Marketing Analyst July 2016 to August 2016MyLine, Inc
MyLine is a technology company creating a VR platform for online shoppers to visualize custom-made clothing.
Hired to work with CEO for an internship during MBA to create financial models and conduct market research with the intention of having data to inform the launch strategy for optimal traffic and profitability.
Drive and analyze information across a variety of data sources to bring meaningful insights and make actionable recommendations (market data, customer segmentation, internal sales trends).
Develop relationships with our strategic partners.
Key player in preparing financial models and business plan for pitch deck for angel investor pitches.
Conducted market research on industry trends and competitors to identify key industry influencers and inform market strategy development.
Created and curated content for social media marketing to cultivate community and build MyLine's reputation in the industry.
Operations Associate May 2014 to August 2015Swan Stonarts, Inc
Swan Stonarts is a privately held granite monument wholesaler with over $3M in annual revenue.
Recruited into the company to help bring their business operations function to the next level.
Structure and conduct high-quality quantitative and qualitative analysis to inform and influence business operations decisions.
Partner with senior leadership to develop sound strategies to drive growth across multiple product categories, brands, and geographies.
Summarized and analyzed data for budgeting revenues and expenses; measuring costs of products, services, or other cost objectives.
Optimized email marketing strategy through MailChimp testing and data analysis, achieving a 25% open rate and a 3% click-through rate.
Led the design and development of a company internal ERP software system.
Created financial model for $2M investment into product expansion.
Designed and implemented workflows to streamline inventory management and import logistics operations.
Research and Operations Associate August 2011 to March 2014Texas Biochemicals, Inc
Texas Biochemicals is a privately held nanotechnology company focused on the development and production of high-grade nanomaterials for industrial and academic uses.
First position after college where I conducted operation functions.
Support strategic planning and other critical decision-making processes.
Analyzed information for budgeting revenues and expenses; measuring costs of products, services, or other cost objectives.
Managed $1M project budget for Army Research Project, stretching 2-year budget an additional 25%.
Overhauled accounting and bookkeeping system, updating data for previous 4 years.
Created marketing materials and emails for B2B marketing campaigns.
Oversaw website redesign through WordPress.
Research Associate I September 2009 to March 2011UTMB The University of Texas Medical
Assisted PhDs and Postdocs on various research projects.
Created budget proofs for NIH grant and proposals.
Managed day-to-day lab operations including lab inventory management, sample containment, cleaning glassware, and maintaining laboratory equipment.
B.S : Human Biology, 2009The University of Texas － Austin, TXHuman Biology
M.B.A : Innovation and Entrepreneurship, 2017The University of Oregon － Eugene, ORInnovation and Entrepreneurship
Passionate mid-level business professional, with a background in financial analysis, operations and marketing. Worked in industries such as high tech, biotech, wholesale and healthcare. A loyal employee with a talent for seeing the big picture while keeping track of the critical details. Positive outlook, driven and results orientated.