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- Opened new store location including hiring, training, setting up sales floor and back room, ordering accurate amount of product for exceeding target goals, merchandising, and final touches
- Created a successful three month marketing and community plan prior to opening to draw buzz and awareness to the new location and drive traffic upon opening
- Sourced well qualified candidates
- Devlivered 6 week training program to management team, 4 week training program to key holders, and 2 week program to sales associates simultaneously.
- Organized and implemented team building days that focus on business mission, vision, goals, and how each individual contributes to the organization.
- Evaluated staff performance against expectations
- Created new sales and marketing strategies to drive growth
- Managed team of 15 employees including other leaders and store managers
- Achieved 20% over our target sales goals for the first quarter we were open
- Promoted from community manager to training manager due to creating executing sales and leadership training programs on both regional and national levels as well as training successful store managers
- scheduled and led weekly store meeting for all employees
- trained employees on the floor providing feedback in the moment
- led by example and spend time on the floor connecting with guests and the community. Building relationships the led to customer retention
- promoted team leader to assistant manager
- decision maker for location including staffing, merchandising, inventory management, and creating a full pipeline
- conducted store inventories once per quarter
- created sell through strategies through social media, marketing, floor set up, and pricing
- Increased sales volume in location by 40% in two quarters. The location went from an underperforming location to a fully performing store.
- effectively planned budget, monitoring profit and loss and contribution margin
- opened a test marketing location to build brand awareness in the Massachusetts area to support new store location within the next 5 years
- collaborate with sales, product, and development executives to create the best marketing practices, events, and media positions for markets
- worked with community organizations to create and execute events that build awareness and resulted in guests in either our online platforms or in test marketing location
- attended events and trade shows
- researched guests product needs and treads by activity
- created community plans each quarter to improve customer relationships and increase guest base
- spearheaded expansion and development initiates in the surrounding Boston area that led to over 50% excepted sales within the first year
- Coordinated and promoted events/special projects to enhance department visibility and generate resource development
- Successfully collaborated with other offices to build events around department gallery opening, reviews, and lectures that generate public visibility
- Decreased cost of in-house events, falling below budget by 15%
- Execute events: reserve venue, coordinate vendors and staff, menu creation, set-up and break down, day of point of contact
- Target audiences for event invitation
- Process contracts, invoices, purchase orders
- Manage department budget
- Coordinate travel logistics
- Track interactive web participation and event attendance
- Through SAP analyze the ROI for each event/promotion
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