Dynamic, results-driven sales strategist with a 15 year record of achievement and demonstrated success driving multi-million dollar revenue growth while providing visionary sales leadership in highly competitive markets. Solid track record securing key clients and increasing product distribution to grow market share. Dedicated to building new business, securing customer loyalty, and creating strong relationships with external business partners. Exceptionally motivated at business prospect research, product creation, product promotion, and account expansion in the retail market.
Owner and Creator01/2013 to CurrentThe Workout ParfaitAtlanta, GAStarted a yogurt company in 2013 called "The Workout Parfait." I developed a recipe for Non-Dairy, Gluten-Free yogurt that is High Protein, Low-Fat, and comprised of 4 different Live Cultures to aid in digestion. Created and manufactured my own packaging for the product. Direct sales and business development functions, including new product roll out, relationship development with companies, and contract negotiations. manage P&L and budget responsibilities. Marketing the product throughout the U.S. Delivering 150 quarts a week and 95% of orders are from returning customers.
Owner and Creator10/2010 to 03/2015HEALTH EXPRESSAtlanta, GADeveloped the concept of catering sandwiches and salads to all the hair salons in the Buckhead area. Based on demographic research and marketing trends, I devised a menu of 7 different lunches that focused on healthy eating. Created eye catching packaging, as well as labels. Developed ongoing relationships with 25 different hair salons in a 5 mile radius. Managed delivery schedules, oversaw all vendor orders, and budget requirements for the sales and operations of the catering company. Trained and managed a staff of 10 employees. Exceeded monthly sales by 25% every year. Sold the business in 2015 for a $200,000 dollar profit.
Giorgio Armani Buyer for Ladies Sportswear08/1996 to 04/2002Saks Fifth Avenue Atlanta, GATraveled to New York Market, with a yearly budget of 3 million dollars to purchase ladies ready to wear for the Atlanta market. Coordinated and conducted seasonal trunk shows with a 35% increase in orders each show for 6 years. Increased revenue in the Giorgio Armani department from 3 million dollars to 5 million dollars within the first 2 years of becoming the buyer. Developed volume/profitability goals for 20 sales associates, along with creating incentives for each sales associate who sold the most volume and dollar amount. Maintained open lines of communication between corporate Saks and Armani Company.
Sales Associate Designer Sportswear08/1994 to 04/2002Saks Fifth AvenueAtlanta, GADeveloped a clientele base of 200 high end repeat customers within 3 months of starting position. Generated sales in excess of $1 million dollars, within the first year, and exceeded targeted sales goals by 35%. Promoted within 2 years to Giorgio Armani Buyer for the Atlanta store.
Owner11/1989 to 06/1994Oxford Espresso CafeAtlanta, GADeveloped the unique concept of a cafe inside of a bookstore, serving gourmet sandwiches, salads, desserts and coffees. Profited from the first day of business. Sales volume of $135,000 dollars within the 2 year of business. Negotiated contracts with different food services to maintain a 7% food cost. Developed a complete training program for a staff of 20 employees. Voted Best Barista Maker in Creative Loafing 1989.
Owner and Designer09/1986 to 08/1989To Dye ForAtlanta, GADesigned and produced screen printed boxer shorts and t shirts. Within the first year, opened retail establishments in Atlanta, New Orleans, and Orlando, Florida. Negotiated lease agreements with 3 different retail companies. Created monthly displays to market special events taking place in each city. Managed a sales staff of 30 in three different cities in the southern region. Planned and budgeted product production to maintain a double plus two profit. Managed and produced $100,000 worth of inventory at each location. In addition, sold wholesale to 30 other retail stores throughout the United States. Designed and produced shorts for Six Flags, Whitewater Parks, and Time Warner. Successfully ran all aspects of a One Million Dollar Company while attending college.
