Next Level Marketing Manager And Franchise Develop Resume Example Company Name

NEXT LEVEL MARKETING MANAGER AND FRANCHISE DEVELOP

Website, Portfolio, Profiles

https://www.linkedin.com/in/daniel-barbera-9a979973/

Skills

Market Positioning
Budgeting and Allocation
Tactical Planning
Budgeting and Allocation
Brand development
Product development
Corporate Communications
Market Analysis
Marketing and advertising
Campaign management
Staff Management
Budgeting
Client communication
Strategic planning
Computer skills
Planning and Coordination
MS Office

Marketing Automation
Marketing Operations
Adobe Photoshop
Event Marketing
B2B & B2C Marketing
Email Marketing
Pay-per-click
SEO & SEM
Database Management
Project Management
Social Media
Report Preparation & Presentation
WordPress
HubSpot
Salesforce
Google Workspace

Professional Summary

Multifaceted Marketing Manager with strong marketing technology background and expertise in multiple industries. Superb communications skills and knowledge of marketing metrics enabled achievement of desired results. Desiring to work with growing organization offering long term career potential.

Work History

Next Level Marketing Manager and Franchise Develop, 10/2019 to Current
Company Name - City, State

Create automated workflows improving the efficiency of CRM integrations, email marketing, social media lead generation, and end to end customer experience.
Build qualitative and quantitative reports that aided decisions leading to revenue increasing 26%.
Implement reputation management programs growing the volume and quality of reviews and testimonials resulting in 96% of customers giving a 5-Star review.
Orchestrated communications with various team members to facilitate campaign enhancements.
Apply A/B and Multivariate Testing (MVT) for email campaigns, and desktop and mobile web pages.
Develop and support PPC campaigns on multiple networks.
Revamp the company and franchise websites and maintain updates.
Establish and execute franchise development objectives.
Support backend and frontend MARTECH training and operations company-wide.
Recognize industry trends to attack market share opportunities locally and nationally through digital ads via Google Ads, Google Guaranteed/Local Services, Facebook Ads Manager, YouTube Ads, and ad placements on streaming platforms.
Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.

Sr. Inbound Marketing Specialist, 05/2018 to 09/2019
Company Name - City, State

Devise strategies to drive 40% uptick in online traffic to the company website.
Track conversion rates and make improvements to website visitor journeys.
Develop and manage ROI driving digital marketing campaigns.
Identify and produce marketing assets for demand and lead generation.
Improve marketing processes for conversion strategies, landing pages, calls-to-action (CTAs), case studies, blogs, press releases and lead nurturing workflows.
Coordinate third party vendors on outsourced project development and completion.
Oversee Marketing Interns on daily tasks and projects.
Update entire database >500,000 contacts to migrate from HubSpot into Salesforce.
Built Key Performance Indicator (KPI) reporting structure for lead generation, emails, website, webinars, and social media.
Rejuvenate collateral for product suites including solution guides.
Organize and produce webinars to increase lead generation by 17%.
Volunteer to organize fundraisers benefiting local Veterans, raising an average of $30,000.

Marketing Associate, 12/2015 to 05/2018
Company Name - City, State

Complete national marketing plans and execute it through media: email, digital, and print.
Create and oversee CAN-SPAM compliant email marketing campaigns through HubSpot and Netsuite.
Maintain Customer Relationship Management (CRM) in NetSuite.
Conduct webinars and marketing assets that generate new clients.
Create content and coordinate graphic elements with design team.
Supervised Interns.
Analyze promotion reports and metrics for analytic presentation to the CEO.
Compile data to determine the most cost effective and impactful options for marketing and event materials.
Coordinate event details, logistics, catering, shipping, accommodations and collateral.

Education

Bachelor of Science: : MarketingKEAN UNIVERSITY - City

• Founder and President of The Global Business Club — organized fundraising events,acquired guest speakers, setup and maintained social media, and conducted bi-weekly meeting.

• Invited to host the Annual Kean Entrepreneurial Business Competition

• Participated in the Kean Entrepreneurial Business Competition

Accomplishments

Google Ads Search.
Google Ads Display.
Google Ads Measurement.
Google Ads Video.
Email Marketing – HubSpot.
Content Marketing – HubSpot.
Inbound Certified - HubSpot.

Affiliations

International Management Research Academy (IMRA)

Certifications

Google Ads Search

Google Ads Video

Google Ads Display

Google Ads Measurement

HubSpot Content Marketing

HubSpot Inbound Marketing

HubSpot Email Marketing

HubSpot Super Admin

Resume Overview

School Attended

KEAN UNIVERSITY

Job Titles Held:

Next Level Marketing Manager and Franchise Develop
Sr. Inbound Marketing Specialist
Marketing Associate

Degrees

Bachelor of Science : : Marketing

Next Level Marketing Manager and Franchise Develop Resume Example

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