merchandising senior expert resume example with 20+ years of experience

Jessica Claire
, , 100 Montgomery St. 10th Floor (555) 432-1000,
Professional Summary

Passionate, responsible, and creative shopper marketer and display designer with an attitude to continuously advance the goals of the brands I represent. Focused on the flexibility necessary to effectively lead a team to create and implement highly successful shopper marketing programs. Seeking a leadership position to shape a company's visual marketing strategy through the design and development of fixtures and displays.

  • Excellent leadership
  • Ideation
  • Strong interpersonal skills
  • Creative problem solving
  • Design methodology
  • Effective meeting and presentation skills
  • Excellent communication skills
  • Superb eye for detail
Work History
05/2017 to Current Merchandising Senior Expert Nestle Purina PetCare Company | City, STATE,
  • Lead multidisciplinary team to determine visual merchandising strategy and design for a variety of brands including Fancy Feast, Treat Brands, Dog Chow, Beneful, Pro Plan and Tidy Cats.
  • Among many other similar programs, entrusted to implement Petsmart/NPPC in-store strategy for January-February 2018 that included 8 individual display programs worth $6.7 million in sales.
  • Led development of best practices for both US Nestle Purina Merchandising Team, and NPPC Canadian Merchandising team. Creatied common display development process that unifies Sales, Marketing, Procurement, Technical Packaging and Vendor Partners.
  • Cost savings
  • Customer facing
  • Developed internal inclusive ideation process to create award winning in-store display solutions for a variety of clients (internal and external)
  • Ability to translate brand marketing look, tone and feel into In-store display programs.
  • Hand-picked to represent Nestle Purina at the 2017 Euroshop Show in Dusseldorf, Germany.
  • Mentor and educator for team members on purpose and methodology of visual merchandising.
08/2001 to 05/2017 Senior Merchandising Designer Nestle Purina PetCare Company | City, STATE,
  • Developed full pallet program for Tractor Supply Company which, to date,  has delivered over $7 million in sales.
  • Created in-store Fancy Feast variety pack which secured a Petsmart endcap for two years. This variety pack has been adapted for other retailers including Walmart and Petco.
  • Designed and continue to maintain several modular displays that serve as a structural catalogue for a variety of in-store merchandising solutions.
  • Collaborated with vendors to develop a structural standard that is consistent for all Nestle Purina display structures.
  • Designed promotional packaging in a variety of materials such as corrugate, folding carton and wire.
  • Created and developed ways of working between internal and external team members.
05/1997 to 07/2001 Senior Structural Display Designer Chesapeake Display & Packaging | City, STATE,
  • Structurally designed multiple in-store display solutions for CPG companies including General Mills, 3M, Bayer, RayoVac, and Wells Lamont gloves.
  • Designed cost-effective solutions to meet client budgets.
  • Created solutions that adhere to packaging, logistical and retail parameters.
  • Effectively communicated directly with clients providing design solutions and customer service on a day-to-day basis.
  • Created prototypes for client presentations using techniques which include renderings (computer and marker), miniature and full size color mock-ups.
  • Regularly utilized ISTA shipping tests and standards.
02/1993 to 04/1997 Structural Display Designer Great Northern Corporation | City, STATE,
  • Designed and engineered floorstand, pallet, quarter pallet and PDQ displays.
  • Comprehensive knowledge of the following: corrugated board construction and purpose; corrugated manufacturing processes including flat bed and rotary die-cutting, folding and gluing; flexographic and lithographic printing processes.
  • Utilized many merchandising design products including hooks, tapes, fasteners, etc.
  • Lead designer for the following clients: Kraft Foods, Banta Media and Masterlock.
  • Generated new ideas with limited direction.
Expected in to to Bachelor of Arts | Industrial Design Purdue University, West Lafayette, IN GPA:
  • 3-D Design coursework
  • Color Theory and Perspective coursework
  • Design Methodology
Expected in to to | Graphic Design Indiana University at South Bend, South Bend, IN GPA:
  • Advanced Graphic Design coursework

POPAI OMA Awards 2003 – presently Shop! (formally POPAI)
Display of the Year Judge (Lead Judge 2018) 2016-present

OutstandingMerchandising Awards - POPAI
NestlePurina - Three Golds, Four Silvers and Nine Bronze awards
Great NorthernCorporation - Two Golds, One Silver, and One Bronze

Path to Purchase Awards
Nestle Purina 2 Platinum Awards

Professional Awards
POP People to Watch In-Store Marketing Institute 2006
Who's Who in Shopper Marketing 2011 - present

Karass Effective Negotiating - 2006
Weyerhauser Corrugated "Box" School - 2002

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Resume Overview

School Attended

  • Purdue University
  • Indiana University at South Bend

Job Titles Held:

  • Merchandising Senior Expert
  • Senior Merchandising Designer
  • Senior Structural Display Designer
  • Structural Display Designer


  • Bachelor of Arts

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