I am an ambitious individual looking to further my career in Digital Marketing. I am innovative with great experience in many different e-marketing fields including website management, Social Media, SEO and SEM, content creation, community management, Online PR, etc.
My creativity assists me in numerous facets of my job, such as generating innovative strategies into online marketing and sales plans, and creating engaging content for users. I am imaginative, dedicated, hard-working and my employers have seen proven leadership strengths in my ability to manage multiple responsibilities in a fast-paced environment.
Remuneration - R19,000 CTC
As the head of the Online Marketing department for Cathay Pacific Airways ZA I am tasked with developing and implementing online sales and marketing strategies for the brand. These include:
I am in constant communication with our team in Hong Kong and Johannesburg to identify the most effective ways in which we can promote our products and flights.
Some of these include:
SEO
My SEO strategy for Cathay Pacific is to implement the most relevant and quality scoring keywords within the web content. I do this by employing appropriate alt-tags, meta descriptions, page titles, URLs and utilizing Google Adwords Keyword Planner to identify South African travellers search results. I also apply link building both on the site and offline through homepage banners and CTAs, Facebook and Twitter, Google Ads and the Email Newsletters.
Social Media
I have been praised by my managers and the head office in Hong Kong for the progress of Cathay Pacific's Twitter and Facebook page. I thoroughly enjoy using Social Media to interact and share with fans, as well as gain insights into what users are engaging with and how well each post does.
Each week I do both a tactical and fun post to ensure our Facebook Edgerank is high and that we keep fans interacting with the brand. I'll ask questions such as “Where would you like to travel?”, “What has been your favourite destination?” and then follow that with a tactical post relevant to the response received.
When I started at Cathay we only had 6,244 fans. We now have over 10,000 and still growing.
Analytics
Coremetrics is a provider of digital marketing optimization solutions and web analytics. By utilizing this tool I am able to see what destinations are top browsed, top booked and how each promotion has performed. I am also able to see where users are navigating from; whether it from Facebook or other off site portals; which gives me insight into developing, coordinating and implementing future strategies in order to keep users engaged and persuade more users to purchase.
I utilize this tool as well as Hootsuite and Facebook Insights to report to my superior on a monthly basis and strategise future campaigns and identify opportunities.
Renumeration - R12,000
The Character Group is a trusted and well-known custodian of Globally recognized children's brands. Designing and supplying many of the fun and exciting bedroom accessories, skincare and fashion products seen in popular retail outlets from Pick n Pay, Woolworths, Edgars and more.
I began my career here as Online Marketing Strategist, and was thereafter promoted to Marketing Manager. As an Online Marketing Strategist I was tasked with the responsibility of reaching out to our target community through a variety of digital platforms and creating a relationship with them through these channels. I provided strategic support in the development and improvement of these strategies to ensure revenue growth, as well as brand awareness and consumer insights.
Email Marketing
Through email Marketing I am was able to advise consumers on up and coming products and sales, as well as improve brand awareness and customer relations. Our newsletters allowed the company to communicate with consumers on a weekly basis and entice them to either purchase online, or buy in store.
Social Media
I utilized various Social Media channels to engage with our target community. These included Facebook, Twitter, Pinterest and Wordpress.
My personal favourite is Facebook. Here I would schedule posts on three different Facebook accounts; Character Group, Character Planet and Lifestyle Linen. As well as created various adverts to boost posts, accumulate more likes and create brand awareness within our targeted community. I created engaging and interactive content that allowed us to showcase brand personality and also invited community members in to engage and ask questions. Within a few months I made a page with only 300 likes grow to have over 5000 fans.
Through Social media I learnt to utilize various scheduling and analytics tools to make my life easier. These include Gremlin,Hootsuite and bitly to name a few. With these I was able to track who was commenting, liking, Retweeting, following and engaging with the brand/s. As well as which posts received the best response, to ensure we created similar content in the future that fans could enjoy.
SEO and Content Creator
Through Search Engine Optimisation practices I ensured both the Character Group website (www.charactergroup.co.za) and the Character Planet website (www.characterplanet.co.za) ranked high on Google's SERP. By doing so I implemented various keywords and meta description tactics into the backend of both websites to ensure Google's spiders were able to crawl through, and index all the pages.
I enjoyed coming up with fun and quirky product descriptions on the numerous pages to show users a bit of brand personality, and get them interested in the products.
Designer
With my extensive knowledge of Photoshop CS6 I created numerous website banners, Call-to-Action blocks, Google Remarketing Ads (including gifs), Magazine print Ads and product boards seen in DisChem, Clicks and other retail outlets.
I love being creative and creating fun and appealing imagery to showcase brand individuality that allows me to advertise the products to its full potential.
General Marketing
As the Marketing Manager I was tasked at liaising with various publications and retailers to promote and advertise Character products. These have been seen in many publications targeted at Moms and Children such as Living & Loving, Free 4 All, etc. As well as licensed magazine's like Barbie and Disney Junior to name a few.
Here we endeavoured to create brand awareness and tempt our consumers into stores. All of the latest products are seen in these publications and chosen dependent on season and theme.
Renumeration - R8,000
Community Management
My biggest responsibility as a Community Manager Intern for ZA Social Media was to manage the content and sentiment of the company's largest client, The Yellow Pages SA. I would schedule updates that reached a community of approximately 45,000 audience members, through both Twitter and Facebook.
As a Community Manager I was tasked at being a brand leader, content developer, moderator, advocate and mediator. During my internship I discovered that I had quite a knack for understanding the brand's target audience, as well as creating great content and persona's to fit the criteria. Over the months the engagement, as well as subscriber numbers grew to great amounts.
Content Creation
During my internship I was targeted at creating content for both current and potential clients. I find it quite easy to place myself in the demographics shoes, and understand what the target audience may or may not interact with.
While working for ZA Social Media I learned how best to research and understand ones demographic, and how best to go about creating content to better promote the brand. In turn I wrote many blogs and created a number of Slides and Infographics for the company_ some of which are available to view on www.zasocialmedia.com
Audits & Reports
I have done a number of Audits and Reports for various big name brands. This has equipped me with the knowledge of how to properly measure the various analytics based around brands social media platforms; as well as taught me what to look out for in terms of the sentiment and mentions of an organization online; so that I may advise higher ups on what to do next regarding strategy.
Analytics
I have a clear understanding of what needs to be measured and analyzed on Social Media. I have worked with a number of tools such as PageLever, Conversocial, Facebook Insights, Agora Pulse, etc.
Module 1: Introduction to Digital Marketing
Module 2: Search Engine Optimisation (SEO)
Module 3: Search Engine Marketing (PPC)
Module 4: Display Advertising
Module 5: Email Marketing
Module 6: Mobile Marketing
Module 7: Social Media 1
Module 8: Social Media 2
Module 9: Analytics
Module 10: Digital Marketing Planning & Strategy
Module One: An Introduction to Digital Copywriting
Module Two: Laying the Foundations
Module Three: Writing for Websites and Mobi Sites
Module Four: Writing for Email, Advertising, PR and Social Media
Module Five: Enhancing Your Digital Copy
Module One: An Introduction to Search and SEO
Module Two: Making Site Accessible to Search Engines
Module Three: Keywords and Content
Module Four: Advanced Content Optimisation Strategies
Module Five: Building Links (Authority and Relevance)
Module Six: Managing SEO
Module 1: Thinking about Digital marketing
Module 2: Creating your Digital assets
Module 3: Earned Media
Module 4: Creating & Monitoring your Buzz
Module 5: Managing & Maintaining customer relationships
Module 6: Affiliate Marketing & Mobile Engagement
Module 7: Paid Media
Module 8: Optimizing your Digital Campaigns
Organizational Skills
Developed through both school and my career. I am a strategic thinker, driven to understand what works and what doesn't. I have great time management skills and am able to work under pressure.
Communication Skills
Developed through interacting in with customers and passengers.
Creative Skills
Achieved during my entire studies through various design and drawing assignments. I also enjoy drawing and painting on a regular basis and experimenting with a variety of art mediums. I have experimented with various creative software programs such as Adobe Photoshop, Lightroom, Wix and Illustrator. During my career I have used Photoshop on a number of occasions to create banners, posters, pamphlets, etc.
Story Board and Presentation Skills
I am skilled at putting together a mood board, client board, sample board, and render perspectives according to client requirements. I also have a aptitude for Powerpoint and am able to create entertaining presentations that include relevant imagery, content and animations.
Digital Marketing Skills
I now have a better understanding of digital marketing strategies to help organizations reach their target audience and brand objectives_ Be it by SEO, PPC advertising, Social media channels or Mobile Engagement.
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