Manage corporate marketing and communications functions, overseeing a 10 million budget and 8 member team. Direct brand management, public relations, media relations, corporate positioning, product launches, advertising, sales collateral and marketing for the developmental projects.
Market launch of 20 new developmental projects in form of purpose built state of the art campuses.
Identified opportunities, researched new product possibilities, collaborated with developmental team and created campaigns.
Develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
Develop and lead a marketing team that will develop and execute new concepts, business models and channels.
Manage an effective, efficient and productive Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed.
Ensure effective team communication throughout the marketing department through the application of suitable reporting systems and structures and the identification and provision of appropriate training.
Financial management of the marketing program including budget planning, resource allocation and preparation of quarterly reports. Planning and execution of communication campaigns for all courses (advertising, direct mailing, CRM) a year in advance to facilitate lead in times of prospective students.
Planning the allocation of the annual marketing budget to cover all aspects of the marketing plan that year.
Plan marketing and branding objectives
Expand product solutions and offerings. Prepare marketing strategies alongside other company executives and staff.
Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback. Prepare and adhere to budgets.
Oversee creation and delivery of press releases, advertisements, and other marketing materials.
Design print ads and publications. Ensure brand messages are consistent.
Gather and analyze customer insight. Nurture and enrich all external perceptions of the company and growth of market share.
Engage consumers on social media