Marketing And Business Development Specialist resume example with 4+ years of experience
JessicaClaire
, , 609 Johnson Ave., 49204, Tulsa, OK100 Montgomery St. 10th Floor
Home: (555) 432-1000
Cell:
resumesample@example.com
Summary
Resourceful, intuitive, and detail-oriented emerging communication professional. Able to create meaningful stories that connect people and products in a genuine, personal, and impactful manner.
Education and Training
Bachelor of Arts: Integrated Advertising and Public Relations, Expected in 2020 Loyola University - Chicago, School of Communication GPA:
Certifications
HubSpot Academy - Social Media Strategy Certification
Northwestern University – Social Media Marketing Certification
Copenhagen Business School - Consumer Neuroscience & Neuromarketing Course
The University of Pennsylvania - Viral Marketing and how to craft viral content Course
Google Ads Search Certification
Skills
Adobe Creative Cloud
Microsoft Office Suite
Social Media Management
Sprout Social
Hootsuite
Critical Mention
CisionPoint
T4 Web Management
WordPress
Google AdWords
Client Presentation
Public Speaking
Media relations
Brand management
Budgeting
SEO
Google Analytics
Adobe
Spanish
Client Management
Budgeting
Customer relationship management
Experience
Marketing and Business Development Specialist, 07/2020 to Current Otterbein Senior Life – Granville, OH,
Seeking new and past customers in company target markets through research and direct contact while acquiring project/business opportunities related to construction, architecture, and sustainability project to meet its business plans and growth strategies.
Collaborating with management to prepare and implement SUMAC's Marketing and Business Development Plan and strategy to meet the new year's business goals. Considering the Pandemic's impact on our interactions with customers and strategizing to build a more substantial digital presence through paid LinkedIn campaigns and SEO optimization.
Actively managing the company's CRM platform (U-Pilot) to track and report the status of potential projects, markets, customer news, and developments.
Serving as a critical partner to manage relationships with Government Agencies to maintain essential distinctions such as SUMAC's minority and small business certifications. These certifications are necessary to participate as a minority based enterprise in governmental projects with organizations like the Chicago Transit Authority and the Illinois Capital Development Board.
Representing SUMAC at several digital events with agencies that support minority-owned enterprises, such as the Hispanic American Construction Association, to build relationships with fellow minority companies as well as potential clients.
Updating existing and creating new marketing materials as needed while maintaining the company library of marketing collateral, both internal and external, ensuring content is accurate and up to date.
Creating, organizing, and implementing bi-lingual (English/Spanish) standardized documents for international and cross-cultural business development and projects for our offices in Chicago, Lima, and Bogota.
Resident Assistant, 07/2019 to 04/2020 Loyola University Chicago Residence Life – City, STATE,
Actively overseeing 60+ students daily, responding rapidly and resolving conflicts efficiently.
Promoting monthly engagement through self-made educational programs, and events.
Worked alongside a multi-level team of more than 200 people across different departments of the University.
Creating compelling educational content to foster a healthy living environment among the student body.
Public Relations and Social Media Intern, 01/2019 to 04/2020 Loyola UMC – City, STATE,
Closely managed social media sites on a variety of platforms including LinkedIn, Facebook, Instagram, and Twitter with over 265,000 followers using project management tools such as Sprout Social.
Assisting the team in reaching weekly KPI's such as increasing media growth rate, impressions, and engagement through Loyola University Chicago brand and marketing strategies.
Monitoring social media and quickly created reports to assist manager with on-campus crises.
Locating 30+ reporters for media placements through CisionPoint.
Compiling weekly media briefings and social media briefings using Critical Mention and Sprout Social to measure media appearance and social media performance.
Managing the editorial schedule and writing original content for RamblerBuzz, a student-oriented website/social media outlet for the Loyola community with more than 2,000 followers on Instagram and Twitter
Community Manager & Consultant, 12/2016 to 02/2020 Frupo Juice Bar – City, STATE,
Collaborated alongside with founder to create a business concept and launch Frupo Juice Bar's first store in Venezuela.
Created a new brand manual for the company to smoothly transition into an online store to better suit the Venezuelan market.
Maintaining a strong social media presence through thorough strategy and content production via Instagram.
Responding and addressing the community’s queries and complaints efficiently, professionally, and timely through Instagram, Facebook, and WhatsApp.
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