Highly creative Senior Marketing Executive with extensive practical marketing and business development experience. Exemplary communication skills and marketing savvy. Uncanny ability to know what is needed; whether it is a product, service or process improvement. Combination of Business-to-Business and Business-to-Consumer marketing and sales background.
Specialized marketing and sales consulting company focused on new product development and business development for small and mid-sized companies. Achievements: •Sold over $500k of new projects in a 3 month period for a market research company - trained sales personnel and automated efficient selling procedures •Increased revenue of a Retailer over 300% through the introduction of new products and marketing programs •Developed new syndicated products for a market research supplier •Helped developed and launch a successful sports training/marketing company •Designed and marketed an innovative sporting goods product for a startup company
Business Unit Manager - Annual Revenue in excess of $20mm. Led a team of project directors and support staff (over 20 people). Sold/managed quantitative and qualitative research projects. Achievements: •Sold over $5mm annually of new business with profitability and growth each year •Developed a cutting-edge syndicated customer satisfaction product •Sold companies largest customer satisfaction project – over $6mm
Expanded the business of a leading Promotion Marketing Agency, while developing my strategic and creative capabilities working on exciting promotions for the Entertainment and Consumer Goods markets. Achievements: •Annual sales in excess of $2mm
Successfully sold high level “think tank” marketing and consulting services for a boutique consulting company that specialized in brand consulting. Achievements: •Annual sales between $2-4mm - IT, Telecom, Packaged Goods, Wine & Spirit, etc. •Started a new product consulting division working with top packaged goods companies (Pepsi, Cadbury, etc.) – extensive new product development work •Developed fundamental knowledge of computer forecasting via modeling and simulation – sold over $2mm of choice modeling software
Directed marketing and sales for a leading market research company that specialized in providing syndicated marketing information to consumer product companies (Panasonic, Sony, Heublein, etc.). Achievements: •Sold over $20mm of marketing research services – top sales person each year •Created, developed and marketed the top syndicated sales information service for the pet products industry – over $25mm of revenue generated •Sold the largest research project in company history—over $5mm to one of the largest restaurant operators
Sold/marketed research services to senior executives while managing a team of account executives and support staff. Achievements: •Over $30mm of research services over a 9-year period •Built a self-contained operating unit from scratch—over $5mm in sales annually •Learned all facets of the business, starting as an account executive, then promoted to sales manager, then vice president of marketing
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