Energetic business professional offering wealth of experience in marketing, communications, business growth and development, and personnel management. Successful in forging partnerships and relationships with numerous physician practices, IT companies, hospital personnel, advertising entities, healthcare equipment providers, utility/maintenance technicians, attorneys, accountants, bankers, and employers.
Skills
Business and staff management
Workflow planning/resource allocation
Marketing & relationship buidling
Excellent oral and written communication
Strategic consulting and planning
Negotiation skills/Conflict resolution
Work History
Medical Practice Manager, 10/2014 to Current Aledade – Matthews, NC,
Reports directly to CEO of a diagnostic radiology practice. Key member of original leadership team of start up company growing to become multi-million dollar company.
Responsible for leading 36 professional, technical, and administrative personnel in 3 physical office locations, servicing multiple states in the southeast. Recruits, hires and develops new employees, providing professional development opportunities.
Oversees fiscal operations, including accounting, budgeting, authorizing expenditures, and financial reporting. Recently supported company's transition to QuickBooks for accounting activities.
Ensures practice is in compliance with OSHA, HIPAA, and all other federal and state regulations.
Creates and implements organizational policies and procedures. Continually assesses the need for modifications and improvements for effective business operations.
Regularly consults with healthcare legal and medical professionals on business decisions.
Oversees relationships with multiple IT contractors to ensure smooth operations of electronic record management systems, PACS, and internal office communications systems. Also works to establish revisions to current workflows so as to improve daily operations.
Negotiates with insurance companies to establish fair reimbursement fee schedules.
Marketing Director, 10/2014 to Current Department Of Defense – Annapolis Junction, MD,
Implemented marketing strategies and activities which resulted in company growth from 1 referring physician to more than 1,400 in five years.
Created, initiated and maintains all marketing endeavors, encompassing print, digital, television, radio, and personal outreach. This includes developing relationships with numerous physicians, practitioners, practice owners, and office staff in multiple service areas.
Participates in numerous community outreach activities including Chamber of Commerce events, corporate and municipal health fairs, and fundraising/charitable events.
Coordinates with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
Primary contact for outside customers utilizing our radiology reading services. Troubleshoots issues that arise with connectivity and other IT issues.
Analyzes market trends and competitive landscape to understand opportunities and value of our services to further promote business. Continually advises office and technical staff of their powerful impact on our business.
Lead Preschool Teacher, 09/2005 to 05/2010 Kindercare – Goodlettsville, TN,
Educated students in foundational concepts. Fostered reasoning and problem solving through active exploration games and activities. Promoted physical, academic and social development by implementing diverse classroom and outside activities.
Gave one-on-one attention to children while maintaining overall focus on entire group, an important skill in any position.
National Accounts Manager - Exceptions, 01/1997 to 12/1998 Aetna – City, STATE,
Worked directly with personnel from Sales and Service departments of National Accounts (supporting employers with greater than 5,000 employees). Analyzed requests for exceptions to employee health benefit policies and standards. Evaluated legal, political, administrative, and financial implications. Provided final determinations for requests, using sound judgement and fiscal accountability. Consulted with myriad personnel throughout company.
Managed 4 team members in Exceptions Department. Provided guidance and proper training to ensure consistency, thorough approach, and maximum efficiency in handling requests from hundreds of personnel.
Drove business success by maintaining and applying current knowledge of market trends, administrative capabilities, legal climate, financial implications, and corporate goals.
National Accounts Sales Consultant, 06/1989 to 01/1997 Aetna – City, STATE,
Provided direct support for National Accounts sales personnel (bidding for the employee health and life insurance benefits business for employers with greater than 5,000 employees), resulting in the acquisition of multiple multi-million dollar new contracts.
Developed all responses to Requests for Proposals, encompassing all aspects of our business, including financial, legal, and administrative considerations.
Collaborated with internal teams and personnel to collect the data necessary to provide accurate, reliable and timely responses. Developed an expansive network of resources within the company.
Developed training tools for employees new to the department. Provided training and coached high-achieving sales and account management employees.
Maintained up-to-date knowledge of competitor products and pricing in markets served
Exceeded sales quotas and increased profitability through effective sales strategy, providing excellent customer service, creating innovative customer solutions.
Resolved issues with high-profile customers to maintain relationships and increase return customer base.
Education
Bachelor of Arts: French, Expected in 06/1989 Dartmouth College - Hanover, NH GPA:
MBA: Management Science, Expected in 05/1994 Rensselaer Polytechnic Institute - Troy, NY GPA:
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