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Multimedia Sales Consultant Resume Example

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MULTIMEDIA SALES CONSULTANT
Professional Summary

Experienced Marketing/Sales Consultant looking to leverage 35 years of marketing/sales/production, into a professional Consultant role in the Baton Rouge area. Strong analytical and problem-solving abilities with outstanding team management skills. Track record of achieving exceptional results in reaching goals and maintaining strong relationships with customer base.

Skills
  • Persuasive negotiator
  • Highly organized
  • Analytical
  • Excellent work ethic
  • Strategic account development
  • Enthusiastic about networking
  • Strong interpersonal skills
  • Detailed-oriented
  • Resolution-oriented
  • Energetic and Driven
  • Positive outlook
  • Proficient in Excel, Strata, AdMall, Power Point, Salesforce, Mactive, Comscore
  • Google Analytics
Work History
Multimedia Sales Consultant , 09/2018 to 06/2019
Nexstar Media Group Inc. – Baton Rouge, LA
  • Worked with clients to understand requirements and provide exceptional advertising service
  • Evaluated inventory and delivery needs, optimizing strategies to meet customer demands
  • Assessed client needs to determine and suggest relevant product solutions in alignment with client budgets and schedules
  • Forged and nurtured impactful relationships with customers to cultivate loyalty, boosting customer satisfaction
  • Stayed knowledgeable on latest digital platform, including SEO, SEM, OTT, PPC innovations and technological advancements through various training methods
Multimedia Sales Consultant, 06/2017 to 08/2018
Georges Enterprises, D.B. A. The Advocate – Baton Rouge, Louisiana
  • Performed initial client assessment and analysis to begin research process
  • Delivered a high level of service to clients to both maintain and extend the relationships for future business opportunities
  • Built and strengthened relationships with new and existing accounts to drive revenue growth
  • Solved customer challenges by offering relevant print and digital products and services
  • Effectively communicated with clients using well-developed interpersonal skills, which helped to improve relationships and rapport
  • Monitored service after the sale and implemented quick and effective problem resolutions
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads
  • Asked appropriate open-ended questions to discover prospects' needs and requirements
  • Helped local clients expand business operations through targeted advertising
Outside Sales Executive, 10/2016 to 06/2017
NOLA Media Group – New Orleans, LA
  • Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory
  • Attended monthly sales meetings and quarterly sales training
  • Negotiated prices, terms of sales and service agreements
  • Wrote sales contracts for orders obtained and submitted orders for processing
  • Met existing customers to review current services and expand sales opportunities
  • Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices
Advanced Advertising Account Executive, 01/2008 to 10/2016
V.P. Regional Sales, AdGorilla TV And Viamedia – Lexington, Denver, KY, CO
  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising
  • Prepare promotional plans, sales literature, media kits, and sales contracts, using Power Point and Excel
  • Obtain and study information about client's products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance
  • Gather all relevant material for bid processes, and coordinate bidding and contract approval
  • Managed a portfolio of 30 accounts and $40,000 monthly average in sales
  • Increased sales volume in Ascension Parish Market from $0 sales to $480,000 sales volume
  • Selected the correct products based on customer needs, product specifications and applicable regulations
  • Built relationships with customers and the community to promote long term business growth
  • Handled all political orders in Louisiana providing clients with estimates of the costs of advertising products or services
  • Same position and responsibilities as Viamedia and Comcast in Southeast Regional area
  • Ad Insertion company for EATEL
Advertising Sales Representative, 07/2006 to 12/2008
Comcast Spotlight – Baton Rouge, LA
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies
  • Check figures, postings, and documents for correct entry, mathematical accuracy, and proper codes
  • Perform personal bookkeeping services
  • Classify, record, and summarize numerical and financial data to compile and keep financial records, using journals and ledgers or computers
  • As AFAE (Automotive Focused Account Executive) identify Automotive dealers in market to explain how specific types of advertising will help promote their products or services in the most effective way possible
  • Same position and responsibilities as AdGorilla and Viamedia Ad Insertion company for EATEL, Bailey, Spillway and Fidelity cable HH's
Marketing Coordinator, 04/1990 to 07/1996
WBRZ Channel 2 – Baton Rouge, LA
  • Coordinated resources to craft marketing plans for various projects including product launches and events
  • Wrote copy that maintained compliance with corporate and legal guidelines
  • Worked with advertising teams to create, deploy and optimize marketing initiatives for TV customers
  • Planned events, including tradeshows and vendor fairs, for clients and partners to attend
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Proofread marketing documentation to check for spelling, grammar and syntax errors
  • Developed fresh, crisp content to diversify current promotional options
Education
Some College (No Degree): Marketing/AccountingLouisiana State University - Baton Rouge, LA
Affiliations

Sales and Marketing Executives

International Member Women in Media

American Red Cross

BR Eye Bank Auxiliary

Ascension Chamber of Commerce

BR Food Bank

St George School & Church

Skills
  • Persuasive negotiator
  • Highly organized
  • Analytical
  • Excellent work ethic
  • Strategic account development
  • Enthusiastic about networking
  • Strong interpersonal skills
  • Detailed-oriented
  • Resolution-oriented
  • Energetic and Driven
  • Positive outlook
  • Proficient in Excel, Strata, AdMall, Power Point, Salesforce, Mactive, Comscore
  • Google Analytics
Work History
Multimedia Sales Consultant , 09/2018 to 06/2019
Nexstar Media Group Inc. – Baton Rouge, LA
  • Worked with clients to understand requirements and provide exceptional advertising service
  • Evaluated inventory and delivery needs, optimizing strategies to meet customer demands
  • Assessed client needs to determine and suggest relevant product solutions in alignment with client budgets and schedules
  • Forged and nurtured impactful relationships with customers to cultivate loyalty, boosting customer satisfaction
  • Stayed knowledgeable on latest digital platform, including SEO, SEM, OTT, PPC innovations and technological advancements through various training methods
Multimedia Sales Consultant, 06/2017 to 08/2018
Georges Enterprises, D.B. A. The Advocate – Baton Rouge, Louisiana
  • Performed initial client assessment and analysis to begin research process
  • Delivered a high level of service to clients to both maintain and extend the relationships for future business opportunities
  • Built and strengthened relationships with new and existing accounts to drive revenue growth
  • Solved customer challenges by offering relevant print and digital products and services
  • Effectively communicated with clients using well-developed interpersonal skills, which helped to improve relationships and rapport
  • Monitored service after the sale and implemented quick and effective problem resolutions
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads
  • Asked appropriate open-ended questions to discover prospects' needs and requirements
  • Helped local clients expand business operations through targeted advertising
Outside Sales Executive, 10/2016 to 06/2017
NOLA Media Group – New Orleans, LA
  • Prospected and conducted face-to-face sales calls with business executives and directors throughout assigned territory
  • Attended monthly sales meetings and quarterly sales training
  • Negotiated prices, terms of sales and service agreements
  • Wrote sales contracts for orders obtained and submitted orders for processing
  • Met existing customers to review current services and expand sales opportunities
  • Maintained knowledge of current sales and promotions, policies regarding payment and exchanges and security practices
Advanced Advertising Account Executive, 01/2008 to 10/2016
V.P. Regional Sales, AdGorilla TV And Viamedia – Lexington, Denver, KY, CO
  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising
  • Prepare promotional plans, sales literature, media kits, and sales contracts, using Power Point and Excel
  • Obtain and study information about client's products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance
  • Gather all relevant material for bid processes, and coordinate bidding and contract approval
  • Managed a portfolio of 30 accounts and $40,000 monthly average in sales
  • Increased sales volume in Ascension Parish Market from $0 sales to $480,000 sales volume
  • Selected the correct products based on customer needs, product specifications and applicable regulations
  • Built relationships with customers and the community to promote long term business growth
  • Handled all political orders in Louisiana providing clients with estimates of the costs of advertising products or services
  • Same position and responsibilities as Viamedia and Comcast in Southeast Regional area
  • Ad Insertion company for EATEL
Advertising Sales Representative, 07/2006 to 12/2008
Comcast Spotlight – Baton Rouge, LA
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies
  • Check figures, postings, and documents for correct entry, mathematical accuracy, and proper codes
  • Perform personal bookkeeping services
  • Classify, record, and summarize numerical and financial data to compile and keep financial records, using journals and ledgers or computers
  • As AFAE (Automotive Focused Account Executive) identify Automotive dealers in market to explain how specific types of advertising will help promote their products or services in the most effective way possible
  • Same position and responsibilities as AdGorilla and Viamedia Ad Insertion company for EATEL, Bailey, Spillway and Fidelity cable HH's
Marketing Coordinator, 04/1990 to 07/1996
WBRZ Channel 2 – Baton Rouge, LA
  • Coordinated resources to craft marketing plans for various projects including product launches and events
  • Wrote copy that maintained compliance with corporate and legal guidelines
  • Worked with advertising teams to create, deploy and optimize marketing initiatives for TV customers
  • Planned events, including tradeshows and vendor fairs, for clients and partners to attend
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
  • Proofread marketing documentation to check for spelling, grammar and syntax errors
  • Developed fresh, crisp content to diversify current promotional options
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Resume Overview

Companies Worked For:

  • Nexstar Media Group Inc.
  • Georges Enterprises, D.B. A. The Advocate
  • NOLA Media Group
  • V.P. Regional Sales, AdGorilla TV And Viamedia
  • Comcast Spotlight
  • WBRZ Channel 2

School Attended

  • Louisiana State University

Job Titles Held:

  • Multimedia Sales Consultant
  • Outside Sales Executive
  • Advanced Advertising Account Executive
  • Advertising Sales Representative
  • Marketing Coordinator

Degrees

  • Some College (No Degree) : Marketing/Accounting

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