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Marine & Fishing Sales Director Resume Example

Resume Score: 90%

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MARINE & FISHING SALES DIRECTOR
Summary

Talented sales professional who effectively multi-tasks and balances customer needs with company demands. Efficiently builds loyalty and long-term relationships with customers, while consistently reaching sales targets. Excellent analytical and mathematical skills resulted in accurate sales projections, consistent revenue streams, and cost saving measures.

Highlights
  • Accomplished in relationship selling
  • Consultative sales
  • Team player
  • Proven sales track record
  • National account management
  • Effective sales manager
  • Brand awareness development
  • Analytical problem solver
  • Team leadership
  • Creative thinker
Accomplishments

Recognized an opportunity in a neglected brand, BassFan, and took the initiative to revive the brand. Lead the team in redesigning the website, growing our social media presence, and marketing it to the industry. Ultimately resulted in growing sales from virtually zero dollars to over a half million annually.


Grew territory by double digit increases each and every year.


In 2013, awarded additional responsibilities as Marine & Fishing Sales Director to lead the company efforts in those categories and manage a sales team.


Second highest in digital sales revenue in the entire company for four years in a row.

Experience
Marine & Fishing Sales Director05/2013 to CurrentINTERMEDIA OUTDOORS/OUTDOOR SPORTSMAN GROUPKennesaw, GA

Advanced to Sales Director Marine & Fishing as a key member of the executive team to develop sales strategies and cross platform initiatives to grow our revenue in a market segment that has been historically flat.

  • Oversee and manage the endemic fishing and marine segments for our print and digital properties; Game & Fish, In-Fisherman, BassFan and Florida Sportsman
  • Grew segment revenue from $5 million in annual sales to almost $7 million in annual sales
  • Managed a sales team of five people
  • Developed cross platform sales programs to grow revenue from a defined and consolidating endemic market.
  • In collaboration with upper level management, marketing, and research departments created an overall company message to bring to the endemic market.
  • Initiated creative sales programs and editorial support for key customers to obtain larger portions of their budgets.
  • Competitive analysis reports to determine our market share versus competitors
  • Generated lead reports to identify missed business and opportunities of growth for the sales team
National Account Manager07/2006 to CurrentINTERMEDIA OUTDOORS/OUTDOOR SPORTSMAN GROUPMarietta, GA
  • Over $2 Million in revenue annually
  • Conceptualized, created, and implemented sales programs resulting in territory gains even during the recession
  • Analyzed market research data on consumer behavior to help guide clients with an effective marketing campaign
  • Assisted clients with marketing objectives and execution of million dollar plus budgets
  • Identifying client needs, challenges, and objectives to develop solutions based sale plans
  • Strong use of Power Point to deliver informative and powerful presentations
  • Strong use of MRI research to demonstrate the buying power of our media's audience
  • Strong use of Excel and mathematical equations to demonstrate media value and ROI
  • Extensive research on industry and client's business to better assist as a consultative sales rep
  • Primary focus is selling Game & Fish Magazine and In-Fisherman Magazine as well as digital programs across the our digital network.
Advertising Account Executive05/2005 to 06/2006DOLAN MEDIA GROUPRonkonkoma, NY
  • Industries served include accounting firms, law firms, technology firms, banking, major retail.
  • Responsible for selling business newsweekly, Long Island Business News
  • Lead sales representative for BusinessLI, monthly business publication
  • Actively involved in various business network groups within the New York region to grow account base
  • Actively search for new clients and maintain existing clientele
  • Develop successful advertising campaigns to grow my clients business
  • Work closely with advertising agencies with media placement for their clients

Advertising Account Executive05/2004 to 04/2005TRIBUNE NEWSDAYMelville, NY
  • Creation of new business within the publication division
  • Successfully launched new publication bringing in over $400,000 in new revenue the first year
  • Marketing the tourism industry to local businesses
  • Categories include retail, restaurant, housing, commercial and residential real estate law firms, financial institutions
Tournament Angler09/2002 to 04/2004PRO B.A.S.S. TOURNAMENT ANGLERShirley, NY
  • Competed as a Pro in the 2003 Pro Tour gaining first hand knowledge of all B.A.S.S. products, events, television filming
  • Increased sponsor exposure and brand awareness through tournament finishes, media coverage, speaking engagements, and mobile advertising.
  • Sponsors included: Lamiglas Rods, Yamaha Outboards, Skeeter Boats, Lunker City, HotJobs.com.
Advertising Sales Manager01/2000 to 08/2002THE FISHERMAN MAGAZINEShirley, NY
  • Clients included small to medium national accounts, boat dealers, tackle shops, charter boats
  • Over 600 clients
  • Solicit new clients and maintain existing clientele
  • Create and carry out promotional events to give advertisers added value
  • Developed marketing campaigns to increase client's brand recognition
  • Influential in creating, promoting and execution of seminars and retail vending three times a year
  • Over $900,000 in sales per year.
Education
Bachelor of Business Administration: MarketingDowling CollegeLong Island, NY
Interests
  • Fishing and competition.
  • Writing articles about fishing, product reviews, how-to related content.
  • Filming fishing videos and marketing on social media
  • Managing a website for the Bass Fishing Hall of Fame, a Wordpress site, also serve as a Board of Directors member
Skills
  • Proficient in Word, Excel, Power Point, Outlook, Publisher
  • Analytical thinking
  • Knowledgeable on the back end of WordPress
  • Author of published articles
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Resume Overview

Companies Worked For:

  • INTERMEDIA OUTDOORS/OUTDOOR SPORTSMAN GROUP
  • DOLAN MEDIA GROUP
  • TRIBUNE NEWSDAY
  • PRO B.A.S.S. TOURNAMENT ANGLER
  • THE FISHERMAN MAGAZINE

School Attended

  • Dowling College

Job Titles Held:

  • Marine & Fishing Sales Director
  • National Account Manager
  • Advertising Account Executive
  • Tournament Angler
  • Advertising Sales Manager

Degrees

  • Bachelor of Business Administration : Marketing

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