Head of Brand & Advertising (Customize as you apply) Highly motivated, growth-focused marketing expert with more than 10 years' experience leading strategic marketing, brand development, product launch, and creative direction teams. Areas of Expertise - Digital Advertising & Brand Promotion | Market Research & Trend Analysis | Team Building & Leadership Persuasive Contract Negotiations | Client Satisfaction & Retention | Program & Project Management Corporate & Cooperative Advertising | Content Creation & Development | MS Office & Adobe Creative Suites
Education
Bellevue University, Expected in ā āBachelor of Science:Digital Marketing Communications/Advertising - GPA:Digital Marketing Communications/Advertising
Northwestern University, Expected in ā ā: - GPA:
Experience
Design Army - Managing Director / Head of Global Brand Strategy City, , 01/2015 - Present
Plan, direct, and coordinate marketing policies and programs such as determining demand for products and services offered by companies and their competitors.
Develop pricing strategies to maximize profits and market shares while ensuring full-scale client satisfaction.
Lead, motivate, and mentor various teams through strategy developments, brand systems/architecture, and integrated marketing campaigns for international clients and customers.
Coordinate and participate in promotional activities and strategy implementations, working alongside developers, advertisers, and production managers.
Key Accomplishments: Aggressively spearheaded PepsiCo account growth efforts, increasing billing results by 29% in less than two years.
Increased web traffic for CityCenterDC by over 75%, lead generations by 33%, and direct search results by over 500%.
Introduced new, cutting-edge branding, marketing, and media strategies leading to large account awards with global brands.
Rosetta Stone - Creative Marketing Director City, STATE, 01/2013 - 01/2015
Provided overall strategic direction and support for campaign launches and advertising initiatives.
Oversaw product development and monitor trends that indicated needs for new products and services.
Introduced new marketing objectives, creative strategies, and long-form agency processes to build confidence and rapport.
Negotiated contracts with vendors and distributors to manage network policies and expansion efforts.
Key Accomplishments: Delivered over 4K digital bJessicaers, TV, print, packing, social media, email, and web assets Jessicaually; increased department output by 100%.
Recognized for developing branding and market strategies for three new products; launched company-first integrated brand campaign resulting in 300% increase for brain fitness product sales.
Successfully tripled company Instagram followers and increased CTR results by 15%, receiving placement on MediaPost's Top 10 Brands list.
Ann Moorehouse, LTD - President / Vice President of Accounts & Creative Services City, STATE, 01/2010 - 01/2013
Developed full-service agency for Toys 'R Us retainer of over $14B.
Tracked program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives and industry standards.
Assembled and communicated with strong, diverse coalition of organizations and public figures to secure cooperation, support, and action to further company goals.
Provided presentations, pitches, and product demonstrations to company executives, colleagues, and subordinates.
Key Accomplishments: Achieved increase in sales by nearly 20% within three years and reduced production costs by over 40% through streamlining processes for internal teams and outside vendors.
Successfully produced two highest Black Friday sales in Toys 'R Us history through implementing over 100 strategic, international 100 TV and radio spots Directed full rebranding for logo and Geoffrey the Giraffe, receiving placement on AdAge's Top 10 Holiday Campaigns list.
PRPC Partners, Inc - Managing Partner / Vice President of Accounts & Creative Services City, STATE, 01/2006 - 01/2010
PlJessicaed and prepared advertising and promotional material to increase sales and awareness for fashion retail clients.
Directed, motivated, and monitored mobilization and results for 25+ team members to advance goals and compliance requirements.
Conferred with department heads and staff to discuss topics such as contracts, selection of advertising media, and products to be advertised.
Key Accomplishments:.
Approached full reinvention and rebranding of company through trial-by-fire strategies to increase agency revenues and drive vertical growth.
Secured and maintained key accounts with companies including Target, Macy's, Lane Bryant, Christopher & Banks, Wilsons Leather, Neiman Marcus, & Barneys NY.
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School Attended
Bellevue University
Northwestern University
Job Titles Held:
Managing Director / Head of Global Brand Strategy
Creative Marketing Director
President / Vice President of Accounts & Creative Services
Managing Partner / Vice President of Accounts & Creative Services
