National Campaign Manager Resume Example

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Jessica Claire
  • , , 100 Montgomery St. 10th Floor
  • H: (555) 432-1000
  • C:
  • Date of Birth:
  • India:
  • :
  • single:
Professional Summary

Forward-thinking Media Account Manager and Planner skilled at discerning audience preferences and increasing profits through direct monitoring of media performance and careful optimization of media spending. Deft handler of media planning and project management of pre-sale media campaign requirements, post-sale order maintenance, and ad operations requests. Practiced at multi-platform digital media distribution and optimization. Proactive professional well-versed in organizing and reporting on data using charts, presentations, and spreadsheets. Knowledgeable about working with Strata, Nielsen, Kantar, and utilizing media math. Highly analytical and hardworking with good interpersonal skills and a detail-oriented nature.

  • MS Office
  • Media Account Management
  • STRATA/Kantar/Nielsen
  • Operative
  • CRM/Sales Look/D365
  • Linear TV (Broadcast and Cable), OTT, and Digital Media
  • Order Optimization
  • Post-buy Analysis
  • Effective time management skills
  • Strategic planning
  • Office administration
  • QuickBooks
Work History
National Campaign Manager, 12/2019 to Current
Total Wine Doral, FL,
  • Trained and mentored new campaign managers in operations practices and order management processes.
  • Partnered with 4-5 National Ad Sales Managers and Media Planners in executing linear for high profile clients including Automotive, Political & Paid.
  • Processed, and maintained an average of 300 rating/impression based media schedules per fiscal quarter, reaching 7.8 million in 3Q 2021.
  • Responsible for inventory management and creating strategic makegood and under delivery plans using GRP and GIMP.
  • Assisted with entering and maintaining State and Federal Political Advertising Schedules. 2021. Virginia team reached 10.4 million in political ad revenue which exceeded yearly budget goals.
  • Touchpoint coordinator for multiple internal departments as well as external agencies and reps.
  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
National/Regional Media Account Planner, 06/2014 to 03/2021
Comcast Spotlight City, STATE,
  • Performed data entry and maintenance of all advertising contracts from national sales representatives, regional advertising agencies, and direct clients.
  • Analyzed inventory reports and collaborated with National Sales Manager and Regional Account Executives to address of areas of oversell or availability in high profile programming or sporting events.
  • Create media plans utilizing industry specific software (Strata), CPM, CPP, CPI and GRP, demographic data, and budget guidelines.
  • Assisted sales teams with reaching quarterly and annual budgetary goals, due to effective optimization of resources and accurate planning for anticipated variability ad advertising market.
  • Coached 15 sales colleagues with navigating new order entry software and assisted with troubleshooting any issues.
  • Conducted research, ran weekly reports for clients and to complete quarterly or annual performance Power Point presentations for high value customers.
  • Utilized Digital Express and Operative to implement and maintain digital orders, process creatives (including VAST tags), ensuring accuracy. Continually monitoring campaign performance throughout the flight, ensuring full delivery and provide optimization recommendations, as well as applying knowledge to highlight improvement opportunities.
  • Manage schedules, coordinate cash in advance payments, and required legal NAB paperwork for political clients, including campaigns for 2016 presidential election.
Sales Service Associate, 05/2013 to 04/2014
Mondelez International City, STATE,
  • .Assisted sales staff with creation of new item forms, sell sheets, and contracts in Microsoft Word or Power Point, to drive events.
  • Performed data entry within industry programs of up-to-date products and sales prices across multiple regional retail locations in designated sales areas, including over 100 U.S Military exchanges and commissaries.
  • Processed accurate payments for customers receiving monthly and quarterly rebates and entered invoice details into industry specific software (TPM/SAP).
  • Applied client invoice deductions with credit memos in TPM or SAP and upon management approval, journal credit memos, deductions, paybacks, and other items in SAP for finance teams.
  • Kept senior managers and sales teams informed about sales activities and other metrics via timely reports.
National/Regional Sales Assistant, 11/2007 to 05/2013
Comcast Spotlight City, STATE,
  • Execute and manage Political ad schedules, including campaigns for 2008 and 2012 Presidential election. Coordinated cash in advance payments, and submitted required legal NAB paperwork to ensure regulatory compliance.
  • Negotiated revisions, makegoods, and under-delivery packages with clients or ad representatives to ensure delivery on client goals.
  • Resolved problems, close outstanding invoices, and issue credits with high-profile customers and ad rep firm to maintain relationships and increase return customer base.
  • Liaised with National Sales Manager and Director of Sales to develop solutions and accomplish shared objectives, including monitoring sales team performance, providing budgetary reports, analyzed inventory levels and provided updates on high profile programming and sports events.
  • Supervised and coached new sales assistants on duties such as ordering office supplies, general office maintenance/repairs, OSHA inspection requirements, reception coverage, and local sales support duties.
  • Developed compelling customer care presentations to demonstrate campaign success, gain approval for ideas or present cross selling suggestions to high profile clients.
  • Collaborated cross-functionally with marketing, Ad Operations, Ampersand, and other sales assistants nationally to maintain consistent message and experience.
Associate of Arts: Business Administration And Management, Expected in 06/2022
Southern New Hampshire University - Hooksett, NH

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Resume Overview

School Attended
  • Southern New Hampshire University
Job Titles Held:
  • National Campaign Manager
  • National/Regional Media Account Planner
  • Sales Service Associate
  • National/Regional Sales Assistant
  • Associate of Arts