Experienced marketing professional with a demonstrated history of working in health and wellness, large organizations, and public relations and non-profits. Skilled in creative design, social media marketing and analytics, strategic planning and overall marketing operations from a leadership level. I have a let's dream it up and put it to life, work ethic.
With 11 years of experience in community engagement, public relations, branding, and social strategy. I come with a strong background in non-profits, medical wellness, human performance, community outreach, customer service, strategic planning, and relationship building with community and industry leaders.
- Brand Management
- Social media management
- Campaign Management
- Graphic Design
- Email Marketing-Constant Contact
- Microsoft Office Suite
- Leadership
- Customer Service
Women's Golf Team
- 3.85 GPA
- 4.0 GPA
- Licensed: American Heart Association Basic Life Support
- Google Analytics for Beginners 10/21-10/24
- Digital Marketing Foundations
- Copywriting for Social Media
- Social Media Marketing Foundations
Macomb, IL, 11/2012 - Current
- Create marketing campaigns to increase revenue and drive traffic virtually and physically. Digital Media exposure has grown by 63%.
- Facilitate growth and increase brand awareness by working with the Membership & Fitness team to build and maintain key relationships. Helped grow Corporate accounts.
- Increased email contact date base by 80%
- Organize community events to establish community relationships and maximize market reach.
- Produce marketing graphics that are attractive, on brand and high-quality, saving the company money instead of outsourcing work.
- Advise on the development of new service and product offerings to increase visibility in emerging markets.
- Align visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
- Utilize social media platforms to promote products, services and content.
- Create social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
- Educate and train staff on adventure recreation and oversee programs and staff.
City, STATE, 10/2011 - 11/2012
- Developed and maintained excellent member relationships to promote facility offerings and assist with health or exercise questions. Membership base grew from 2,000 to 3,500 within one calendar year.
- Managed fitness and recreation facilities, verifying safe and clean facility and equipment conditions.
- Developed marketing campaigns to promote healthy lifestyles and participation in fitness and wellness programs.
- Implemented new processes to gain high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Oversaw event logistics, venue scheduling and accommodations.
- Oversaw a staff of 52 employees including Fitness, Child services, Member services, and administrative.
City, STATE, 08/2011 - 10/2011
- Coached individuals on healthy life choices to improve well-being.
- Communicated with clients to determine goals and performed client assessments.
- Arranged motivational exercise programs to promote healthy lifestyle choices.
- Implemented continuous improvements for scheduling procedures across multiple client calendars and fitness plans.
- www.linkedin.com/in/JessicaClaire
- Jackson Chamber of Commerce Member
- Medical Fitness Association Member
- West TN Healthcare Women's Health Advisory Council
- Madison County Health Council
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School Attended
- Bethel University
- East Tennessee State University
Job Titles Held:
- Marketing & Community Outreach Manager
- Fitness & Membership Director
- Wellness Coach
Degrees
- Bachelor of Science
- Master of Science
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