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TABLE OF CONTENTS

Create Your Marketing
Resume in 5 Easy Steps

  • Step 1: Add Contact Info

    Heading Slides

  • Step 2: Include Work Experience Details

    Work History Slides

  • Step 3: Provide Education Details

    Education Slides

  • Step 4: Select Your Skills

    Skills Slides

  • Step 5: Fill in Your Background

    Summery Slides

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Get Expert Writing Recommendations for Your Marketing Resume

Getting a marketing job interview requires a persuasively written resume. Make the writing process easier by using LiveCareer’s Resume Builder. Follow the step-by-step instructions to craft a professional resume using marketing-specific prewritten text composed by our certified resume writers.

Some of the following are suggestions from our resume builder. They are results-oriented text and clearly show an applicant’s value:

  • Planned client relationship cultivating events to promote growth, expanding clientele base by 53 percent.
  • Orchestrated launch for new products to expand market share and generated 20 percent increase in revenue.
  • Developed marketing plans and successfully promoted business on the internet, improving business opportunities 15 percent.
  • Secured high-value accounts through effective customer solutions, consultative selling and promotion of compelling business opportunities.
  • Boosted brand image by implementing targeted marketing campaigns and engaging in professional networking to support outreach.
  • Maximized effectiveness of marketing campaigns by diversifying strategies across traditional and online platforms.

8 Dos and Don’ts for Writing a Marketing Resume

  • Do choose an eye-catching resume template. In the marketing industry, getting people’s attention is a big part of the interview process. If your resume template doesn’t stand out, you likely won’t stand out as a candidate. Choose a template appropriate for the organization you are applying to. If it is a design-focused firm, consider a modern style with striking colors. When applying to a more traditional established agency, stick to black and white but still pick a template with strong formatting.
  • Do use metrics to back up your claims. The company you are applying to wants someone who can deliver results. The classic writing advice “show, don’t tell” is especially applicable in this industry. Statistics drive the marketing field, so data and examples are essential in your resume. Use numbers to show how you achieved success in prior roles. For example, indicate that you increased sales by 15 percent or that you oversaw online campaigns on four different social media platforms.
  • Do emphasize the results you achieved. As you write descriptions of prior work, use results-oriented language. For example, rather than writing that you applied consultative-selling techniques, write that you landed high-value clients using consultative selling. The latter focuses more on what you accomplished and advertises the strength of the skills you offer.
  • Do define a unique value proposition. When you are marketing a product or service, you need to understand the unique value it offers customers. This is as true on your resume as in your marketing work. Identify the unique characteristics that make you a valuable candidate. Prove your marketing ability by selling yourself to potential employers.
  • Don’t use fluffy language. Hiring managers in the marketing industry can see through fluff. They are looking for someone who can deliver concrete results. Strong communication skills are essential for marketing, so clearly communicate the value you can bring to the team.
  • Don’t gloss over the Skills section. Don’t miss the opportunity to sell yourself with your skills. Proficiencies with tools like Microsoft Office are not impressive. Instead, focus on your marketing-specific skills such as channel-specific techniques and notable platforms. For example, you may highlight experience with search engine optimization (SEO) marketing and using AdWords.
  • Don’t include irrelevant information. Remove any unrelated qualifications from your resume. You may be proud of being treasurer for your college club, for example. However, this is likely not relevant to a marketing job, so leave it off. On the other hand, activities that demonstrate important soft skills for marketing, such as creativity and interpersonal interactions, can further make your case.
  • Don’t let errors make a poor impression. In marketing, presentation is everything. A resume with basic grammar mistakes or, even worse, a misspelled brand name can cause a marketing hiring manager to toss it aside without another look. Show that you have the attention to detail and strong writing skills a marketing professional needs. Use grammar- and spell-checkers to eliminate errors, and always proofread your resume multiple times before submitting it.

Beat the ATS with These Marketing Resume Skills

When you apply for marketing jobs, you may need to pass organizations’ applicant tracking systems (ATS). These computer programs scan resumes for keywords and analyze how closely they match the keywords of job listings. They can help organizations find applicants with the most relevant resumes.

If you are applying for an in-house job with a major brand or large agency, it is highly likely they are using an ATS. To advance through the hiring process and get your application before the hiring managers, you need a resume that can pass the software. LiveCareer’s Resume Builder suggests skills that marketing companies are likely to program into the ATS. Depending on the type of position you are applying to, consider using examples such as these:

  • Marketing analytics.
  • Search engine optimization.
  • Marketing automation.
  • Drupal publishing.
  • Creating and distributing consumer surveys.
  • Google Analytics.
  • Social media promotions.
  • Copywriting.
  • Brand management.
  • Facebook Ads.
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Marketing Resumes for Every Professional Level

Entry-Level

Marketing Intern Example Resume Customize This Resume

Marketing Intern

If you are a job seeker at the beginning of your career, a strong resume in a functional resume format can help you stand out. You may not have a lot of experience but this format will help you show off your skills and education to show you are qualified for the role. Entry-level job seekers should also point out any transferable marketing-related experience. In the example, the job seeker describes arranging product displays to promote specialty items. Many retail jobs involve some marketing skills.

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Mid-Career

Marketing Manager Example Resume Customize This Resume

Account Manager

A combination resume format, such as the one shown above, can show your progression throughout your career. In the example, the job seeker has advanced from being an intern to an account manager. As you increase your experience, use metrics to show your achievements. In the example, the job seeker expanded the clientele base by 53 percent. This adds weight to her claimed skills in client development and national accounts.

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Executive-Level

Marketing Development Officer Chief Example Resume Customize This Resume

Chief Marketing Development Officer

Job seekers at the executive level are applying for very competitive jobs. Showing success in prior roles is essential. In this example, the job seeker wrote that he launched new products that generated a 20 percent increase in revenue, a metric that is sure to catch the attention of a recruiter. This job seeker chose a chronological resume format because he has some gaps between jobs. This choice emphasizes his relevant skills by placing them at the top before the timeline of his career.

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More marketing resume samples

Find resume examples for your desired marketing career. Get access to expert writing recommendations, do’s and don’ts and everything you need to write a perfect resume.

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Resume Success Stories

Statistics and Facts About Marketing Jobs

Median Annual Pay

Public Relations Specialists60000k
Advertising, Promotions and Marketing Managers132620k
Market Research Analysts63120k
Wholesale and Manufacturing Sales Representatives61660k
070K140K

Source: Bureau of Labor Statistics

Projected Job Growth From 2018–2028

Public Relations Specialists6% average
Advertising, Promotions and Marketing Managers8% faster than average
Market Research Analysts20% much faster than average
Wholesale and Manufacturing Sales Representatives2% slower than average
012.525

Source: Bureau of Labor Statistics

Popular Job Titles

  • Marketing Manager
  • Search Marketing Strategist
  • Marketing Research Analyst
  • Marketing Specialist
  • Advertising and Promotions Manager
  • Business Intelligence Analyst
  • Public Relations Specialist
  • Sales Agent
  • Sales Manager
  • Insurance Sales Agent
  • Sales Engineer
  • Telemarketer
  • Advertising Sales Agent
  • Public Relations Manager

Source: O*Net

Education Level Required

  • Public Relations Specialists: Bachelor’s degree
  • Advertising, Promotions and Marketing Managers: Bachelor’s degree
  • Market Research Analysts: Bachelor’s degree
  • Wholesale and Manufacturing Sales Representatives: Bachelor’s degree (for technical products) or high school diploma (for nontechnical products)

Source: Bureau of Labor Statistics

Average Age in Marketing

Public Relations Specialists41.0%
Marketing and Sales Managers42.2%
Marketing Research Analysts and Marketing Specialists38.6%
Wholesale and Manufacturing Sales Representatives45.5%
02550

Gender Diversity

Public Relations Specialists

Male35.8%
Female64.2%
03570

Marketing and Sales Managers

Male52.6%
Female47.4%
03570

Marketing Research Analysts and Marketing Specialists

Male41.1%
Female58.9%
03570

Wholesale and Manufacturing Sales Representatives

Male71%
Female29%
04080

Source: DataUSA

Highest Paying Locations by State and City

  • Public Relations Specialists: McLean & Idylwood, VA – $132,036 (2017 average salary)
  • Marketing and Sales Managers: Essex County, NJ – $295,054 (2017 average salary)
  • Marketing Research Analysts and Marketing Specialists: Norwalk, Westport & Darien Towns, CT – $286,643 (2017 average salary)
  • Wholesale and Manufacturing Sales Representatives: Walnut Creek (West), Lafayette, Orinda Cities & Moraga Town, CA – $260,357 (2017 average salary)

Source: DataUSA

Most Common Industries

  • Public Relations Specialists: Advertising, Public Relations and related services
  • Marketing and Sales Managers: Computer Systems Design
  • Marketing Research Analysts and Marketing Specialists: Management, Scientific and Technical Consulting Services
  • Wholesale and Manufacturing Sales Representatives: Grocery and related product Merchant Wholesalers

Source: DataUSA

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