Marketing Program Manager Resume Example
MARKETING CAMPAIGN MANAGER Motivated and strategic marketing professional with proficiency in creative development, strategic planning, implementation and analytics. Self-starter with strong interpersonal skills who thrives in a fast-paced entrepreneurial environment. Extensive project management experience resulting in budgets and timelines being met for cross-channel marketing projects. Experience in marketing strategy, cross-functional team leadership, building brand awareness, POS, consumer packaged goods, direct response advertising, new product launches and effective marketing communications. Determined problem solver seamlessly addressing challenges with creative viable solutions. Project Management/Jira/Clarizen Operations Integrations Corporate & Field Communications Strategic Promotions Budget Management Agency Management Staff Management Asset Management Design Production Analytics/Tableau Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring [Number]+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
- Received “[Name of Award]” for [Accomplishment].
- Supervised team of [Number] staff members.
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- Manage all budget and marketing efforts from strategy to execution for multiple product lines (Insurance, Discounts & Rewards, Membership Acquisition, and Retention) in 22 states.
- Work with outside agencies, vendors and partners on multiple projects to leverage programs and achieve overall acquisition and retention goals through DRTV, print, direct mail, branch signage, email, digital campaigns and events.
- Enforce consistency of brand usage across all marketing communications.
- Lead projects and ensure each project is aligned with product strategy, delivered on time, on-brief, within budget, meeting high-quality standards.
- Achieved CPL and CPS goals through pub ads, promotion, digital campaign, MSG, billing inserts, social media, email and event support.
- Improved collaboration between product and marketing team, established protocols to hold product accountable to on time delivery of offers resulting in increase in efficiencies.
- Accurately manage marketing budgets of more than $30M annually.
- Strong project management resulting in reduced timelines and costs, decreased agency dependency by 90%, allowing for reallocation of funds to test new concepts.
- Responsible for developing, initiating, and driving all marketing initiatives and strategies for both VisionArt Galleries and Solar Shading Systems while ensuring consistent brand image/message from one medium to next.
- Strategized, built, and implemented marketing campaigns to support sales objectives.
- Prioritized marketing efforts based on budget and target audience and presented recommendations and suggestions for long-term growth.
- Assisted in development of new product launches including package design, POP, sales collateral, communication plans, and advertising.
- Led quarterly sales training & development sessions for high volume dealers.
- Achieved 10% sales growth each year for 3 years.
- Developed and successfully implemented changes providing organization and structure to manufacturing and sales.
- Successfully launched redesign of 3 new websites, identifying target audience, industry landscape, differentiators.
- Implemented Strategic Partner program with high-end CE brand resulting in 75 new dealers nationwide, agreement included purchase of showroom displays which grew their sales by 15.
- Served as lead to large house account nurturing client relationship (local auto dealerships, Obagi, Toshiba, Verizon Wireless, MGM Grand Hotel, Adidas, Doane Pet Care, Black & Decker, Hampton Products, Pepsi and WD-40).
- Developed and implemented integrated marketing campaigns, including direct mail, email campaigns, sales collateral, online and print advertising.
- Created and maintained project budgets and schedules, making sure deliverables were completed on time, every time.
- Worked with all members of assigned project team to estimate costs and timing for tasks such as project strategy, design, visual design, and technology requirements.
- Created and maintained project documentation such as creative briefs, project plans, statements of scope of work, status reports (internal and external), change requests, and printing specifications.
- Presented creative work to clients for approval or modification.
- Accurately launched design and versioning of 20+ Verizon brochures in various languages Successfully organized and managed challenging 72-hour request to render WallMart store schematic, produce live packaging for 20 SKUs, and multiple Point of Purchase displays Produced attractive and compelling shop window displays for 50 Adidas stores throughout US, including variations for flagship stores Developed and improved quality of image library; established digital asset system Supervised and art directed photo shoots, including scheduling, budgeting, and scouting talent Resolved conflicts within creative team so that deadlines were not compromised.
- Successfully managed creative team of three.
- Basic graphics design of POP, Packaging, Sales Collateral, and Trade advertisements.
- Ensured accuracy of designs, suggested improvements, increased quality of production, archived files, managed and provided art direction on photo shoots, and maintained asset library.
- Worked with new product development team on launch of new products, requested and tracked all development and prototype samples to ensure due dates were met, reviewed sample products upon arrival, resolved and followed up with any packaging, collateral or quality related issues.
- 2015 – ACE Be Legendary Award in recognition of catching extremely far-reaching error that would have resulted in thousands of membership cards being issued with wrong number of membership years 2010 – Agency Alchemist Award in recognition of interpersonal skills, project management and creativity.
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Resume Overview
School Attended
- true
- University Of Phoenix
Job Titles Held:
- Marketing Program Manager
- Senior Marketing Manager
- Creative Project Manager/Account Executive
- Assistant Marketing Manager/New Product Development Assistant
Degrees
- Bachelor of Science : Business Management
Business
Analytics
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