Online Sales and Marketing Executive Resume Example

Renumeration - R12,000

The Character Group is a trusted and well-known custodian of Globally recognized children's brands. Designing and supplying many of the fun and exciting bedroom accessories, skincare and fashion products seen in popular retail outlets from Pick n Pay, Woolworths, Edgars and more.

I began my career here as Online Marketing Strategist, and was thereafter promoted to Marketing Manager. As an Online Marketing Strategist I was tasked with the responsibility of reaching out to our target community through a variety of digital platforms and creating a relationship with them through these channels. I provided strategic support in the development and improvement of these strategies to ensure revenue growth, as well as brand awareness and consumer insights.

Email Marketing 

Through email Marketing I am was able to advise consumers on up and coming products and sales, as well as improve brand awareness and customer relations. Our newsletters allowed the company to communicate with consumers on a weekly basis and entice them to either purchase online, or buy in store.

Social Media 

I utilized various Social Media channels to engage with our target community. These included Facebook, Twitter, Pinterest and Wordpress.

My personal favourite is Facebook. Here I would schedule posts on three different Facebook accounts; Character Group, Character Planet and Lifestyle Linen. As well as created various adverts to boost posts, accumulate more likes and create brand awareness within our targeted community. I created engaging and interactive content that allowed us to showcase brand personality and also invited community members in to engage and ask questions. Within a few months I made a page with only 300 likes grow to have over 5000 fans.

Through Social media I learnt to utilize various scheduling and analytics tools to make my life easier. These include Gremlin,Hootsuite and bitly to name a few. With these I was able to track who was commenting, liking, Retweeting, following and engaging with the brand/s. As well as which posts received the best response, to ensure we created similar content in the future that fans could enjoy.

SEO and Content Creator 

Through Search Engine Optimisation practices I ensured both the Character Group website (www.charactergroup.co.za) and the Character Planet website (www.characterplanet.co.za) ranked high on Google's SERP. By doing so I implemented various keywords and meta description tactics into the backend of both websites to ensure Google's spiders were able to crawl through, and index all the pages.

I enjoyed coming up with fun and quirky product descriptions on the numerous pages to show users a bit of brand personality, and get them interested in the products.

Designer 

With my extensive knowledge of Photoshop CS6 I created numerous website banners, Call-to-Action blocks, Google Remarketing Ads (including gifs), Magazine print Ads and product boards seen in DisChem, Clicks and other retail outlets.

I love being creative and creating fun and appealing imagery to showcase brand individuality that allows me to advertise the products to its full potential.

General Marketing 

As the Marketing Manager I was tasked at liaising with various publications and retailers to promote and advertise Character products. These have been seen in many publications targeted at Moms and Children such as Living & Loving, Free 4 All, etc. As well as licensed magazine's like Barbie and Disney Junior to name a few.

Here we endeavoured to create brand awareness and tempt our consumers into stores. All of the latest products are seen in these publications and chosen dependent on season and theme.

Renumeration - R8,000 

Community Management 

My biggest responsibility as a Community Manager Intern for ZA Social Media was to manage the content and sentiment of the company's largest client, The Yellow Pages SA. I would schedule updates that reached a community of approximately 45,000 audience members, through both Twitter and Facebook.

As a Community Manager I was tasked at being a brand leader, content developer, moderator, advocate and mediator. During my internship I discovered that I had quite a knack for understanding the brand's target audience, as well as creating great content and persona's to fit the criteria. Over the months the engagement, as well as subscriber numbers grew to great amounts.

Content Creation 

During my internship I was targeted at creating content for both current and potential clients. I find it quite easy to place myself in the demographics shoes, and understand what the target audience may or may not interact with.

While working for ZA Social Media I learned how best to research and understand ones demographic, and how best to go about creating content to better promote the brand. In turn I wrote many blogs and created a number of Slides and Infographics for the company_ some of which are available to view on www.zasocialmedia.com

Audits & Reports 

I have done a number of Audits and Reports for various big name brands. This has equipped me with the knowledge of how to properly measure the various analytics based around brands social media platforms; as well as taught me what to look out for in terms of the sentiment and mentions of an organization online; so that I may advise higher ups on what to do next regarding strategy.

Analytics 

I have a clear understanding of what needs to be measured and analyzed on Social Media. I have worked with a number of tools such as PageLever, Conversocial, Facebook Insights, Agora Pulse, etc.