- https://www.linkedin.com/in/Jessica-Claire-9a979973/
Multifaceted Marketing Manager with strong marketing technology background and expertise in multiple industries. Superb communications skills and knowledge of marketing metrics enabled achievement of desired results. Desiring to work with growing organization offering long term career potential.
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- Create automated workflows improving the efficiency of CRM integrations, email marketing, social media lead generation, and end to end customer experience.
- Build qualitative and quantitative reports that aided decisions leading to revenue increasing 26%.
- Implement reputation management programs growing the volume and quality of reviews and testimonials resulting in 96% of customers giving a 5-Star review.
- Orchestrated communications with various team members to facilitate campaign enhancements.
- Apply A/B and Multivariate Testing (MVT) for email campaigns, and desktop and mobile web pages.
- Develop and support PPC campaigns on multiple networks.
- Revamp the company and franchise websites and maintain updates.
- Establish and execute franchise development objectives.
- Support backend and frontend MARTECH training and operations company-wide.
- Recognize industry trends to attack market share opportunities locally and nationally through digital ads via Google Ads, Google Guaranteed/Local Services, Facebook Ads Manager, YouTube Ads, and ad placements on streaming platforms.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Devise strategies to drive 40% uptick in online traffic to the company website.
- Track conversion rates and make improvements to website visitor journeys.
- Develop and manage ROI driving digital marketing campaigns.
- Identify and produce marketing assets for demand and lead generation.
- Improve marketing processes for conversion strategies, landing pages, calls-to-action (CTAs), case studies, blogs, press releases and lead nurturing workflows.
- Coordinate third party vendors on outsourced project development and completion.
- Oversee Marketing Interns on daily tasks and projects.
- Update entire database >500,000 contacts to migrate from HubSpot into Salesforce.
- Built Key Performance Indicator (KPI) reporting structure for lead generation, emails, website, webinars, and social media.
- Rejuvenate collateral for product suites including solution guides.
- Organize and produce webinars to increase lead generation by 17%.
- Volunteer to organize fundraisers benefiting local Veterans, raising an average of $30,000.
- Complete national marketing plans and execute it through media: email, digital, and print.
- Create and oversee CAN-SPAM compliant email marketing campaigns through HubSpot and Netsuite.
- Maintain Customer Relationship Management (CRM) in NetSuite.
- Conduct webinars and marketing assets that generate new clients.
- Create content and coordinate graphic elements with design team.
- Supervised Interns.
- Analyze promotion reports and metrics for analytic presentation to the CEO.
- Compile data to determine the most cost effective and impactful options for marketing and event materials.
- Coordinate event details, logistics, catering, shipping, accommodations and collateral.
• Founder and President of The Global Business Club — organized fundraising events, acquired guest speakers, setup and maintained social media, and conducted bi-weekly meeting.
• Invited to host the Annual Kean Entrepreneurial Business Competition
• Participated in the Kean Entrepreneurial Business Competition
- Google Ads Search.
- Google Ads Display.
- Google Ads Measurement.
- Google Ads Video.
- Email Marketing – HubSpot.
- Content Marketing – HubSpot.
- Inbound Certified - HubSpot.
International Management Research Academy (IMRA)
Google Ads Search
Google Ads Video
Google Ads Display
Google Ads Measurement
HubSpot Content Marketing
HubSpot Inbound Marketing
HubSpot Email Marketing
HubSpot Super Admin
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Job Titles Held:
- Next Level Marketing Manager and Franchise Develop
- Sr. Inbound Marketing Specialist
- Marketing Associate
Degrees
- Bachelor of Science
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