Highly experienced and adaptable Marketing Professional with distinguished performance as a proactive manager,
team builder, and tactical planner. Broad-based background encompasses exceptional work ethic and commitment
to organizational objectives within a highly competitive and rapidly changing marketplace. Proficient in budget
development and maintenance, as well as the creation and promotion of marketing, communications and public
outreach programs. Proven ability to create Internet marketing materials that promote desired brand image and
available products and services. Noted capacity to act as liaison between organization and members of the public,
including the media, other industry professionals, and local communities.
is a full-service Internet marketing company; located in Boynton Beach,
Florida, that specializes in SEO, PPC, social media marketing, search engine marketing and graphic design.
Propel works with clients to create effective and unique marketing strategies to help raise their online profile
and support their business objectives.
Assist principal on responding to new business opportunities including researching companies and
industries, writing proposals, preparing presentations and other new business efforts.
Participate in business development presentations and meetings as appropriate.
Actively presents ideas to expand service offering and enhance positioning of the firm.
Work with agency principal and clients on strategic positioning and planning.
Guide clients in branding, positioning and marketing implementation.
01/2015 to 07/2016
Director of MarketingNorth Suburban Medical Center － Thornton, Colorado
Executed business development, marketing and communication activities for facility as well as support the
development and execution of strategic plans in coordination with departmental leadership.
Oversee production and dissemination of all printed materials.
Provided direction to Department Directors in planning special department projects in order to achieve
business development goals.
Developed and implemented marketing tools and methodologies including: image/branding, advertising,
marketing collateral, direct marketing, web site, physician referral, special events and promotions.
Represented North Suburban on Health ONE system marketing team.
Contributes to the planning of
system-wide marketing and public affairs strategies and tactics.
Ensures implementation at NSMC.
Managed Media Relations for NSMC programs and events.
Managed internal communications, such as employee and physician newsletters, working closely with
Human Resources related to the hospital's activities and issues.
Monitored and updated hospital Internet Web site as required.
Developed and implemented strategic marketing initiatives for hospital, evaluating market opportunities
for enhanced positive exposure and development of advertising campaigns in support of initiatives.
01/2013 to 01/2015
System Marketing DirectorCommunity Health Systems － Davenport, Florida
Responsible for driving system-wide brand development, building marketing briefs, and creating a
differentiating marketing strategy that will drive improvements in market share, brand loyalty, and service line
Supervised Chaplain and Volunteer services.
Developed and implemented marketing strategies and tactics to drive brand loyalty.
Developed marketing briefs for each major marketing initiative and service line.
Tracking and analyzing market trends, competitive positioning, and entity and line-specific volumes and
forecasts to recommend strategies.
Selecting marketing tactics, measuring ROI, and making rapid adjustments to optimize return on
Managing implementation of marketing campaigns, including development of creative messaging,
production of collateral materials and management of website/landing page development.
Maintain and grow physician referral base by maintaining line of communication with physicians.
01/2012 to 01/2013
Director of MarketingHCA; Westside Regional Medical Center － Plantation, Florida
Manages Marketing, Advertising and Public Relation campaigns from creation and implementation through to
fruition, regularly resulting in heightened visibility, positive community reaction and increased revenue for the
Broward market of four facilities, Westside, its multiple service lines, physician practices and community-
Manage and coordinate community relationships through monthly lectures, health fairs, special events,
organizational and professional memberships, and local government entities.
Oversee event management from planning phases through breakdown, including sponsor material, location
scouting, vendor relations, guest relations and event flow.
Drive and execute branding initiatives including core mission, key messaging, crisis management,
philanthropic initiatives and community relations.
Create collateral materials including mailers, logos, press kits, brochures, pamphlets, flyers, invitations, etc.
Execute various public relations tactics including press releases, media alerts, editorial commentary, crisis
communication, briefs and annual reports, and media tools including talking points and media training to
physicians, leadership and staff.
Track ROI for all initiatives using various measurement tools for mailers, advertising initiatives, event
attendance, and social medial platforms.
Manage a successful social media portfolio including website creation and management; blog generation
and execution; content and message management for Facebook, Twitter, and YouTube; and the
management of paid strategies including Google AdWords, Online Advertising.
01/2010 to 01/2012
Marketing Communications SpecialistUniversity of Chicago Medical Center － Chicago, Illinois
Promotes Medical Center's services to prospective patients using inventive marketing techniques that present
accurate and relevant information.
Coordinates with department administrators to develop, implement, and
evaluate marketing initiatives.
Manages marketing, communications, and public outreach programs while
synchronizing with department leaders to ensure that marketing needs and priorities are promptly addressed.
Partners with creative service providers to develop designs and production schedules for various marketing
Spearheads virtual brand management and approves web content.
Develops, tracks, and evaluates marketing budgets, both annually and for individual initiatives.
Publishes progress reports pertaining to the value and cost of marketing projects.
Continuously evaluates industry best practices, innovations, and competition to ensure that all projects are
effective and speak to relevant healthcare trends.
01/2008 to 01/2010
Marketing ManagerTenet Healthcare Corporation － West Palm Beach, Florida
Championed marketing efforts for St.
Mary's Medical Center (a 463-bed acute care hospital) and Delray
Medical Center (a 468-bed acute care hospital).
Developed and implemented strategic marketing initiatives,
targeted to both internal and external markets, while using marketing and public relations techniques to
manage the organization's image.
Accountable for media relations, collateral development, event planning,
promotions, publications, and internal communications.
Supervised internal and external marketing communications, including writing, design, production, and
Created and maintained websites for St.
Mary's and Delray Medical Centers.
Managed and scheduled media interviews for 24-hour trauma media call.
Issued weekly press releases and organized quarterly newsletters, which reached 150,000 homes.
of medical staff newsletter.
Acted as liaison for advertising and public relations agencies, the CEO of Tenet Healthcare Corporation,
the administrative staff, department directors, and the regional office.
Fostered a positive community relationship while promoting products through health fairs and educational
01/2007 to 01/2008
Lead Program Support AssistantNF/SG Veterans Health Administration － Gainesville, Florida
Managed and trained 8 employees while supervising daily tasks and performing project management.
Responsible for credentialing, enrolling, and verifying all employees, which entailed communicating closely
with educational institutions, license issuers, certification boards, employee references, and other employers.
Ensured accuracy and authenticity of all recorded information.
Supported Human Resources department in managing VetPro-related issues and obtaining necessary
materials and information.
01/2005 to 01/2007
Marketing AssistantCommunity Foundation of Northwest Indiana － Hobart, Indiana
Developed, produced, and distributed marketing materials for internal and external initiatives for St.
Medical Center, a 190-bed acute care hospital.
Led team of marketing professionals while planning special
events to promote hospital services and programs, such as health and career fairs, physician lectures,
Increased efficiency of department by using graphic programs and databases to maintain files, execute
mailings, and publicize services offered by the hospital.
Improved performance of marketing department by meeting established goals and objectives; contributed
to enhanced marketing initiatives by analyzing current and past projects and making recommendations for
Designed marketing materials, including logos, brochures, fliers, postcards, press releases, etc.
Facilitated communication between department professionals by tracking progress of multiple initiatives
and ensuring that all projects were completed in a timely and organized manner.
Education and Training
Bachelor of Science: Computer Graphics TechnologyPurdue University － West Lafayette, IndianaComputer Graphics Technology Focus on Interactive Multimedia Development
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programs, event planning, special
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