Decisive marketing professional who drives company growth through creative and innovative marketing strategies. Skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing campaigns. Offering vast knowledge in a wide range of fields including: medical, business, marketing, and information technology. Technically advanced information technology specialist successful in software administration and data communications.
Turning Stone Resort CasinoVerona, NYMarketing Coordinator10/2015 to 10/2016
Plans and coordinates the development of integrated marketing communication for gaming business units and departments in support of the business plan and corporate goals.
Maintains responsibility for implementing projects from concept to completion.
Coordinates work of design, photography, video staff, freelance writers and artists, advertising agencies, and research companies, etc. Works collaboratively and proactively with marketing staff in developing required collateral, advertising and communication tools to successfully implement initiatives.
Works directly with Gaming Commission and the marketing, finance and gaming departments to coordinate the planning, procedures, and related approvals for all gaming marketing activities and events. Develops knowledge and familiarities with Gaming and Casino Marketing to effectively support growth initiatives.
Knowledge of business volumes and trends; works cooperatively to execute sales and marketing ideas with the goal of increasing customer volumes.Consistently met and exceeded goals including collaboration with three-person team to reach 115% of annual sales quota.Analyzes effectiveness and results of these investments.
Macy'sNew York City, NYPricing Merchandiser06/2014 to 06/2015
Designed and implemented store merchandise and sign solutions to enhance the overall easy to shop guest experience.
Supported the Marketing Team in developed displays, signs, pricing concepts for cohesive monthly promotions.
Increased profit by 75% consistently each quarter.Worked with direct reports and ensured the appropriate development tools are available for continued growth.
Collaborated with the Creative Team to ensure the visual look of Macy's became aesthetically pleasing and aligned with strategic vision of the brand Worked collaboratively with the Market Research team to identify visual design trends in the market.
Jay MoversSauquoit, NYProject Manager01/2014 to 10/2016
Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Created sales strategies to promote advertising offerings and motivate larger deals.
Managed all projects from creation to follow through after executionCreated brand for family owned company.
Handled all event budgeting, ensuring top quality while consistently coming in under budget.
Increased profits first year by 200% starting on a very small budget for marketing.
Training Systems DesignCamarillo, CABranding Specialist09/2013 to 05/2014
Collaborated on designing logo, clarified objective of the brand, and analyzed customer retention strategy.
Improved social media presence by exhibiting testimonials and using Facebook advertising tools.
Designed website layout and added new graphics to align the client's modernization objective Enhanced and programmed website with a more fluid presentation.
Operated HTML/CSS, and Notepad ++ for website layout.
Designed emails for marketing promotions including electronic postcards and newsletters using HTML. Minimized maintenance functionality for website to be operated by all different technical expertise.
Limited Editions & EccociNew York City, NYMarketing Manager06/2013 to 12/2013
Reported to VP of Marketing & Special Events Programmed website and launched social media sites Facebook, Instagram, and Twitter.
Integrated social media websites to support PR strategy and executed all digital marketing programs: Email, SEM, Display, SEO Expanded email subscriber list to +5000 Designed magazine and catalogue layouts.
Produced in store marketing package that included signage, coupons, and promotional materials Produced photo shoots and fashion shows: booked and coordinated models, photographers, hair, make up, and catering services.
Helped the company open five more stores across the US in three months with marketing materials.
Bachelor of Science:Communications & Information Design2014Suny Institute of Technology, Utica-Rome, NY, USA
Master of Science:Information Technology2015SUNY Institute of Technology, Utica- Rome, NY, USA
Ophthalmic Scribe 2015JCAHPO
Adobe Creative Suite, microsoft office suit, CSS, Data Entry, designing, Email, graphics, HTML, database, website build
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Companies Worked For:
Turning Stone Resort Casino
Training Systems Design
Limited Editions & Eccoci
Suny Institute of Technology
SUNY Institute of Technology
Job Titles Held:
Bachelor of Science : Communications & Information Design 2014 Master of Science : Information Technology 2015 Ophthalmic Scribe 2015
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