Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Skills
Product Marketing
Strategic Marketing
Complex Problem Solving
Strategic Planning and Alignment
Time Management
Marketing Program Management
Performance Evaluations
Sales Understanding
Education and Training
Palatka High SchoolPalatka, FLExpected in 06/1994 – –High School Diploma: - GPA:
Experience
Institute On Aging - Marketing Director Oakland, CA, 05/2016 - Current
Created and implemented traditional marketing campaigns.
Developed and deepened professional relationships with vendors, negotiated contracts and monitored performance.
Updated web pages and social media profiles with engaging and current content.
Devised innovative strategies to drive customer engagement.
Analyzed competitive environment and consumer trends to stay on top of changing market environments.
Planned and produced highly effective experiential marketing events.
Guided and motivated marketing team to tackle continuous improvement objectives, streamlining processes and controlling costs to spearhead highly profitable division.
Researched market competitors to identify potential new products and service opportunities.
Executed updated marketing plans to increase branding exposure, customer traffic and sales.
Mentored marketing personnel on best practices and protocols to maximize productivity.
Iroquois Memorial Hospital - Home Health Coordinator Watseka, IL, 07/2014 - 05/2016
Communicated with patients with compassion while keeping medical information private.
Resolved conflicts between physicians, nurses and administrative staff to maintain optimal workflows.
Managed operations in accordance with budget requirements.
Solicited medical history information from patients to provide best and most effective medical advice.
Uconn Health Center - Medical Assistant Farmington, CT, 06/2012 - 07/2014
Performed preliminary physical tests to accurately record results in patient history summary.
Relayed messages from patients to physicians about concerns, condition updates or refill requests to facilitate treatment.
Scheduled appointments for patients via phone and in person.
Interviewed and engaged patients to obtain medical history, chief complaints and vital signs.
Prepared treatment rooms for patients by cleaning surfaces and restocking supplies.
Educated patients about medications, procedures and physician's instructions.
Organized charts, documents and supplies to maintain team productivity.
Contacted pharmacies to submit and refill patients' prescriptions.
Efficiently performed insurance verification and pre-certification and pre-authorization functions.
Assisted with diagnostic testing by collecting and packaging biological specimens for internal and laboratory analysis.
Led patients to exam rooms, answered general questions and prepared patients for physician by explaining process.
Collected forms, copied insurance cards and coordinated patient information for billing and insurance processing.
Scheduled patients according to availability, urgency and insurance authorization guidelines.
Managed up to 25-30 patient referrals daily through multi-line telephone system.
Verified documents and associated records to catch and resolve discrepancies.
Developed productive working relationships with numerous insurance company representatives.
Answered questions and resolved concerns raised by both patients and specialists.
Reviewed referral details and expectations with providers and patients and requested new referrals when necessary.
Reviewed demographic, clinical and insurance information before sending to referred specialists.
Prioritized referrals according to urgency and adhered to appropriate referral deadlines.
Commended for timeliness and accuracy in all documentation, from initial contact to account closeout.
Advocated for placement of patients into community-based treatment settings
Accomplishments
Awarded Account Executive of the Quarter, April 2019. Award for exceeding numbers and growth.
Awarded Star of the Year (Individual), November 2020. This award is the highest level of recognition to an employee for exemplifying our values of Excellence in Care, as demonstrated through innovation, Integrity, Service and compassion, Teamwork, Accountability and Continuous Learning.
Awarded Star of the Year (Team), September 2021. This award is the highest level of recognition to a TEAM for exemplifying our values of Excellence in Care, as demonstrated through innovation, Integrity, Service and compassion, Teamwork, Accountability and Continuous Learning.
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