LiveCareer-Resume

marketing and human resources manager resume example with 17+ years of experience

Jessica
Claire
resumesample@example.com
(555) 432-1000,
, , 100 Montgomery St. 10th Floor
:
Professional Summary

Effective Human Resources Manager delivering successful strategies for maximizing personnel retention, employee engagement and productivity. Results-oriented and collaborative professional bringing expertise in strategic brand management, communications, and employee relations. Detail-oriented, attentive listener and decisive leader.

Skills
  • Strategic Planning
  • Talent Management
  • Corporate Communications
  • Organizational Development
  • Recruitment
  • Training and Development
  • Speechwriting and Messaging
  • Writing and Editing
  • Onboarding
  • Corporate event planning
  • Policy development and enforcement
Education
University of Virginia Charlottesville, VA Expected in 2023 Graduate Certificate : Leadership in Human Resources - GPA :
Cornell University Ithaca, NY Expected in 11/2020 Professional Certificate : Digital Marketing - GPA :
Virginia Commonwealth University Richmond, Virginia, Expected in 05/2009 Bachelor of Science : Mass Communications, Public Relations - GPA :
  • Graduated Cum Laude
Certifications
  • Google Analytics
  • Google AdWords
Work History
InfraMap Corp. - Marketing and Human Resources Manager
City, STATE, 11/2020 - Current
  • Analyzed market data to inform strategic decisions.
  • Led strategic re-brand, including new logo, website, promotional items and collateral materials.
  • Developed and maintained RFP/RFQ tracking and client database
  • Developed creative presentations, project proposals, trend reports, kitted assets, and product data sheets.
  • Oversaw social media presence and aligned posts to include branding and trending ideas
  • Streamlined HR efficiencies, coordinated new hire orientations and provided onboarding and training for new employees.
  • Liaised among 9 divisions to improve communications.
  • Created and implemented forward-thinking initiatives to improve employee engagement.
  • Coordinated technical training and personal development classes for staff members.
  • Recruited top talent to maximize profitability.
  • Worked with managers to achieve compliance with organizational policies, providing clarifying information and recommending necessary changes.
  • Provided resolution to complex and confidential issues.
Colleen Flynn Communications - Freelance Communications Consultant
City, STATE, 06/2009 - Current
  • Implemented modern marketing services for private clients from hospitality, travel, retail and non-profit sectors
  • Designed custom branding elements including logos, websites and custom graphics
  • Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research. Engagement increase by 35% average.
  • Responded to requests for information from media or designated appropriate spokesperson or information source.
  • Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
  • Updated company media platforms to align with changing internal goals and external variables.
Westwood Club - Membership and Marketing Director
City, STATE, 03/2011 - 04/2020
  • Implemented marketing strategies which resulted in 30% increase in membership sales and reduced attrition rates by 3%
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Designed, wrote and produced all marketing and promotional materials
  • Designed, updated and managed all digital content including club website(s) and social media campaigns
  • Created, managed and monitored all electronic/email communications, increasing average readership to 56% open rates
  • Created and implemented strategic communications plan for multi-stage renovation campaign, “Westwood 2020”
  • Developed and disseminated annual membership surveys increasing participation by 275%
  • Achieved highest event sponsorship funds in club history (50% increase)
  • Increased event attendance by 115%
  • Created innovative strategies to drive employee engagement.
  • Wrote executive speeches and talking points to deliver consistent message across all internal and external communication channels.
  • Delivered team member services and customized employee programs focused on optimizing labor relations and communications.
  • Planned and launched peer-to-peer recognition program, multi-level employee committee and community volunteer program
  • Advocated for staff members, helping to identify and resolve conflicts.
Philip's Continental Lounge - Bartender/Manager on Duty
City, STATE, 08/2004 - 03/2011
  • Responded to customer needs by providing friendly, responsive support and maintaining composure and professionalism.
  • Trained employees in essential job functions.
  • Provided management oversight and operational control of inventories and daily sales.
  • Developed and designed restaurant’s 70th anniversary event, producing generous media coverage and record breaking sales.
  • Promoted restaurant events through social media initiatives, distributing press releases and designing promotional items.
  • Fostered relationships and community outreach programs with The American Cancer Society, FETCH a Cure and The Wounded Warrior Project
  • Formulated procedures to use in event of accidents, fires or other emergencies.
  • Evaluated employee performance and conveyed constructive feedback to improve skills.
  • Assisted in organizing and overseeing assignments to drive operational excellence.
Affiliations
  • Society of Human Resource Management
  • American Marketing Association
  • Society for Marketing Professional Services
  • Public Relations Society of America

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Resume Overview

School Attended

  • University of Virginia
  • Cornell University
  • Virginia Commonwealth University

Job Titles Held:

  • Marketing and Human Resources Manager
  • Freelance Communications Consultant
  • Membership and Marketing Director
  • Bartender/Manager on Duty

Degrees

  • Graduate Certificate
  • Professional Certificate
  • Bachelor of Science

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