Marketing and Business Development Specialist Resume Example
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MARKETING AND BUSINESS DEVELOPMENT SPECIALIST
Summary
Resourceful, intuitive, and detail-oriented emerging communication professional. Able to create meaningful stories that connect people and products in a genuine, personal, and impactful manner.
Education and Training
Bachelor of Arts : Integrated Advertising and Public Relations, 2020Loyola University － City, State
Certifications
HubSpot Academy - Social Media Strategy Certification
Northwestern University – Social Media Marketing Certification
Copenhagen Business School - Consumer Neuroscience & Neuromarketing Course
The University of Pennsylvania - Viral Marketing and how to craft viral content Course
Skills
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Experience
Marketing and Business Development Specialist
July 2020 to CurrentOtterbein Senior Life － Granville , OH
July 2020 to CurrentOtterbein Senior Life － Granville , OH
- Acquiring profitable construction, architecture, and sustainability, and energy efficiency business for the company.
- Developing new and maintaining existing customer relationships, seeking customers in company target markets through research and direct contact with potential customers, and generating project/business opportunities and RFP's through customer contact to meet the company's business plans and growth strategies.
- Collaborating with management to prepare and implement the company's Marketing and Business Development Plan and strategy to meet business goals.
- Tracking and reporting the status of potential projects, markets, customer news, and developments by maintaining the company-customer relationship management software (U-Pilot CRM) Assembling, print, digital proposal submittals, and interview presentations.
- Maintaining company Minority and Small Business certifications, assist in community outreach, and comply with diversity goals on projects.
- Updating existing and creating new marketing materials as needed while maintaining the company library of marketing collateral, both internal and external, ensuring content is accurate and up to date.
- Creating a new social media strategy plan to increase and consolidate the company's social media presence across Instagram, Facebook, and LinkedIn.
- Ensuring that the content is posted on a timely matter and that it fits our target market needs across our offices in Latin America, the US, and Europe and implementing paid advertising campaigns across social media channels.
- Creating bi-lingual (English/Spanish) standardized documents for use in international and cross-cultural business development and projects.
Resident Assistant
August 2019 to May 2020Loyola University Chicago Residence Life － City , STATE
August 2019 to May 2020Loyola University Chicago Residence Life － City , STATE
- Actively overseeing 60+ students daily, responding rapidly and resolving conflicts efficiently.
- Promoting monthly engagement through self-made educational programs, and events.
- Worked alongside a multi-level team of more than 200 people across different departments of the University.
- Creating compelling educational content to foster a healthy living environment among the student body.
Public Relations and Social Media Intern
February 2019 to May 2020Loyola UMC － City , STATE
February 2019 to May 2020Loyola UMC － City , STATE
- Closely managed social media sites on a variety of platforms including LinkedIn, Facebook, Instagram, and Twitter with over 265,000 followers using project management tools such as Sprout Social.
- Assisting the team in reaching weekly KPI's such as increasing media growth rate, impressions, and engagement through Loyola University Chicago brand and marketing strategies.
- Monitoring social media and quickly created reports to assist manager with on-campus crises.
- Locating 30+ reporters for media placements through CisionPoint.
- Compiling weekly media briefings and social media briefings using Critical Mention and Sprout Social to measure media appearance and social media performance.
- Managing the editorial schedule and writing original content for RamblerBuzz, a student-oriented website/social media outlet for the Loyola community with more than 2,000 followers on Instagram and Twitter
Community Manager & Consultant
January 2017 to March 2020Frupo Juice Bar － City , STATE
January 2017 to March 2020Frupo Juice Bar － City , STATE
- Collaborated alongside with founder to create a business concept and launch Frupo Juice Bar's first store in Venezuela.
- Created a new brand manual for the company to smoothly transition into an online store to better suit the Venezuelan market.
- Maintaining a strong social media presence through thorough strategy and content production via Instagram.
- Responding and addressing the community's queries and complaints efficiently, professionally, and timely through Instagram, Facebook, and WhatsApp.
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Resume Overview
School Attended
- Loyola University
Job Titles Held:
- Marketing and Business Development Specialist
- Resident Assistant
- Public Relations and Social Media Intern
- Community Manager & Consultant
Degrees
- Bachelor of Arts : Integrated Advertising and Public Relations , 2020
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