Decisive Marketing and Brand facilitator, driving growth through ultra creative and innovative strategies. I have comprehensive background managing highly effective campaigns; supported by key sales, national recognition and career growth. Intensely competitive, self starter with entrepreneurial past, responsive attitude and team driven.
Brand recognition optimization
Knowledge of market trends
Special events planning
Articulate public speaker
Superior writer and editor
Excellent written and verbal communicator
Mobile advertising platforms
Launched aggressive growth plans that helped increase brand views from 6 figures to 8, generating store traffic from 1000's to 10.000's for high level tier sponsors. 2013 Suzuki sold out our RMZ450's before shipped to US.Increased sponsors web traffic by 123% by driving website clickthroughs via event activation's i.e. digital/social media integration registration platforms.
Conceptualized and launched the Velvet Rope marketing campaign, which led to a 79% increase in sales for Wasted Space.
Marketing Director November 2009 to January 2014RCH RACING － Las Vegas, NV
Wore many hats over 6 year\\\'s with growing Race Team in SX/MX arena.
Launched the company\\\'s event marketing program in 2009 with 25k budget.
Established a successful branding campaign through massive data capture program* Garnering top sponsorships, including full factory support from Suzuki (value 2.5 mill annually) within 5 years of team launch.
Notable Highlight - Increased conversion rates by 73% through various contests and promotions. Sponsors acknowledged data increase as viable format for determining ROI & sponsor value.
Negotiated a 200% increase in marketing budget and developed first ever digital / social media data mining program.
The digital /social media integration program is industry standard for benchmarking ROI for sponsor engagement in 2 wheel racing.
Besides maintaining day to day responsibilities; I created a program that nearly doubled race season impressions 4 million(including TV package) for SX by the second race. Accessing social media reach and driving clicks to sponsor sites, quadrupled sales
Sponsor Development and managed client services: Dodge, Suzuki, Loctite, Contour Camera, Soaring Eagle Casino & Resort, Sycuan Casino.
Senior Brand Manager October 2007 to December 2009S&H Holdings WASTED SPACE NIGHTCLUB － Las Vegas, NV
With corporate goal of surpassing the House of Blues as the worlds premiere live music venue; I worked alongside a highly motivated team of entertainment professionals.
Developed the fastest growing brand within the Hard Rock Hotel & Casino; under 2 years.
Constant brand association, brand sponsored events & corporate buy outs; led to venue title sponsor of 4 million.
I personally developed ( knocking on doors ) Carey Hart\'s Weekly Ride Night; sponsor Harley Davidson.
I negotiated a weekly inclusion deal for product and financial investment, from local Harley dealer valued at $55,000 + weekly venue revenues, Thursday night generated 726K.
Boosting HD\'s exposure, brand association and vertical inclusion to the Hard Rock Hotel & Casino -led to Corporate HD\'s million dollar title sponsor bid.
Promoted to point of contact on all of Carey Hart & Pink\'s personal events,6 total, generating $400k+ in revenue.
Wasted Space: spend/capacity ratio surpassed all in Las Vegas live music venues with $56:1 Managed the personal branding of Wasted Space outside the Hard Rock Hotel & Casino, propagated multiple franchise relations.
Principal January 1996 to CurrentOUTBOARD ENT － Las Vegas, NV
Most Recent: the United States Olympic Committee: Public Speaker; Road to Rio Tour.
UFC\'s International Mobile Activation\'s Manager;The Big Red Truck, North America 2011
Weekly staffing, logistics, reporting, corporate directive initiations, budgets, promotion,touring staff of four, event day production, PR, and event host.
*Personally developed outreach initiative to niche academy\'s, schools and clubs to drive attendance (from passenger seat) of non UFC events. This basic social media program increased attendance by 500K.
Started as a talent agency in Boston 1997, booking musical talent nationwide.
Restructured 2002: creative lifestyle events sports marketing & entertainment operation.
Offered end to end services in event development & management including; marketing * creative * design *manufacturing *production* ambassador development.
Gravitated to lifestyle and sports production companies, major action sports events & lifestyle tours.
Clients include: Hard Rock Hotel & Casino,Ford, Reebok, XBox, Hershey\\'s, Volkswagen, Mountain Dew, Rolling Stone Magazine, Right Guard Extreme, Tag Body Spray,Kmart,Campbell\'s Soup & Kelloggs.
Notable Highlights: Rapidly promoted through Gillete\'s mobile marketing agency Fuse from production tech to managing brand ambassador program for key brands Right Guard Extreme, Tag both long time sponsors of action sports.
Personal network of celebrities and athletes, I negotiated #MLB Hall of Famer Jim Rice to appearance for Kmart rollout event, selling out, driving record sales for the National Chain.
Spearheaded National Launch for Gillette\'s Tag Body spray to impressive results, Las Vegas Market immediately ascended to #1 in product sales. 4% start 13% finished.
B.A : Business / Communications, 1993KEENE STATE COLLEGE － Keene, NHBusiness / Communications Member of National Fraternal Organization Phi Mu Delta
Proficient in office, various digital to social media software solutions.