Creative-thinking and analytical marketing student seeking internship to utilize coursework and experience in business development role
Marketing Intern May 2015 to August 2015National Rural Electric Cooperative Association － Arlington, VA
Created company-wide analytics program for NRECA distribution and use Analyzed reports of email, website and social media data to evaluate marketing campaigns on a weekly reporting schedule Culled data from public sites/social using Google Analytics; Google Adwords; SEO Culled data from private sites using Webtrends and SubscriberMail Reports Used GMMAD approach to evaluate weekly analytics reports Stakeholder on Supplier Evaluation Committee for RFP regarding new e-mail communications system Researched ten e-mail marketing platforms to succeed current system (SubscriberMail) Involved in final three demos organized by Vender Management Developed RFP Selection Matrix to choose final vendor Designed and deployed all marketing communications through SubscriberMail during thirteen week internship Completed comprehensive Strategic Marketing and Communications Plan for Project 4401 Rooftop Solar Cross-collaborative project consisting of one project manager working closely with nineteen interns across four different teams to put solar panels on the rooftop of 4401 Wilson Boulevard using community solar Member of Communications team; also embedded on Finance team for weekly meetings Executed Outreach included: Two press release templates Three blog posts to internal NRECANow Website Video depicting project accomplishments, using footage from interviews with senior leadership including CEO Jo Ann Emerson, VP of Business and Technology Strategies Jim Spiers Project Logo Discussions with Dominion Power regarding rooftop solar; community solar options Mid-project review July 2; final presentation August 5 to senior leadership Ohio State Hillel Marketing Team.
Intern January 2014 to May 2014President － Columbus, OH
Lead team of four in promotion and planning of events for the Ohio State student population Evaluate Google Analytics to manage and optimize day-to-day website traffic and social media presence Improved site visits by 6.2% and increased Facebook likes by 63% in single month Maintained bounce rates between 50% - 60% Increased total site pages per session 53% from 1.61 to 3.04 Employ Photoshop to design and create fliers for roughly 20 events per semester and manage campus-wide distribution Utilize social media to successfully influence Ohio State corporate relations policy Created PB&Jam program - assembly and distribution of 2,000 sandwiches to local Columbus homeless shelters In2une Music.
Campus Representative September 2014 to January 2015Georgetown Aquatics － Columbus, OH
Promoted on-campus events for major record label via social media (Facebook, Twitter and Instagram) and on-site marketing.
Musical acts included OkGo, Smashing Pumpkins, Angus & Julia Stone, and Vance Joy.
Manager May 2014 to August 2014Lifeguard － Bethesda, MD
Managed staff and responsible for all operations at Edgemoor Club Pool.
Promoted from lifeguard to manager after four summers of service.
Bachelor of Science : Business, Marketing English, PresentThe Ohio State University, Fisher College of Business － Columbus, OHGPA: GPA: 3.163 National Buckeye Scholar and Provost Scholarship Award recipientBusiness, Marketing English GPA: 3.163 National Buckeye Scholar and Provost Scholarship Award recipient Directly admitted into Fisher College of Business
*Selected for Ohio State Honors & Scholars Program - Media, Marketing and Communications Program
*Fisher Middle-Market Industry Cluster Program
*MBA-like experience for undergraduates with emphasis on case method and interaction with local corporations
American Marketing Association Member Columbus, OH Aug. 2014 - Present Organized 5K race to support local Columbus animal shelter New Beginnings, raising $800 Alpha Epsilon Phi Sorority Member Columbus, OH Jan. 2014 - Present Participate in fundraisers and service for two national philanthropies, Sharsharet and the Elizabeth Glaser Pediatric AIDS Foundation; raised the most service hours of any sorority with 3,738 total hours in 2014 Led budgeting for 2015 Mom's Weekend - executed event within allotted $1,000 budget
Additional Information American Marketing Association Member Columbus, OH Aug. 2014 - Present Organized 5K race to support local Columbus animal shelter New Beginnings, raising $800 Alpha Epsilon Phi Sorority Member Columbus, OH Jan. 2014 - Present Participate in fundraisers and service for two national philanthropies, Sharsharet and the Elizabeth Glaser Pediatric AIDS Foundation; raised the most service hours of any sorority with 3,738 total hours in 2014 Led budgeting for 2015 Mom's Weekend - executed event within allotted $1,000 budget
Photoshop, approach, case method, e-mail, email, Finance, Google Analytics, leadership, Logo, marketing, Market, Marketing and Communications, marketing communications, MBA, meetings, press, promotion, reporting, RFP, Strategic Marketing, Video, Website, Webtrends