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Marketing and Business Development Specialist Resume Example

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MARKETING AND BUSINESS DEVELOPMENT SPECIALIST
Summary

Resourceful, intuitive, and detail-oriented emerging communication professional. Able to create meaningful stories that connect people and products in a genuine, personal, and impactful manner.

Education and Training
Bachelor of Arts : Integrated Advertising and Public Relations, 2020Loyola University － Chicago, School of Communication
Certifications

HubSpot Academy - Social Media Strategy Certification

Northwestern University – Social Media Marketing Certification

Copenhagen Business School - Consumer Neuroscience & Neuromarketing Course

The University of Pennsylvania - Viral Marketing and how to craft viral content Course

Skills
  • Adobe Creative Cloud
  • Microsoft Office Suite
  • Social Media Management
  • Sprout Social
  • Hootsuite
  • Critical Mention
  • CisionPoint
  • T4 Web Management
  • WordPress
  • Google AdWords
  • Client Presentation
  • Public Speaking
  • Media relations
  • Brand management
  • Budgeting
  • SEO
  • Google Analytics
  • Adobe
  • Spanish
  • Client Management
  • Budgeting
  • Customer relationship management
Experience
Marketing and Business Development Specialist
July 2020 to CurrentSUMAC inc － Chicago, IL
  • Acquiring profitable construction, architecture, and sustainability, and energy efficiency business for the company.
  • Developing new and maintaining existing customer relationships, seeking customers in company target markets through research and direct contact with potential customers, and generating project/business opportunities and RFP's through customer contact to meet the company's business plans and growth strategies.
  • Collaborating with management to prepare and implement the company's Marketing and Business Development Plan and strategy to meet business goals.
  • Tracking and reporting the status of potential projects, markets, customer news, and developments by maintaining the company-customer relationship management software (U-Pilot CRM) Assembling, print, digital proposal submittals, and interview presentations.
  • Maintaining company Minority and Small Business certifications, assist in community outreach, and comply with diversity goals on projects.
  • Updating existing and creating new marketing materials as needed while maintaining the company library of marketing collateral, both internal and external, ensuring content is accurate and up to date.
  • Creating a new social media strategy plan to increase and consolidate the company's social media presence across Instagram, Facebook, and LinkedIn.
  • Ensuring that the content is posted on a timely matter and that it fits our target market needs across our offices in Latin America, the US, and Europe and implementing paid advertising campaigns across social media channels.
  • Creating bi-lingual (English/Spanish) standardized documents for use in international and cross-cultural business development and projects.
Resident Assistant
August 2019 to May 2020Loyola University Chicago Residence Life － Chicago, IL
  • Actively overseeing 60+ students daily, responding rapidly and resolving conflicts efficiently.
  • Promoting monthly engagement through self-made educational programs, and events.
  • Worked alongside a multi-level team of more than 200 people across different departments of the University.
  • Creating compelling educational content to foster a healthy living environment among the student body.
Public Relations and Social Media Intern
February 2019 to May 2020Loyola UMC － Chicago, IL
  • Closely managed social media sites on a variety of platforms including LinkedIn, Facebook, Instagram, and Twitter with over 265,000 followers using project management tools such as Sprout Social.
  • Assisting the team in reaching weekly KPI's such as increasing media growth rate, impressions, and engagement through Loyola University Chicago brand and marketing strategies.
  • Monitoring social media and quickly created reports to assist manager with on-campus crises.
  • Locating 30+ reporters for media placements through CisionPoint.
  • Compiling weekly media briefings and social media briefings using Critical Mention and Sprout Social to measure media appearance and social media performance.
  • Managing the editorial schedule and writing original content for RamblerBuzz, a student-oriented website/social media outlet for the Loyola community with more than 2,000 followers on Instagram and Twitter
Community Manager & Consultant
January 2017 to March 2020Frupo Juice Bar － Valencia, Venezuela
  • Collaborated alongside with founder to create a business concept and launch Frupo Juice Bar's first store in Venezuela.
  • Created a new brand manual for the company to smoothly transition into an online store to better suit the Venezuelan market.
  • Maintaining a strong social media presence through thorough strategy and content production via Instagram.
  • Responding and addressing the community's queries and complaints efficiently, professionally, and timely through Instagram, Facebook, and WhatsApp.
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Resume Overview

Companies Worked For:

  • SUMAC inc
  • Loyola University Chicago Residence Life
  • Loyola UMC
  • Frupo Juice Bar

School Attended

  • Loyola University

Job Titles Held:

  • Marketing and Business Development Specialist
  • Resident Assistant
  • Public Relations and Social Media Intern
  • Community Manager & Consultant

Degrees

  • Bachelor of Arts : Integrated Advertising and Public Relations , 2020

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