Skilled communications, marketing professional. Background in PR, writing, marketing, sales and customer service in sports, newspaper and advertising industries.
New customer acquisition
Employee training and development
Instrumental in acquiring Family Dollar's Grand Opening advertising business for Your Event Source netting the company an average of $1.3 million a year for four years. Customer service was he client's main need.
Building Ready Set Go Marketing, LLC with more than $100,000 in sales in six months during 2015. Clients include Bojangles and SportClips.
Completed two Marine Corps Marathons in Washington,
D.C. and will run my third in October, 2016.
Serve as an official scorer for the Charlotte Knights
Triple A baseball team and radio color
analyst for Winthrop men's basketball
Raised more than $20,000 for the National MS Society through
the organization's Bike MS events. Four times ranked as Top Banana (Top 20 fund raiser out of more than 2,000 participants).
Triggered the Charlotte Knights' Triple A baseball club's top attendance total
(429,132 fans in 1993) while the team played in Fort Mill by developing strong relationships with
local media outlets and pitching story ideas.
Wrote and designed the Knights' first-ever media guide
Led AirMaxx Advertising, Inc. to more than $350,000 in annual sales by
providing excellent customer service. Clients included Chevron, SportClips, Eye
Care Centers of America, Verizon Wireless, La-Z-Boy.
Covered the Winthrop men's basketball team for The Herald newspaper during the team's final NCAA Tournament appearance (The First Four in
Dayton, Ohio, 2010).
Covered Winthrop men's soccer team into the 2008 (William
and Mary) and 2009 (Duke) NCAA College Cup. First Herald reporter to follow the
team from start to finish.
Covered the Winthrop women's basketball team into the 2009
NIT at Georgetown. First Herald reporter to follow the team as a beat writer.
Owner07/2016 to CurrentReady Set Go Marketing, LLCRock Hill, SCSell, rent and install promotional advertising to retail clients. Primarily focused on working with brick-and-mortar retailers that are added locations. Provide inflatable advertisements, pennants, banners and flags. Also serve as a subcontracted installer for other like-companies. Added two national clients and developed four subcontractor relationships.
Manager08/2012 to 12/2014Your Event SourcePineville, NCBrought inflatable advertising expertise to a company with interactive inflatable rental focus. Coordinated a working relationship between Your Event Source and the national-leader in the inflatable advertising business enabling both companies to secure the $1.3 million/year Family Dollar account.
Owner08/1999 to 03/2007AirMaxx Advertising, IncRock Hill, SCResearched market competitors and industry trends to identify potential new products and services. Established and maintained 12 business accounts. Determined staffing requirements and interviewed, hired and trained new employees.
Director of Media Relations11/1991 to 09/1999Charlotte KnightsFort Mill, SCEstablished and maintained cooperative relationships with media representatives in and around Charlotte. Organized public player appearances to increase product awareness. Planned and organized media and other special events.
Sports writer11/1986 to CurrentThe HeraldRock Hill, SCWrite assigned articles on high school and college sports. Write game previews, game stories and feature articles
Bachelor of Arts: Journalism1992Winthrop UniversityRock Hill, SC, USA