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Online Sales and Marketing Executive Resume Example

Resume Score: 90%

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ONLINE SALES AND MARKETING EXECUTIVE
Executive Summary

I am an ambitious individual looking to further my career in Digital Marketing. I am innovative with great experience in many different e-marketing fields including website management, Social Media, SEO and SEM, content creation, community management, Online PR, etc.

My creativity assists me in numerous facets of my job, such as generating innovative strategies into online marketing and sales plans, and creating engaging content for users. I am imaginative, dedicated, hard-working and my employers have seen proven leadership strengths in my ability to manage multiple responsibilities in a fast-paced environment.

Core Accomplishments
  • Increasing fans on Social Media channels for all brands I have managed in the past.
  • Seeing a great increase in sales from Cape Town, George and Port Elizabeth since advertising through PPC and targeted Facebook posts.
  • Seeing advertisements and captions I have created printed in magazines and mentioned online.
Professional Experience
Online Sales and Marketing ExecutiveJul 2014 to Current
Cathay Pacific Airways - Fourways, Johannesburg, 2191

Remuneration - R19,000 CTC


As the head of the Online Marketing department for Cathay Pacific Airways ZA I am tasked with developing and implementing online sales and marketing strategies for the brand. These include:

  • Community management
  • Email marketing
  • Content creation through backend CMS
  • SEO implementation focusing on local relevance and tactical keywords
  • Identifying sales opportunities in order to reach our targeted LSM, to gain both brand awareness and sales
  • Developing, coordinating and implementing local processes to ensure online fares, content, terms and conditions, and fares are uploaded, updated and maintained in an effective and timely manner

I am in constant communication with our team in Hong Kong and Johannesburg to identify the most effective ways in which we can promote our products and flights.

Some of these include:

  • Revamping and updating all above the fold content on the website homepage
  • Updating content on each destination page for SEO and UX purposes
  • Utilizing social media channels to promote flights and engage with users on a more personable level
  • Broadcasting eNewsletters to subscribers in hopes of keeping the brand top of mind, and subscribers up to date with Cathay news
  • Enticing users and passengers to join the frequent flyer programs in faith that they will choose Cathay Pacific as their preferred airline
  • Utilizing Google PPC, display advertising and Facebook ads to reach and engage with our target community
  • Monitoring competitor airlines and meta search websites.

SEO 

My SEO strategy for Cathay Pacific is to implement the most relevant and quality scoring keywords within the web content. I do this by employing appropriate alt-tags, meta descriptions, page titles, URLs and utilizing Google Adwords Keyword Planner to identify South African travellers search results. I also apply link building both on the site and offline through homepage banners and CTAs, Facebook and Twitter, Google Ads and the Email Newsletters.


Social Media 

I have been praised by my managers and the head office in Hong Kong for the progress of Cathay Pacific's Twitter and Facebook page. I thoroughly enjoy using Social Media to interact and share with fans, as well as gain insights into what users are engaging with and how well each post does.


Each week I do both a tactical and fun post to ensure our Facebook Edgerank is high and that we keep fans interacting with the brand. I'll ask questions such as “Where would you like to travel?”, “What has been your favourite destination?” and then follow that with a tactical post relevant to the response received.


When I started at Cathay we only had 6,244 fans. We now have over 10,000 and still growing.


Analytics 

Coremetrics is a provider of digital marketing optimization solutions and web analytics. By utilizing this tool I am able to see what destinations are top browsed, top booked and how each promotion has performed. I am also able to see where users are navigating from; whether it from Facebook or other off site portals; which gives me insight into developing, coordinating and implementing future strategies in order to keep users engaged and persuade more users to purchase.


I utilize this tool as well as Hootsuite and Facebook Insights to report to my superior on a monthly basis and strategise future campaigns and identify opportunities.

 

 

Marketing ManagerJan 2013 to Jul 2014
The Character Group - Troyeville, Johannesburg, Gauteng

Renumeration - R12,000


The Character Group is a trusted and well-known custodian of Globally recognized children's brands. Designing and supplying many of the fun and exciting bedroom accessories, skincare and fashion products seen in popular retail outlets from Pick n Pay, Woolworths, Edgars and more.


I began my career here as Online Marketing Strategist, and was thereafter promoted to Marketing Manager. As an Online Marketing Strategist I was tasked with the responsibility of reaching out to our target community through a variety of digital platforms and creating a relationship with them through these channels. I provided strategic support in the development and improvement of these strategies to ensure revenue growth, as well as brand awareness and consumer insights.


Email Marketing 

Through email Marketing I am was able to advise consumers on up and coming products and sales, as well as improve brand awareness and customer relations. Our newsletters allowed the company to communicate with consumers on a weekly basis and entice them to either purchase online, or buy in store.


Social Media 

I utilized various Social Media channels to engage with our target community. These included Facebook, Twitter, Pinterest and Wordpress.


My personal favourite is Facebook. Here I would schedule posts on three different Facebook accounts; Character Group, Character Planet and Lifestyle Linen. As well as created various adverts to boost posts, accumulate more likes and create brand awareness within our targeted community. I created engaging and interactive content that allowed us to showcase brand personality and also invited community members in to engage and ask questions. Within a few months I made a page with only 300 likes grow to have over 5000 fans.


Through Social media I learnt to utilize various scheduling and analytics tools to make my life easier. These include Gremlin,Hootsuite and bitly to name a few. With these I was able to track who was commenting, liking, Retweeting, following and engaging with the brand/s. As well as which posts received the best response, to ensure we created similar content in the future that fans could enjoy.


SEO and Content Creator 

Through Search Engine Optimisation practices I ensured both the Character Group website (www.charactergroup.co.za) and the Character Planet website (www.characterplanet.co.za) ranked high on Google's SERP. By doing so I implemented various keywords and meta description tactics into the backend of both websites to ensure Google's spiders were able to crawl through, and index all the pages.


I enjoyed coming up with fun and quirky product descriptions on the numerous pages to show users a bit of brand personality, and get them interested in the products.


Designer 

With my extensive knowledge of Photoshop CS6 I created numerous website banners, Call-to-Action blocks, Google Remarketing Ads (including gifs), Magazine print Ads and product boards seen in DisChem, Clicks and other retail outlets.


I love being creative and creating fun and appealing imagery to showcase brand individuality that allows me to advertise the products to its full potential.


General Marketing 

As the Marketing Manager I was tasked at liaising with various publications and retailers to promote and advertise Character products. These have been seen in many publications targeted at Moms and Children such as Living & Loving, Free 4 All, etc. As well as licensed magazine's like Barbie and Disney Junior to name a few.


Here we endeavoured to create brand awareness and tempt our consumers into stores. All of the latest products are seen in these publications and chosen dependent on season and theme.

 

 

Community Management InternOct 2013 to Jan 2014
ZA Social Media - Northumberland, Johannesburg, Gauteng

Renumeration - R8,000 

 

Community Management 

My biggest responsibility as a Community Manager Intern for ZA Social Media was to manage the content and sentiment of the company's largest client, The Yellow Pages SA. I would schedule updates that reached a community of approximately 45,000 audience members, through both Twitter and Facebook.


As a Community Manager I was tasked at being a brand leader, content developer, moderator, advocate and mediator. During my internship I discovered that I had quite a knack for understanding the brand's target audience, as well as creating great content and persona's to fit the criteria. Over the months the engagement, as well as subscriber numbers grew to great amounts.


Content Creation 

During my internship I was targeted at creating content for both current and potential clients. I find it quite easy to place myself in the demographics shoes, and understand what the target audience may or may not interact with.


While working for ZA Social Media I learned how best to research and understand ones demographic, and how best to go about creating content to better promote the brand. In turn I wrote many blogs and created a number of Slides and Infographics for the company_ some of which are available to view on www.zasocialmedia.com


Audits & Reports 

I have done a number of Audits and Reports for various big name brands. This has equipped me with the knowledge of how to properly measure the various analytics based around brands social media platforms; as well as taught me what to look out for in terms of the sentiment and mentions of an organization online; so that I may advise higher ups on what to do next regarding strategy.


Analytics 

I have a clear understanding of what needs to be measured and analyzed on Social Media. I have worked with a number of tools such as PageLever, Conversocial, Facebook Insights, Agora Pulse, etc.

Education
Diploma, Digital Marketing2015Digital Marketing Institute - Part Time, Dublin, Ireland

Module 1: Introduction to Digital Marketing

Module 2: Search Engine Optimisation (SEO)

Module 3: Search Engine Marketing (PPC)

Module 4: Display Advertising

Module 5: Email Marketing

Module 6: Mobile Marketing

Module 7: Social Media 1

Module 8: Social Media 2

Module 9: Analytics

Module 10: Digital Marketing Planning & Strategy



Certificate, Content Marketing2013Quirk - Part Time, Johannesburg, South Africa

Module One: An Introduction to Digital Copywriting

Module Two: Laying the Foundations

Module Three: Writing for Websites and Mobi Sites

Module Four: Writing for Email, Advertising, PR and Social Media

Module Five: Enhancing Your Digital Copy



Certificate, Search Engine Optimisation2013Quirk - Part Time, Johannesburg, South Africa

Module One: An Introduction to Search and SEO

Module Two: Making Site Accessible to Search Engines

Module Three: Keywords and Content

Module Four: Advanced Content Optimisation Strategies

Module Five: Building Links (Authority and Relevance)

Module Six: Managing SEO



Certificate, eMarketing, Essential guide to Digital Marketing2012Quirk - Part Time, Johannesburg, South Africa

Module 1: Thinking about Digital marketing

Module 2: Creating your Digital assets

Module 3: Earned Media

Module 4: Creating & Monitoring your Buzz

Module 5: Managing & Maintaining customer relationships

Module 6: Affiliate Marketing & Mobile Engagement

Module 7: Paid Media

Module 8: Optimizing your Digital Campaigns





Other Certifications
  • Digital Marketing Certificate, University of Stellenbosch Business School
  • CAE Solutions, AutoCAD Fundamentals & Beyond The Basics
  • Inscape Design College, Diploma in Interior Decorating


Skills

Organizational Skills 

Developed through both school and my career. I am a strategic thinker, driven to understand what works and what doesn't. I have great time management skills and am able to work under pressure.

 

Communication Skills 

Developed through interacting in with customers and passengers.


Creative Skills 

Achieved during my entire studies through various design and drawing assignments. I also enjoy drawing and painting on a regular basis and experimenting with a variety of art mediums. I have experimented with various creative software programs such as Adobe Photoshop, Lightroom, Wix and Illustrator. During my career I have used Photoshop on a number of occasions to create banners, posters, pamphlets, etc.

 

Story Board and Presentation Skills 

I am skilled at putting together a mood board, client board, sample board, and render perspectives according to client requirements. I also have a aptitude for Powerpoint and am able to create entertaining presentations that include relevant imagery, content and animations.

 

Digital Marketing Skills 

I now have a better understanding of digital marketing strategies to help organizations reach their target audience and brand objectives_ Be it by SEO, PPC advertising, Social media channels or Mobile Engagement.

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Resumes, and other information uploaded or provided by the user, are considered User Content governed by our Terms & Conditions. As such, it is not owned by us, and it is the user who retains ownership over such content.

Resume Overview

Companies Worked For:

  • Cathay Pacific Airways
  • The Character Group
  • ZA Social Media

School Attended

  • Digital Marketing Institute
  • Quirk

Job Titles Held:

  • Online Sales and Marketing Executive
  • Marketing Manager
  • Community Management Intern

Degrees

  • Diploma , Digital Marketing 2015
    Certificate , Content Marketing 2013
    Certificate , Search Engine Optimisation 2013
    Certificate , eMarketing, Essential guide to Digital Marketing 2012

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