Seasoned and multifaceted professional, with A wide-ranging experience in clinical marketing and operations. Skilled at providing market information and demonstrating clear understanding of customer needs and market trends as well as brand strategy. Adept at facilitating process improvement activities while performing complex, efficient initiatives and workflow analysis of business. Possess articulate and persuasive written and oral communication skills, and superior problem-solving techniques.
Partnered with physicians, staff, hospital administration, vendors, and media and community contacts.
Obtained knowledge in customer interaction, primary research, competitive analysis, and third party input.
Served as a public relations contact for all interviews and administered all messaging and presentations.
Established direct Sales Team as well as various physician to physician; developed customer service initiatives with optimal results
Executed thorough cost/benefit analysis of various marketing initiatives and coordinated value proposition to potential clients.
Recommended the development and implementation of marketing and sales planning/budgeting initiatives toward the expansion and attainment of goals for more than 40 physicians and five divisions of more than $40 million company.
Created design of all collateral, website content, advertisements, quarterly newsletters, and direct mail initiatives
Played a pivotal role in improving the visibility and loyalty to the individual divisions through sales, public relations, brand management, loyalty, and retention initiatives
Public Mass Communications
VISION, STRATEGY, AND MARKETING MANAGEMENT & PLANNING
SUSTAINED BUSINESS GROWTH
QUALITY MEASUREMENT AND ROI
EXCEPTIONAL RELATIONSHIP MANAGEMENT
MEDIA & PUBLIC RELATIONS
TRAINING AND DEVELOPMENT
STRATEGIC PROJECT MANAGEMENT
SOCIAL MEDIA PLANNING
PHYSICIAN RELATIONS/RECRUITMENT/JOINT VENTURES
EFFECTIVE COMMUNICATOR WITH MEDICAL PROFESSIONALS
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