basketball player
  • 10 Years as a successful high school coach
  • CPR and First Aid Certified
  • Accomplishments
    • Help raise over 10 million dollars in campaign funds in political campaigns ranging from School Board to Presidential
    • Managed over 33 political campaigns (State and Federal level)
    • Aided in the marketing efforts with AT&T's national multimillion dollar “It can wait” campaign
    • Developed and managed fundraising events in over 5 different states producing over 10 million dollars in economic impact.
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    Resume Overview

    Companies Worked For:

    • McEachern Agency
    • SOUTH CAROLINA HOUSE OF REPRESENTATIVES
    • McEachern Realty

    School Attended

    • Lander University
    • Spartanburg Methodist College

    Job Titles Held:

    • Owner/CEO
    • Executive Assistant
    • Marketing Director

    Degrees

    • Lander University - Greenwood, SC | Bachelor of Science
      Spartanburg Methodist College - Spartanburg, SC | Associate of Arts

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